Facebook Getting Tough on Profiles

Facebook Getting Tough on Profiles

Facebook and other social media websites are a vital part to search engine optimisation campaigns all over the globe. Making proper use of Facebook and similar platforms is a great way to increase your brand’s exposure across the web in SEO – but sadly, like a lot of things, there are people who try to take advantage of social media for quick rankings and to gain an advantage over the competition as quickly as possible.
Facebook has recently clamped down on profiles were they believe the user is underage, and has claimed that they’re currently deleting approximately 20,000 underage users every single day. Users looking to join Facebook have to be 13 or older, but because of the popularity of the medium, obviously a lot of people under 13 are trying their luck and joining the largest social website of our time!

But there are other underlying issues here. If a 12-year-old can create a profile, then anyone can create a profile, whether the reasons are for good or bad. There’s a difference between a kid joining Facebook to share photos with their friends and a company creating a lot of fake profiles to post a lot of fake, positive comments on the wall of their company page.
“There are people who lie. There are people who are under 13 [accessing Facebook]. Facebook removes 20,000 people a day, people who are underage,” says Mozelle Thompson, chief privacy advisor at Facebook. comScore rates that number to be much higher in the US, where their research shows that a possible 3.6million underage people regularly access Facebook.
It’s great to see that Facebook has recognised there’s something of a ‘profile problem’, and that they’re working hard to fix it where they can. How can they solve the problem though in the long-term? Leave us your thoughts below!