By now, you probably already have the theme of your website established, your keywords picked and your website ready to go live. You're thinking that you'll submit your site to the search engines, sit back and see how much traffic the search engines will send you, right?
STOP! There are many different avenues you can take to drive traffic to your site but they should only be taken after you make the search engines your first priority. The search engines should be your foundation. They'll always send you a certain amount of traffic if you have a high page rank.
IMPORTANT!
Your website must be 'set up' for a high page rank in the search engines and it's important to do it 'before' you submit your site for the first time. Here's the reason why:
Usually, after you submit your website to the search engines for the first time, your website will be 'spidered' fairly quickly and hopefully your site will be listed on one of the top pages.
Your website may not get 'spidered' again for months so if you make changes to optimize your site, you may not see your changes take effect for quite a while. You could be stuck on a back page, if any page at all, for a very long time.
Without getting into the mechanics of designing your website, here are the basics of setting up your website to be search engine friendly.
THE FIRST STEP is to establish the main keyword for your site. This is the word or phrase that you want people to type into the search engines to find your website. It's important to have your site focused around your main keyword.
Let's say you have a site dedicated to 'building your own home' so we'll use 'home building' as our main keyword example.
THE NEXT STEP is to create a title for your website and to place it in the 'title tag' of your site. The 'title tag' should be the first tag in the 'head' of your site and it's important because many search engines use the contents of the 'title tag' as the title of the listing. They also look for keywords in the title and your main keyword should be the first words in the title.
Generally, your title should be no more than 40 characters and, again, it should begin with your main keyword. Try to avoid using 'stop words' in your title. Stop words are transition words such as - and, but, or, for, with, etc.
Here's a possible title using our example main keyword 'home building' - Home Building - Home Construction Plans
Notice our main keyword is first, the title is less than 40 characters (39), there are no stop words and we managed to sneak in 3 secondary keywords - home construction, construction plans and home construction plans. Clever huh?
THE NEXT STEP is to create a 'keywords meta tag'. This is where you list all the keywords you want to use for your website starting with your 'main keyword'. A good rule of thumb is to use about 20 keywords and your main keyword should be contained in about half of them.
Using our example keyword 'home building' our keywords could be - home building, home construction, home building plans, home building cost, construction plans, etc.
Notice I didn't use our main keyword 'home building' twice in a row. For example - home building, home building plans, etc. Search engines might see this as spam and it could hurt your ranking.
THE NEXT STEP is to create a 'description meta tag'. This is where you describe your website and, again, you should start with your main keyword.
Keep your description to about 150 characters, use as few 'stop words' as you can and sprinkle in as many secondary keywords as possible.
Make your description interesting because search engines often use the contents in your 'description meta tag' as the description of your website in the listing.
THE NEXT STEP is to use your keywords often in the body of your website. Make sure your 'main keyword' is somewhere in the beginning and at the end of the body of your page.
It's a good idea to use your main keyword in an 'h1' tag and a few of your secondary keywords in an 'h2' tag. This tells the search engines that you put importance on your keywords.
It's also a good idea to underline your main keyword no more than once and to use bold text for your main keyword no more than once.
Although there are other factors that determine your position in the search engines, having the basics of what search engines look for will give you a much better chance of making that illusive first page and driving consistent website traffic to your site.
August 06, 2010
SEO India : How Search Engines Work
A search engine operates, in the following order: 1) Crawling; 2) Deep Crawling Depth-first search (DFS); 3) Fresh Crawling Breadth-first search (BFS); 4) Indexing; 5) Searching.
Web search engines work by storing information about a large number of web pages, which they retrieve from the WWW itself. These pages are retrieved by a web crawler (also known as a spider) - an automated web browser which follows every link it sees, exclusions can be made by the use of robots.txt. The contents of each page are then analyzed to determine how it should be indexed. Data about web pages is stored in an index database for use in later queries. Some search engines, such as Google, store all or part of the source page (referred to as a cache) as well as information about the web pages, whereas some store every word of every page it finds, such as AltaVista. This cached page always holds the actual search text since it is the one that was actually indexed, so it can be very useful when the content of the current page has been updated and the search terms are no longer in it. This problem might be considered to be a mild form of linkrot, and Google's handling of it increases usability by satisfying user expectations that the search terms will be on the returned web page. This satisfies the principle of least astonishment since the user normally expects the search terms to be on the returned pages. Increased search relevance makes these cached pages very useful, even beyond the fact that they may contain data that may no longer be available elsewhere.
When a user comes to the search engine and makes a query, typically by giving keywords, the engine looks up the index and provides a listing of best-matching web pages according to its criteria, usually with a short summary containing the document's title and sometimes parts of the text. Most search engines support the use of the boolean terms AND, OR and NOT to further specify the search query. An advanced feature is proximity search, which allows you to define the distance between keywords.
The usefulness of a search engine depends on the relevance of the results it gives back. While there may be millions of Web pages that include a particular word or phrase, some pages may be more relevant, popular, or authoritative than others. Most search engines employ methods to rank the results to provide the "best" results first. How a search engine decides which pages are the best matches, and what order the results should be shown in, varies widely from one engine to another. The methods also change over time as Internet usage changes and new techniques evolve.
Most web search engines are commercial ventures supported by advertising revenue and, as a result, some employ the controversial practice of allowing advertisers to pay money to have their listings ranked higher in search results.
The vast majority of search engines are run by private companies using proprietary algorithms and closed databases, the most popular currently being Google, MSN Search, and Yahoo! Search. However, Open source search engine technology does exist, such as Dig, Nutch, Senas, Egothor, OpenFTS, DataparkSearch and many others.
Web search engines work by storing information about a large number of web pages, which they retrieve from the WWW itself. These pages are retrieved by a web crawler (also known as a spider) - an automated web browser which follows every link it sees, exclusions can be made by the use of robots.txt. The contents of each page are then analyzed to determine how it should be indexed. Data about web pages is stored in an index database for use in later queries. Some search engines, such as Google, store all or part of the source page (referred to as a cache) as well as information about the web pages, whereas some store every word of every page it finds, such as AltaVista. This cached page always holds the actual search text since it is the one that was actually indexed, so it can be very useful when the content of the current page has been updated and the search terms are no longer in it. This problem might be considered to be a mild form of linkrot, and Google's handling of it increases usability by satisfying user expectations that the search terms will be on the returned web page. This satisfies the principle of least astonishment since the user normally expects the search terms to be on the returned pages. Increased search relevance makes these cached pages very useful, even beyond the fact that they may contain data that may no longer be available elsewhere.
When a user comes to the search engine and makes a query, typically by giving keywords, the engine looks up the index and provides a listing of best-matching web pages according to its criteria, usually with a short summary containing the document's title and sometimes parts of the text. Most search engines support the use of the boolean terms AND, OR and NOT to further specify the search query. An advanced feature is proximity search, which allows you to define the distance between keywords.
The usefulness of a search engine depends on the relevance of the results it gives back. While there may be millions of Web pages that include a particular word or phrase, some pages may be more relevant, popular, or authoritative than others. Most search engines employ methods to rank the results to provide the "best" results first. How a search engine decides which pages are the best matches, and what order the results should be shown in, varies widely from one engine to another. The methods also change over time as Internet usage changes and new techniques evolve.
Most web search engines are commercial ventures supported by advertising revenue and, as a result, some employ the controversial practice of allowing advertisers to pay money to have their listings ranked higher in search results.
The vast majority of search engines are run by private companies using proprietary algorithms and closed databases, the most popular currently being Google, MSN Search, and Yahoo! Search. However, Open source search engine technology does exist, such as Dig, Nutch, Senas, Egothor, OpenFTS, DataparkSearch and many others.
SEO India : Changes in the SEO world
The sky isn't falling chicken little, but your traffic may be in the near future.
There is no question that Google has been a dominating force. There is also no question that Microsoft has both the financial and the manpower resources to give them some serious competition and probably eventually get the upper hand again. As Google has grown to a size comparable to that of Microsoft, it has lost much of the "little guy trying harder" appeal that once helped to create a great deal of it's public support.
Many users don't really care which search engine they use as long as they are getting the results that they're looking for. In this area, Google is falling seriously behind. In an attempt to filter out more of the web sites using artificial means to improve their ranking, they have knocked a large number of legitimate web sites out of the SERPs and often prevented newer web sites from appearing to begin with. While I applaud their effort to combat the web sites using spam techniques to climb above legitimate web sites, I can say with out a doubt that unless they find a better way to do this they will begin loosing market share in a big way. There are several reasons, some of which are not so obvious:
For those of us that are forward thinking enough to prepare for this shift, the next six to eighteen months should be very rewarding. For everyone else (especially those relying entirely on traffic from Google) it will be somewhat like riding off the edge of a cliff in a Mini Cooper. So, what can be done to prepare?
There is no question that Google has been a dominating force. There is also no question that Microsoft has both the financial and the manpower resources to give them some serious competition and probably eventually get the upper hand again. As Google has grown to a size comparable to that of Microsoft, it has lost much of the "little guy trying harder" appeal that once helped to create a great deal of it's public support.
Many users don't really care which search engine they use as long as they are getting the results that they're looking for. In this area, Google is falling seriously behind. In an attempt to filter out more of the web sites using artificial means to improve their ranking, they have knocked a large number of legitimate web sites out of the SERPs and often prevented newer web sites from appearing to begin with. While I applaud their effort to combat the web sites using spam techniques to climb above legitimate web sites, I can say with out a doubt that unless they find a better way to do this they will begin loosing market share in a big way. There are several reasons, some of which are not so obvious:
- People want relevant and timely results. If Google continues to delay newer web sites and web pages from ranking for applicable terms, users will go elsewhere to find more up to date results.
- Many web site owners using Google AdSense will begin switching over to competing services from Yahoo and MSN - which they are likely getting traffic from. Since the ads are a source of revenue for these web site owners, they are going to deal with the search engines that are helping them make more money.
- Many web site owners will remove the Google site-search from their web sites since they aren't getting traffic from Google.
- Web savvy people are often asked for advice from those who are not as proficient with computers. It won't take too many bitter web site owners telling these people to use a competing search engine before Google starts to see the effects in their bottom line.
- Microsoft has been developing Windows Vista (www.microsoft.com/windowsvista/default.aspx), in fact, the beta version has already been released. Microsoft will put a serious dent in Google's business with this because they have built a handy little search box right into the operating system.
- Diversify your internet marketing strategy. Search engine optimization (www.wildfiremarketinggroup.com/search-engine-optimization.php) should only be a fragment of your internet marketing. For starters, you could consider advertising on other relevant web sites, utilizing a pay-per-click campaign and publishing articles on other web sites.
- Plan for the adoption of new technology. Blogs are here to stay and RSS is taking hold. Stay on top of new and innovative ways to use technology to multiply the effectiveness of your search engine optimization campaign. You can get a general idea of what technologies to look at by staying up to date with the advances in operating systems, browsers and related software and hardware.
- Avoid using spam techniques to improve your ranking, such as hidden text, keyword stuffing, or link spamming. Most of these questionable techniques don't work and those that do don't work well - and you risk having your web site banned.
- Update your web site on a regular basis. A web site that is constantly growing is viewed by the search engines as more important, a side benefit is that by generating useful content other web site owners will have a reason to link to your web site.
SEO India : Complete Guidance to Write & Optimize Press Release
Publicity is essential for a business, whether it is located at the market centre or on internet. When a business has small or even no promotion budget, "Press Release" is the optimum method to lure people.
Online press release can provide considerable platform to reach huge online community. This article will provide complete guidance to make out well optimize and well written press release for PR distribution through the press release network. A well prepared press release would attract journalists and is also well optimized for distribution to targeted audience.
Proper keywords:
Selecting key word is the most important part of press release optimization. Be very careful while deciding on a keyword phrase that is pertinent to the product or service you are offering. The best recommended tool to search keywords is wordtracker.com.
Keyword or phrase position:
Place key phrase into the headline and the title of your press release. Try to repeat it nearly 2-3 times in the content of the release.
Starting should be solid:
Remember to make your title and initial lines cover that you want to express. The remaining part of your press release should depict the detailed information.
Use product name repetitively:
Repeat placements of the name of your service or product to make it eminent. For example, write "Search Engine Optimization" instead of writing "SEO", this would make your product name much popular.
Draft it for Journalists/Media agencies:
The media agencies and journalists would grab your press release and publish it in their publications; they may slightly edit your press release.
Consider viewer's interest:
You should consider to whom you are targeting your press release, and what is their interest. Think, if you were a part of audience, would you like to read the press release you have written.
Make your press release appear practical:
Point out real facts of your company/organization, as readers are already so scholar enough to find out 'what's true and what not'?
Make your story that includes real facts:
Avoid untrue examples and add-ons. If you find the content using much added extras, make it natural and real. Your press release should be in active voice, not passive. Verbs in the active voice makes your press release live.
Use only sufficient and essential words:
Avoid using superfluous adjectives, extravagant language, or unnecessary expressions like "The most powerful". Tell your story with lesser words, as verbosity distracts from your content.
Avoid usage of terminology:
However, a limited use of terminology would be allowed if required, if you aim to optimize news release for internet search engines. The finest technique to communicate your press release is to speak neatly, using regular language.
Keep away from too many exclamations:
Too much usage of exclamation point (!) may harm your press release. But, if you have to use an exclamation point, use only one.
Get company permission:
Companies are very self-protective about their recognition and credibility. So, get written permission before putting in any information or quotes about the company.
Company Information:
The press release should include a short description of company, which depicts your company, products, service and a brief history of company.
Pick precise PR distribution network:
Deciding on press release distribution network is also an important. There are hundreds of free press release distribution networks exist so it is critical to select on whether to go for paid services or free.
Propose RSS feeds:
Assist journalists by offering RSS feeds so that they haul to your website. Through this interested parties will know that you have relevant releases on the topic for and which they are searching for.
Publish releases often:
Try to publish press releases frequently to be recognized as a news source for news agencies such as Yahoo news and Google news.
Online press release can provide considerable platform to reach huge online community. This article will provide complete guidance to make out well optimize and well written press release for PR distribution through the press release network. A well prepared press release would attract journalists and is also well optimized for distribution to targeted audience.
Proper keywords:
Selecting key word is the most important part of press release optimization. Be very careful while deciding on a keyword phrase that is pertinent to the product or service you are offering. The best recommended tool to search keywords is wordtracker.com.
Keyword or phrase position:
Place key phrase into the headline and the title of your press release. Try to repeat it nearly 2-3 times in the content of the release.
Starting should be solid:
Remember to make your title and initial lines cover that you want to express. The remaining part of your press release should depict the detailed information.
Use product name repetitively:
Repeat placements of the name of your service or product to make it eminent. For example, write "Search Engine Optimization" instead of writing "SEO", this would make your product name much popular.
Draft it for Journalists/Media agencies:
The media agencies and journalists would grab your press release and publish it in their publications; they may slightly edit your press release.
Consider viewer's interest:
You should consider to whom you are targeting your press release, and what is their interest. Think, if you were a part of audience, would you like to read the press release you have written.
Make your press release appear practical:
Point out real facts of your company/organization, as readers are already so scholar enough to find out 'what's true and what not'?
Make your story that includes real facts:
Avoid untrue examples and add-ons. If you find the content using much added extras, make it natural and real. Your press release should be in active voice, not passive. Verbs in the active voice makes your press release live.
Use only sufficient and essential words:
Avoid using superfluous adjectives, extravagant language, or unnecessary expressions like "The most powerful". Tell your story with lesser words, as verbosity distracts from your content.
Avoid usage of terminology:
However, a limited use of terminology would be allowed if required, if you aim to optimize news release for internet search engines. The finest technique to communicate your press release is to speak neatly, using regular language.
Keep away from too many exclamations:
Too much usage of exclamation point (!) may harm your press release. But, if you have to use an exclamation point, use only one.
Get company permission:
Companies are very self-protective about their recognition and credibility. So, get written permission before putting in any information or quotes about the company.
Company Information:
The press release should include a short description of company, which depicts your company, products, service and a brief history of company.
Pick precise PR distribution network:
Deciding on press release distribution network is also an important. There are hundreds of free press release distribution networks exist so it is critical to select on whether to go for paid services or free.
Propose RSS feeds:
Assist journalists by offering RSS feeds so that they haul to your website. Through this interested parties will know that you have relevant releases on the topic for and which they are searching for.
Publish releases often:
Try to publish press releases frequently to be recognized as a news source for news agencies such as Yahoo news and Google news.
SEO India : Tips To Enhance Website Position
Most of the people looking for products and services on the net, hunt for websites via major search engines such as Google, Yahoo, and MSN. Optimizing your website for higher search engine positioning is to allure mass to drive towards your website that is the likely to be your prospective buyer. To generate considerable traffic to your website it requires higher positioning in initial pages of search engines.
Here, I have given some key tips to dip you in the technical aspects available on the net to assist how to optimize your website.
The Title:
Whatever text you put in the title will reviewed in the reverse bar of browser when people view the web page. So, place suitable title according to your business and products.
Your title
Meta Tags:
You might be aware of Meta tags or using this on your current website. We will talk on the description tag.
Description tag:
Major search engines that support Meta tags will usually depict the description tag with the title in the results. Search engines many times hold entire Meta tag of the description field. The webmasters should keep in mind that that the description tags must be short to grab the attention of a user.
Keyword:
You should research deeply before finalizing keywords, as it is the most important factor in website optimization. Each keyword's weight, rate, size, status and proximity all have an effect on the ranking. You should optimize all these key factors cautiously. Examining the top ten ranking website's content and ranking factors will assist you to optimize your website. To find keywords, log on www.wordtracker.com and inventory.overture.com.
Content:
The content of your website should be informative that provides people come to acknowledged about new things or be interested in. This will result revisiting of the mass at your website. Try to make your content keywords rich to drive search engines to pick up your site. Use appropriate keywords according to your business or services you offer.
Create website sitemap:
Make complete site map of your website, contain all the links of main pages of your website. So the search engine robots could explore your entire website. To see example follow this link: http://www.adidas.com/in/performance/sitemap.asp
Publish articles and newsletter/press releases:
Writing and publishing is one of the best ways of marketing your website on internet. It helps to generate substantial traffics to your website. You can submit articles to e-zines, article directories, web sites and magazines that offer article submissions. Don't forget to include your business information and contact address at the bottom of the article.
Article Directories
www.shvoong.com, goarticles.com, www.uniterra.com, www.allfreelancework.com, ezinearticles.com etc. Use keyword 'article submission' in your search.
Press release sites
www.free-press-release.com, www.PRweb.com, www.prleap.com, www.pressbox.co.uk etc. Use keyword 'free press release distribution' in your search.
Post ads:
You can place your ads on free advertising and classified ad sites, free links sites, newsgroups, which offers ads posting.
Link:
The most effective method to make your pages important for the search engine crawlers, creating links to other sites with yours. It makes your website worthwhile for the search engines. The more links at website the more significant website is considered, and will be rewarded with higher page ranks.
However, not all links are considered valuable by the search engines. The search engine will consider links more valuable if they are from sites that are having higher page ranks and also offers similar area of interest as your website.
Use keyword 'free link exchange' in your search.
Submit Website to search Engines:
After optimizing you web site, its time to submit it to all major search engines such as Google, Yahoo, MSN etc, after all for this only you have optimized your web site. There are many web-sites that provide manual free submission to almost all the main search engine. Use keyword 'website submission' in your search.
Submit to the directories:
Search engines and directories are different. Do not mix them up. Be very careful while submitting your website to a directory. Read the directory's submission directions with full presence of mind. You can submit to directories like DMOZ and also paid directories like Yahoo. Use 'web directory submission' in search.
Regular inspection of website:
Once you achieve targeted page ranks and positions in search engine, don't become lousy; after all it is not forever. You should keep an eye on your contenders' activities. If you are not satisfied with search engine ranking results, you should optimize your website more to attain higher search engines ranking position.
Here, I have given some key tips to dip you in the technical aspects available on the net to assist how to optimize your website.
The Title:
Whatever text you put in the title will reviewed in the reverse bar of browser when people view the web page. So, place suitable title according to your business and products.
Meta Tags:
You might be aware of Meta tags or using this on your current website. We will talk on the description tag.
Description tag:
Major search engines that support Meta tags will usually depict the description tag with the title in the results. Search engines many times hold entire Meta tag of the description field. The webmasters should keep in mind that that the description tags must be short to grab the attention of a user.
Keyword:
You should research deeply before finalizing keywords, as it is the most important factor in website optimization. Each keyword's weight, rate, size, status and proximity all have an effect on the ranking. You should optimize all these key factors cautiously. Examining the top ten ranking website's content and ranking factors will assist you to optimize your website. To find keywords, log on www.wordtracker.com and inventory.overture.com.
Content:
The content of your website should be informative that provides people come to acknowledged about new things or be interested in. This will result revisiting of the mass at your website. Try to make your content keywords rich to drive search engines to pick up your site. Use appropriate keywords according to your business or services you offer.
Create website sitemap:
Make complete site map of your website, contain all the links of main pages of your website. So the search engine robots could explore your entire website. To see example follow this link: http://www.adidas.com/in/performance/sitemap.asp
Publish articles and newsletter/press releases:
Writing and publishing is one of the best ways of marketing your website on internet. It helps to generate substantial traffics to your website. You can submit articles to e-zines, article directories, web sites and magazines that offer article submissions. Don't forget to include your business information and contact address at the bottom of the article.
Article Directories
www.shvoong.com, goarticles.com, www.uniterra.com, www.allfreelancework.com, ezinearticles.com etc. Use keyword 'article submission' in your search.
Press release sites
www.free-press-release.com, www.PRweb.com, www.prleap.com, www.pressbox.co.uk etc. Use keyword 'free press release distribution' in your search.
Post ads:
You can place your ads on free advertising and classified ad sites, free links sites, newsgroups, which offers ads posting.
Link:
The most effective method to make your pages important for the search engine crawlers, creating links to other sites with yours. It makes your website worthwhile for the search engines. The more links at website the more significant website is considered, and will be rewarded with higher page ranks.
However, not all links are considered valuable by the search engines. The search engine will consider links more valuable if they are from sites that are having higher page ranks and also offers similar area of interest as your website.
Use keyword 'free link exchange' in your search.
Submit Website to search Engines:
After optimizing you web site, its time to submit it to all major search engines such as Google, Yahoo, MSN etc, after all for this only you have optimized your web site. There are many web-sites that provide manual free submission to almost all the main search engine. Use keyword 'website submission' in your search.
Submit to the directories:
Search engines and directories are different. Do not mix them up. Be very careful while submitting your website to a directory. Read the directory's submission directions with full presence of mind. You can submit to directories like DMOZ and also paid directories like Yahoo. Use 'web directory submission' in search.
Regular inspection of website:
Once you achieve targeted page ranks and positions in search engine, don't become lousy; after all it is not forever. You should keep an eye on your contenders' activities. If you are not satisfied with search engine ranking results, you should optimize your website more to attain higher search engines ranking position.
SEO India : Generate Traffic from Search Engines
Traffic -- And lots of it! It is the dream of every netrepreneur. After all, without steady stream of visitors -- or should I say "potential customers" to your web site, how will you earn your e-fortune?
The first place most e-business start-ups go when they need a quick traffic fix is the search engines. And rightfully so! After all, a top ranking position in one of the major search engines is an effective way to increase the traffic to your web site without spending your hard-earned advertising dollars!
Statistics have repeatedly shown that anywhere from 20% to 80% of your visitors will find your web site via a search engine. However, you should also know that statistics show that most web surfers never search beyond the top 30 results they receive. With that in mind, it is clear that a top position a top position should be the goal of any savvy site owner.
But top spots are no longer achieved by crossing your fingers and blindly submitting your web site to 900+ search engines and directories using a free submission service. Competition for top spots is getting fierce, so it is important that you learn the "right" techniques if you want to ensure that your web site is well ranked... and it is very important that you do so while this great advertising medium is still FREE!
As I said before; for high traffic generation to your website, it is very important that your web site ranks in top spots in search engines. You may ask "What are the search engine looking for when they rank my web site?" Well, although each search engine uses different set of algorithms to rank web sites, but generally speaking, however, here are some of the main factors currently being considered by the search engines.
1. Link Popularity
Alta Vista, Excite, Lycos, and the web pages search promotion of Yahoo! use a ranking system that involves measuring and ranking the number of links that are directed towards a particular web site. This is an extremely powerful traffic generation tools because:
Reason # 1
Building a well thought-out linking strategy is a powerful way to attract large volumes of high targeted traffic! By putting your web site on every major web "intersection" where your target market meets, you will ensure that your web site receives a steady flow of qualified potential customers.
Reason # 2
Links are equivalent to recommendations! They established credibility even before the visitor reaches your web site, dramatically increasing the likelihood that they will buy.
Think about it... David arrives at his favorite web site and notices that they have posted a link to your web site. He knows and trusts his favorite web site and therefore assumes that, because they have a linked to you, your business must be credible too. He clicks through the link to your web site and is immediately open to offers you present him with. Why? Because your credibility was established before he even arrived at your homepage!
Reason # 3
Since many search engines now factor link popularity into their ranking decisions, your linking strategies are all that much more important! If you want to be ranked as high as possible in search engines, you now need a factor in your link popularity - and, as you already know, earnings a top spot in the major search engines is key to increasing your web site traffic.
Obviously, developing a linking strategy that generates a high volume of targeted traffic to your web site is not an overnight process. It will take you anywhere from two weeks to six months to secure quality links you need. However, I promise you that it is worth the effort! Once you have done the initial footwork, the links that are established will remain on these web sites for years to come. Your perseverance will pay big dividends in the form of a continuous flow of targeted traffic generation.
2. Your Domain Name
A domain name plays a vital role in traffic generation to any web site. Domain names rich in keywords will rank higher in search engines because search engines love URL's that are saturated with keywords! Brainstorm keywords and key phrases for your web site and then use them to create a catchy URL... or load the domain name with your best keywords to get ranked higher in the search engines.
3. Key Word Density
Keywords definitely refer to the number of times your keyword appears throughout your site. Your keyword density is a factor that is heavily weighted by search engines, so it's very important to make strategic use of your keywords.
So, these are the golden facts and tactics through which you can drive high traffic to your web site. I should also mention that you do not expect to enter a couple of your top keywords into the search engines and instantly start making money through your web site, that is very rare. But yes, you can really make high traffic through search engines without crossing the line into "keyword stuffing" and with a little time.
Traffic -- And lots of it! It is the dream of every netrepreneur. After all, without steady stream of visitors -- or should I say "potential customers" to your web site, how will you earn your e-fortune?
The first place most e-business start-ups go when they need a quick traffic fix is the search engines. And rightfully so! After all, a top ranking position in one of the major search engines is an effective way to increase the traffic to your web site without spending your hard-earned advertising dollars!
Statistics have repeatedly shown that anywhere from 20% to 80% of your visitors will find your web site via a search engine. However, you should also know that statistics show that most web surfers never search beyond the top 30 results they receive. With that in mind, it is clear that a top position a top position should be the goal of any savvy site owner.
But top spots are no longer achieved by crossing your fingers and blindly submitting your web site to 900+ search engines and directories using a free submission service. Competition for top spots is getting fierce, so it is important that you learn the "right" techniques if you want to ensure that your web site is well ranked... and it is very important that you do so while this great advertising medium is still FREE!
As I said before; for high traffic generation to your website, it is very important that your web site ranks in top spots in search engines. You may ask "What are the search engine looking for when they rank my web site?" Well, although each search engine uses different set of algorithms to rank web sites, but generally speaking, however, here are some of the main factors currently being considered by the search engines.
1. Link Popularity
Alta Vista, Excite, Lycos, and the web pages search promotion of Yahoo! use a ranking system that involves measuring and ranking the number of links that are directed towards a particular web site. This is an extremely powerful traffic generation tools because:
Reason # 1
Building a well thought-out linking strategy is a powerful way to attract large volumes of high targeted traffic! By putting your web site on every major web "intersection" where your target market meets, you will ensure that your web site receives a steady flow of qualified potential customers.
Reason # 2
Links are equivalent to recommendations! They established credibility even before the visitor reaches your web site, dramatically increasing the likelihood that they will buy.
Think about it... David arrives at his favorite web site and notices that they have posted a link to your web site. He knows and trusts his favorite web site and therefore assumes that, because they have a linked to you, your business must be credible too. He clicks through the link to your web site and is immediately open to offers you present him with. Why? Because your credibility was established before he even arrived at your homepage!
Reason # 3
Since many search engines now factor link popularity into their ranking decisions, your linking strategies are all that much more important! If you want to be ranked as high as possible in search engines, you now need a factor in your link popularity - and, as you already know, earnings a top spot in the major search engines is key to increasing your web site traffic.
Obviously, developing a linking strategy that generates a high volume of targeted traffic to your web site is not an overnight process. It will take you anywhere from two weeks to six months to secure quality links you need. However, I promise you that it is worth the effort! Once you have done the initial footwork, the links that are established will remain on these web sites for years to come. Your perseverance will pay big dividends in the form of a continuous flow of targeted traffic generation.
2. Your Domain Name
A domain name plays a vital role in traffic generation to any web site. Domain names rich in keywords will rank higher in search engines because search engines love URL's that are saturated with keywords! Brainstorm keywords and key phrases for your web site and then use them to create a catchy URL... or load the domain name with your best keywords to get ranked higher in the search engines.
3. Key Word Density
Keywords definitely refer to the number of times your keyword appears throughout your site. Your keyword density is a factor that is heavily weighted by search engines, so it's very important to make strategic use of your keywords.
So, these are the golden facts and tactics through which you can drive high traffic to your web site. I should also mention that you do not expect to enter a couple of your top keywords into the search engines and instantly start making money through your web site, that is very rare. But yes, you can really make high traffic through search engines without crossing the line into "keyword stuffing" and with a little time.
Traffic -- And lots of it! It is the dream of every netrepreneur. After all, without steady stream of visitors -- or should I say "potential customers" to your web site, how will you earn your e-fortune?
The first place most e-business start-ups go when they need a quick traffic fix is the search engines. And rightfully so! After all, a top ranking position in one of the major search engines is an effective way to increase the traffic to your web site without spending your hard-earned advertising dollars!
Statistics have repeatedly shown that anywhere from 20% to 80% of your visitors will find your web site via a search engine. However, you should also know that statistics show that most web surfers never search beyond the top 30 results they receive. With that in mind, it is clear that a top position a top position should be the goal of any savvy site owner.
But top spots are no longer achieved by crossing your fingers and blindly submitting your web site to 900+ search engines and directories using a free submission service. Competition for top spots is getting fierce, so it is important that you learn the "right" techniques if you want to ensure that your web site is well ranked... and it is very important that you do so while this great advertising medium is still FREE!
As I said before; for high traffic generation to your website, it is very important that your web site ranks in top spots in search engines. You may ask "What are the search engine looking for when they rank my web site?" Well, although each search engine uses different set of algorithms to rank web sites, but generally speaking, however, here are some of the main factors currently being considered by the search engines.
1. Link Popularity
Alta Vista, Excite, Lycos, and the web pages search promotion of Yahoo! use a ranking system that involves measuring and ranking the number of links that are directed towards a particular web site. This is an extremely powerful traffic generation tools because:
Reason # 1
Building a well thought-out linking strategy is a powerful way to attract large volumes of high targeted traffic! By putting your web site on every major web "intersection" where your target market meets, you will ensure that your web site receives a steady flow of qualified potential customers.
Reason # 2
Links are equivalent to recommendations! They established credibility even before the visitor reaches your web site, dramatically increasing the likelihood that they will buy.
Think about it... David arrives at his favorite web site and notices that they have posted a link to your web site. He knows and trusts his favorite web site and therefore assumes that, because they have a linked to you, your business must be credible too. He clicks through the link to your web site and is immediately open to offers you present him with. Why? Because your credibility was established before he even arrived at your homepage!
Reason # 3
Since many search engines now factor link popularity into their ranking decisions, your linking strategies are all that much more important! If you want to be ranked as high as possible in search engines, you now need a factor in your link popularity - and, as you already know, earnings a top spot in the major search engines is key to increasing your web site traffic.
Obviously, developing a linking strategy that generates a high volume of targeted traffic to your web site is not an overnight process. It will take you anywhere from two weeks to six months to secure quality links you need. However, I promise you that it is worth the effort! Once you have done the initial footwork, the links that are established will remain on these web sites for years to come. Your perseverance will pay big dividends in the form of a continuous flow of targeted traffic generation.
2. Your Domain Name
A domain name plays a vital role in traffic generation to any web site. Domain names rich in keywords will rank higher in search engines because search engines love URL's that are saturated with keywords! Brainstorm keywords and key phrases for your web site and then use them to create a catchy URL... or load the domain name with your best keywords to get ranked higher in the search engines.
3. Key Word Density
Keywords definitely refer to the number of times your keyword appears throughout your site. Your keyword density is a factor that is heavily weighted by search engines, so it's very important to make strategic use of your keywords.
So, these are the golden facts and tactics through which you can drive high traffic to your web site. I should also mention that you do not expect to enter a couple of your top keywords into the search engines and instantly start making money through your web site, that is very rare. But yes, you can really make high traffic through search engines without crossing the line into "keyword stuffing" and with a little time.
The first place most e-business start-ups go when they need a quick traffic fix is the search engines. And rightfully so! After all, a top ranking position in one of the major search engines is an effective way to increase the traffic to your web site without spending your hard-earned advertising dollars!
Statistics have repeatedly shown that anywhere from 20% to 80% of your visitors will find your web site via a search engine. However, you should also know that statistics show that most web surfers never search beyond the top 30 results they receive. With that in mind, it is clear that a top position a top position should be the goal of any savvy site owner.
But top spots are no longer achieved by crossing your fingers and blindly submitting your web site to 900+ search engines and directories using a free submission service. Competition for top spots is getting fierce, so it is important that you learn the "right" techniques if you want to ensure that your web site is well ranked... and it is very important that you do so while this great advertising medium is still FREE!
As I said before; for high traffic generation to your website, it is very important that your web site ranks in top spots in search engines. You may ask "What are the search engine looking for when they rank my web site?" Well, although each search engine uses different set of algorithms to rank web sites, but generally speaking, however, here are some of the main factors currently being considered by the search engines.
1. Link Popularity
Alta Vista, Excite, Lycos, and the web pages search promotion of Yahoo! use a ranking system that involves measuring and ranking the number of links that are directed towards a particular web site. This is an extremely powerful traffic generation tools because:
Reason # 1
Building a well thought-out linking strategy is a powerful way to attract large volumes of high targeted traffic! By putting your web site on every major web "intersection" where your target market meets, you will ensure that your web site receives a steady flow of qualified potential customers.
Reason # 2
Links are equivalent to recommendations! They established credibility even before the visitor reaches your web site, dramatically increasing the likelihood that they will buy.
Think about it... David arrives at his favorite web site and notices that they have posted a link to your web site. He knows and trusts his favorite web site and therefore assumes that, because they have a linked to you, your business must be credible too. He clicks through the link to your web site and is immediately open to offers you present him with. Why? Because your credibility was established before he even arrived at your homepage!
Reason # 3
Since many search engines now factor link popularity into their ranking decisions, your linking strategies are all that much more important! If you want to be ranked as high as possible in search engines, you now need a factor in your link popularity - and, as you already know, earnings a top spot in the major search engines is key to increasing your web site traffic.
Obviously, developing a linking strategy that generates a high volume of targeted traffic to your web site is not an overnight process. It will take you anywhere from two weeks to six months to secure quality links you need. However, I promise you that it is worth the effort! Once you have done the initial footwork, the links that are established will remain on these web sites for years to come. Your perseverance will pay big dividends in the form of a continuous flow of targeted traffic generation.
2. Your Domain Name
A domain name plays a vital role in traffic generation to any web site. Domain names rich in keywords will rank higher in search engines because search engines love URL's that are saturated with keywords! Brainstorm keywords and key phrases for your web site and then use them to create a catchy URL... or load the domain name with your best keywords to get ranked higher in the search engines.
3. Key Word Density
Keywords definitely refer to the number of times your keyword appears throughout your site. Your keyword density is a factor that is heavily weighted by search engines, so it's very important to make strategic use of your keywords.
So, these are the golden facts and tactics through which you can drive high traffic to your web site. I should also mention that you do not expect to enter a couple of your top keywords into the search engines and instantly start making money through your web site, that is very rare. But yes, you can really make high traffic through search engines without crossing the line into "keyword stuffing" and with a little time.
Traffic -- And lots of it! It is the dream of every netrepreneur. After all, without steady stream of visitors -- or should I say "potential customers" to your web site, how will you earn your e-fortune?
The first place most e-business start-ups go when they need a quick traffic fix is the search engines. And rightfully so! After all, a top ranking position in one of the major search engines is an effective way to increase the traffic to your web site without spending your hard-earned advertising dollars!
Statistics have repeatedly shown that anywhere from 20% to 80% of your visitors will find your web site via a search engine. However, you should also know that statistics show that most web surfers never search beyond the top 30 results they receive. With that in mind, it is clear that a top position a top position should be the goal of any savvy site owner.
But top spots are no longer achieved by crossing your fingers and blindly submitting your web site to 900+ search engines and directories using a free submission service. Competition for top spots is getting fierce, so it is important that you learn the "right" techniques if you want to ensure that your web site is well ranked... and it is very important that you do so while this great advertising medium is still FREE!
As I said before; for high traffic generation to your website, it is very important that your web site ranks in top spots in search engines. You may ask "What are the search engine looking for when they rank my web site?" Well, although each search engine uses different set of algorithms to rank web sites, but generally speaking, however, here are some of the main factors currently being considered by the search engines.
1. Link Popularity
Alta Vista, Excite, Lycos, and the web pages search promotion of Yahoo! use a ranking system that involves measuring and ranking the number of links that are directed towards a particular web site. This is an extremely powerful traffic generation tools because:
Reason # 1
Building a well thought-out linking strategy is a powerful way to attract large volumes of high targeted traffic! By putting your web site on every major web "intersection" where your target market meets, you will ensure that your web site receives a steady flow of qualified potential customers.
Reason # 2
Links are equivalent to recommendations! They established credibility even before the visitor reaches your web site, dramatically increasing the likelihood that they will buy.
Think about it... David arrives at his favorite web site and notices that they have posted a link to your web site. He knows and trusts his favorite web site and therefore assumes that, because they have a linked to you, your business must be credible too. He clicks through the link to your web site and is immediately open to offers you present him with. Why? Because your credibility was established before he even arrived at your homepage!
Reason # 3
Since many search engines now factor link popularity into their ranking decisions, your linking strategies are all that much more important! If you want to be ranked as high as possible in search engines, you now need a factor in your link popularity - and, as you already know, earnings a top spot in the major search engines is key to increasing your web site traffic.
Obviously, developing a linking strategy that generates a high volume of targeted traffic to your web site is not an overnight process. It will take you anywhere from two weeks to six months to secure quality links you need. However, I promise you that it is worth the effort! Once you have done the initial footwork, the links that are established will remain on these web sites for years to come. Your perseverance will pay big dividends in the form of a continuous flow of targeted traffic generation.
2. Your Domain Name
A domain name plays a vital role in traffic generation to any web site. Domain names rich in keywords will rank higher in search engines because search engines love URL's that are saturated with keywords! Brainstorm keywords and key phrases for your web site and then use them to create a catchy URL... or load the domain name with your best keywords to get ranked higher in the search engines.
3. Key Word Density
Keywords definitely refer to the number of times your keyword appears throughout your site. Your keyword density is a factor that is heavily weighted by search engines, so it's very important to make strategic use of your keywords.
So, these are the golden facts and tactics through which you can drive high traffic to your web site. I should also mention that you do not expect to enter a couple of your top keywords into the search engines and instantly start making money through your web site, that is very rare. But yes, you can really make high traffic through search engines without crossing the line into "keyword stuffing" and with a little time.
Traffic -- And lots of it! It is the dream of every netrepreneur. After all, without steady stream of visitors -- or should I say "potential customers" to your web site, how will you earn your e-fortune?
The first place most e-business start-ups go when they need a quick traffic fix is the search engines. And rightfully so! After all, a top ranking position in one of the major search engines is an effective way to increase the traffic to your web site without spending your hard-earned advertising dollars!
Statistics have repeatedly shown that anywhere from 20% to 80% of your visitors will find your web site via a search engine. However, you should also know that statistics show that most web surfers never search beyond the top 30 results they receive. With that in mind, it is clear that a top position a top position should be the goal of any savvy site owner.
But top spots are no longer achieved by crossing your fingers and blindly submitting your web site to 900+ search engines and directories using a free submission service. Competition for top spots is getting fierce, so it is important that you learn the "right" techniques if you want to ensure that your web site is well ranked... and it is very important that you do so while this great advertising medium is still FREE!
As I said before; for high traffic generation to your website, it is very important that your web site ranks in top spots in search engines. You may ask "What are the search engine looking for when they rank my web site?" Well, although each search engine uses different set of algorithms to rank web sites, but generally speaking, however, here are some of the main factors currently being considered by the search engines.
1. Link Popularity
Alta Vista, Excite, Lycos, and the web pages search promotion of Yahoo! use a ranking system that involves measuring and ranking the number of links that are directed towards a particular web site. This is an extremely powerful traffic generation tools because:
Reason # 1
Building a well thought-out linking strategy is a powerful way to attract large volumes of high targeted traffic! By putting your web site on every major web "intersection" where your target market meets, you will ensure that your web site receives a steady flow of qualified potential customers.
Reason # 2
Links are equivalent to recommendations! They established credibility even before the visitor reaches your web site, dramatically increasing the likelihood that they will buy.
Think about it... David arrives at his favorite web site and notices that they have posted a link to your web site. He knows and trusts his favorite web site and therefore assumes that, because they have a linked to you, your business must be credible too. He clicks through the link to your web site and is immediately open to offers you present him with. Why? Because your credibility was established before he even arrived at your homepage!
Reason # 3
Since many search engines now factor link popularity into their ranking decisions, your linking strategies are all that much more important! If you want to be ranked as high as possible in search engines, you now need a factor in your link popularity - and, as you already know, earnings a top spot in the major search engines is key to increasing your web site traffic.
Obviously, developing a linking strategy that generates a high volume of targeted traffic to your web site is not an overnight process. It will take you anywhere from two weeks to six months to secure quality links you need. However, I promise you that it is worth the effort! Once you have done the initial footwork, the links that are established will remain on these web sites for years to come. Your perseverance will pay big dividends in the form of a continuous flow of targeted traffic generation.
2. Your Domain Name
A domain name plays a vital role in traffic generation to any web site. Domain names rich in keywords will rank higher in search engines because search engines love URL's that are saturated with keywords! Brainstorm keywords and key phrases for your web site and then use them to create a catchy URL... or load the domain name with your best keywords to get ranked higher in the search engines.
3. Key Word Density
Keywords definitely refer to the number of times your keyword appears throughout your site. Your keyword density is a factor that is heavily weighted by search engines, so it's very important to make strategic use of your keywords.
So, these are the golden facts and tactics through which you can drive high traffic to your web site. I should also mention that you do not expect to enter a couple of your top keywords into the search engines and instantly start making money through your web site, that is very rare. But yes, you can really make high traffic through search engines without crossing the line into "keyword stuffing" and with a little time.
SEO India :You're Not Linking You're Losing Money
If you have a web site and you're not actively linking to other relevant sites, you're losing a great opportunity to improve your link popularity, get targeted traffic and increase your income. Read on to find out why.
Why Link?
There are only a few ways you can generate traffic to your site. You can pay someone to generate leads, but you have no way of knowing whether your visitors are interested in your product, service or message. Some organisations that promise thousands of visits to your site deliver the goods, but the problem is, the people who visit aren't targeted to match your product, service or message.
You can advertise on or offline to generate leads, you can wait and watch and hope someone finds your site among the many millions, or you can actively generate traffic yourself.
If you create links to other sites with high traffic, some of the people who visit those sites will click on links and visit your site. Let's face it, if no-one visits your site, the chances of selling something or getting your message read, are minimal. So, creating targeted visitors should be one of your key priorities. By targeted visitors I mean people who have bought a similar product or service to yours, or who are predisposed to do so. Consider this example. I sell an ebook titled, "Winning That Government Job" which, as the title suggests, helps job seekers to understand the government recruitment and selection process so they can be competitive when applying.
If I advertise in the employment pages of the Saturday morning newspaper in Sydney (the most populous Australian city) it will cost me $200 for one edition. I usually generate several dozen sales, but as soon as I stop advertising, the sales drop off.
If I link with another organisation having something to do with job seekers, numbers of their visitors visit my site and buy my publication. It costs much less than successive $200 adverts. Imagine what happens when I link to a dozen similar sites? I think you can see the benefit of linking.
Making Links
When I began linking I would place a keyword in a search engine and then look for sites that were suitable to exchange links. I'd find several sites, email them and occasionally get a response. I tried to find link partners for whom my products and services were complementary - so they could add value for their clients while doing me a good turn.
The process worked, but I had to spend an inordinate amount of time doing it, so I looked for a better way and couldn't believe my luck when I found a software program designed specifically for this type of activity. The program automates much of the process so, one evening per week for about two or three hours, I work with it to find and contact potential link partners.
Measuring Progress
At the end of every month I measure my site popularity, links, traffic volume, sales, expenses to sales ratio, pay-for-click search engine placements etc and compare statistics with the previous month. Slowly, but surely, my site is getting a higher position in search engines and I'm getting more referred traffic from sites with which I have exchanged links.
Why Link?
There are only a few ways you can generate traffic to your site. You can pay someone to generate leads, but you have no way of knowing whether your visitors are interested in your product, service or message. Some organisations that promise thousands of visits to your site deliver the goods, but the problem is, the people who visit aren't targeted to match your product, service or message.
You can advertise on or offline to generate leads, you can wait and watch and hope someone finds your site among the many millions, or you can actively generate traffic yourself.
If you create links to other sites with high traffic, some of the people who visit those sites will click on links and visit your site. Let's face it, if no-one visits your site, the chances of selling something or getting your message read, are minimal. So, creating targeted visitors should be one of your key priorities. By targeted visitors I mean people who have bought a similar product or service to yours, or who are predisposed to do so. Consider this example. I sell an ebook titled, "Winning That Government Job" which, as the title suggests, helps job seekers to understand the government recruitment and selection process so they can be competitive when applying.
If I advertise in the employment pages of the Saturday morning newspaper in Sydney (the most populous Australian city) it will cost me $200 for one edition. I usually generate several dozen sales, but as soon as I stop advertising, the sales drop off.
If I link with another organisation having something to do with job seekers, numbers of their visitors visit my site and buy my publication. It costs much less than successive $200 adverts. Imagine what happens when I link to a dozen similar sites? I think you can see the benefit of linking.
Making Links
When I began linking I would place a keyword in a search engine and then look for sites that were suitable to exchange links. I'd find several sites, email them and occasionally get a response. I tried to find link partners for whom my products and services were complementary - so they could add value for their clients while doing me a good turn.
The process worked, but I had to spend an inordinate amount of time doing it, so I looked for a better way and couldn't believe my luck when I found a software program designed specifically for this type of activity. The program automates much of the process so, one evening per week for about two or three hours, I work with it to find and contact potential link partners.
Measuring Progress
At the end of every month I measure my site popularity, links, traffic volume, sales, expenses to sales ratio, pay-for-click search engine placements etc and compare statistics with the previous month. Slowly, but surely, my site is getting a higher position in search engines and I'm getting more referred traffic from sites with which I have exchanged links.
SEO India : Your Guide To Online Success
These days, everyone seems to have an opinion or the other in the SEO field. Well, it will not serve any of your purpose if you keep on listening to everybody and implementing everything that you come across. If you are very serious about your online business venture, your best bet would be to hire the services of the best SEO firm in your city to do the work for you. No one needs to be told that SEO means search engine optimization, but what they need to be told is what are the proper methods of doing SEO.
Basically, SEO is nothing but publicity methods of a site on the web. Publicity rules and you must make sure that you have the best advertising methods in place for announcing your presence on the web. Competition is immense and you have to risen yourself in this competition to be successful in online business. Search engine marketing is one of the fastest growing industries. To be successful on the web, it is important to do search engine optimization.
For doing successful online business, it is important that your site must be available and accessible to all online visitors at all times of the day. If visitors come to visit your site and sees that your site is not functioning properly, then he will not come back again to the site. The net is a very good source for you to learn about the basics of SEO. However if you want to make use of SEO methods for popularizing your site, hiring SEO services from the best SEO firm is the perfect as well as the safest bet for you.
Sure you will let the best SEO firm handle the job for you, but it pays in the long run if you have a proper knowledge about this. The first and foremost thing that you should do is find out and determine who the target audience of your product is. It would be rather stupid on your part if you are targeting the wrong audience for advertising your product. All your money, time and other resources will simply go waste without yielding any visible results. Your business will just go to a downwards spiral. So take a hold of your online business before it is too late to amend the damage.
Work towards getting targeted traffic to your site. On any given day, your site can have thousands of visitors, but what purpose will this serve if their visit is not monitorized. Making commanding landing pages on your site is a great way of going about attracting the right kind of visitors to your site. Visitors on clicking the link of your site must be immediately transferred to the page that they want to see. This will ensure that visitors do not face any difficulty in finding out what they are looking for.
Hiring the services of the best SEO firm in your city is an excellent source for you to do successful online business. SEO firms are experienced and know what they need to do to make your site successful on the web. There are many aspects that need to be dealt with and taken care of popularizing for your site on the web. Just make sure that you find out the best SEO firm to do the work for your site.
Basically, SEO is nothing but publicity methods of a site on the web. Publicity rules and you must make sure that you have the best advertising methods in place for announcing your presence on the web. Competition is immense and you have to risen yourself in this competition to be successful in online business. Search engine marketing is one of the fastest growing industries. To be successful on the web, it is important to do search engine optimization.
For doing successful online business, it is important that your site must be available and accessible to all online visitors at all times of the day. If visitors come to visit your site and sees that your site is not functioning properly, then he will not come back again to the site. The net is a very good source for you to learn about the basics of SEO. However if you want to make use of SEO methods for popularizing your site, hiring SEO services from the best SEO firm is the perfect as well as the safest bet for you.
Sure you will let the best SEO firm handle the job for you, but it pays in the long run if you have a proper knowledge about this. The first and foremost thing that you should do is find out and determine who the target audience of your product is. It would be rather stupid on your part if you are targeting the wrong audience for advertising your product. All your money, time and other resources will simply go waste without yielding any visible results. Your business will just go to a downwards spiral. So take a hold of your online business before it is too late to amend the damage.
Work towards getting targeted traffic to your site. On any given day, your site can have thousands of visitors, but what purpose will this serve if their visit is not monitorized. Making commanding landing pages on your site is a great way of going about attracting the right kind of visitors to your site. Visitors on clicking the link of your site must be immediately transferred to the page that they want to see. This will ensure that visitors do not face any difficulty in finding out what they are looking for.
Hiring the services of the best SEO firm in your city is an excellent source for you to do successful online business. SEO firms are experienced and know what they need to do to make your site successful on the web. There are many aspects that need to be dealt with and taken care of popularizing for your site on the web. Just make sure that you find out the best SEO firm to do the work for your site.
SEO India : successful pay per click marketing
Pay per click, as the term itself suggests, is a form of advertising that makes use of keywords for popularizing your business on the web. To make a success of your pay per click marketing you need to find the keywords that will best describe about your business. Pay per click marketing is used these days on a large scale, as this is the best way to reach out to online visitors. A study found out that more than seventy five percent of online visitors could be reached through pay per click marketing.
Yes, pay per click marketing is the best source to attract the attention of online visitors, but you must also realize that you need to know all you can before you actually start the process for your business. Nothing can be more frustrating then being caught in a situation where you are not aware of what you are doing and what is happening to your business. So make sure that you know in detail all the nitty gritty about pay per click marketing before using pay per click marketing for your business.
Finding out and identifying the proper keywords is the first task for undertaking pay per click marketing. What you need to do is find out what words will be used by online visitors for searching information or the products that are being sold through your business. There are various tools that can be used for finding out the correct and appropriate keywords for any particular business. Overture, word tracker and digital point are some of the tools that are capable of finding out appropriate keyword for any site in the web.
Sit and plan out carefully what amount of money you are willing to spend on your pay per click marketing campaign. For pay per click marketing, you will have to bid a certain sum of money on keywords that describe your business. Those particular keywords will be used for advertising your goods in major search engines. Whenever a visitor clicks on your site a pre determined amount will be reduced from your bid amount. It is inevitable that you will get many visitors who will click on your site just because your site happens to be listed at the top of sponsored finds in search engines. This cannot be avoided.
There is very little time to grab the attention of visitors. What you can do to grab visitor attention is to making very compelling landing pages. It is very possible that people will not buy goods from you for the first time they visit, but design the page in such a way that at least the visitor leaves behind his email address so that you can contact them in future and tell them about your products. Your landing page must appeal emotionally to the visitor. If you manage to gather the email address you can create a strong database and send out emails through auto responder.
Competition is something that is inevitable and you cannot avoid this in any field. So any marketing strategy including your pay per click marketing strategy must be made and implemented in such a way that you always stay miles ahead of them. Being successful in business is all about beating the competition and no matter how tough the competition, you will have to beat this at all cost.
Yes, pay per click marketing is the best source to attract the attention of online visitors, but you must also realize that you need to know all you can before you actually start the process for your business. Nothing can be more frustrating then being caught in a situation where you are not aware of what you are doing and what is happening to your business. So make sure that you know in detail all the nitty gritty about pay per click marketing before using pay per click marketing for your business.
Finding out and identifying the proper keywords is the first task for undertaking pay per click marketing. What you need to do is find out what words will be used by online visitors for searching information or the products that are being sold through your business. There are various tools that can be used for finding out the correct and appropriate keywords for any particular business. Overture, word tracker and digital point are some of the tools that are capable of finding out appropriate keyword for any site in the web.
Sit and plan out carefully what amount of money you are willing to spend on your pay per click marketing campaign. For pay per click marketing, you will have to bid a certain sum of money on keywords that describe your business. Those particular keywords will be used for advertising your goods in major search engines. Whenever a visitor clicks on your site a pre determined amount will be reduced from your bid amount. It is inevitable that you will get many visitors who will click on your site just because your site happens to be listed at the top of sponsored finds in search engines. This cannot be avoided.
There is very little time to grab the attention of visitors. What you can do to grab visitor attention is to making very compelling landing pages. It is very possible that people will not buy goods from you for the first time they visit, but design the page in such a way that at least the visitor leaves behind his email address so that you can contact them in future and tell them about your products. Your landing page must appeal emotionally to the visitor. If you manage to gather the email address you can create a strong database and send out emails through auto responder.
Competition is something that is inevitable and you cannot avoid this in any field. So any marketing strategy including your pay per click marketing strategy must be made and implemented in such a way that you always stay miles ahead of them. Being successful in business is all about beating the competition and no matter how tough the competition, you will have to beat this at all cost.
SEO India : AdWords Tips: All About Keywords
As you probably know, Google AdWords is a pay-per-click marketing system, which is a great way to get traffic to your site. But if you don't know the ins and outs, it can end up costing you a lot of money and not making you any.
So, what's the key to success with AdWords? Well, I wish I could tell you there were one or two simple tricks, but the fact is, the best way to ensure success with AdWords is to be familiar with every aspect of the system. This will likely take weeks or months of research, plus a few bucks spent testing out a real AdWords account. However, you can greatly increase your chances by following this bit of advice: don't skimp on the keyword research!
Maybe you had it in your head that you could go through your site, grab 20 or 30 words or phrases, load them into an ad group, and you'd be watching the traffic and sales pour in. This is simply not the case. Keyword research should be the most time-consuming part of setting up any campaign; not only that, but you should be doing it all the time. That's right - never stop building your keyword list. Okay, now let me explain a few things:
First, you need to understand how Google uses your keywords to show your ads. You place a bid that determines your maximum cost per click (CPC) for each keyword. This can be different for every single keyword, if you wish. This bid does not represent the amount you'll pay for each click (like on Overture); this is just the maximum you'll ever pay for any single click. For example, if you have a max CPC of $0.50 set for a keyword, you'll only have to pay the full amount if someone else bids $0.49. If that person decides to lower his bid to $0.30, you'll only pay $0.31. This is because Google's bid discounter only charges you one cent more than the next highest bidder, no matter what your max CPC is. Theoretically, then, you could bid $10 or even $100 and still only pay $0.31 for a click.
But that's not all! As you start getting impressions (i.e., your ad shows up in the search results) and clicks, you'll have a click-through rate (CTR). This represents the number of clicks you receive per 100 impressions. Here's the really beautiful thing about AdWords: the higher your CTR, the lower your click cost. Because Google values relevance, you'll receive a bonus for having a relevant ad, and CTR is the primary indicator of how relevant your ad is. So, let's say you're competing with someone for ad position No. 3 on the search results page for a particular keyword. Your max bid is $0.50 and his is $1. He should be way above you, right? Not necessarily. Suppose you have a CTR of 5%, and his is only 1%. Google factors in CTR when calculating ad positions, so you end up with this: max CPC × CTR = (what we'll call) ranking factor. In this case, your ranking factor is 0.025, while your competitor's is only 0.01. Which means your ad shows above his for $0.50, even though he's willing to pay up to $1!
Okay, so now you know the basics of how keywords work in AdWords and how Google charges you for clicks. What's next? Keyword research. The best way to go about this is to use WordTracker. I won't get really specific about how WordTracker works, because they've got a ton of information right there on the site - just go do some reading there when you finish this article. Basically, though, WordTracker will help you find the best keywords to use in your AdWords campaign. You type in any word, and you'll get up to 300 related terms, which you can then click on to find a few hundred variations of that term. The terms you'll get are all terms from WordTracker's search query database, which uses metacrawlers to compile information (again, they explain it on their site if you're really interested). So you know that all the words you find there are real terms that people are actually searching for. Even better, you get a prediction of how many searches to expect per day for any keyword, how many times it shows up in their database, and a KEI value to determine your best words (KEI stands for Keyword Effectiveness Index, which you can also read about on the site). You can get a free trial, or you can sign up for a single day to test it out with all the features included (a day's membership is just a few bucks).
There are some free keyword research tools you can use, but I recommend these only for absolute newcomers who have no budget to start out with. Overture's Keyword Inventory is a good, free resource, but there's a catch: it shows results only for searches done through www.yahoo.com. If you're marketing with Google AdWords, you should know that Google accounts for at least twice as many searches as Yahoo!, in some cases three or four times as many. (Though reports vary, Google usually receives credit for about 50-60% of all searches, while Yahoo! gets about 20-30% - but this is based on all searches, and results for individual searches may vary widely.) You may find other "free" tools or downloadable programs that claim to help you with keyword research, but I say don't bother with them. You get what you pay for. Most of them just pull their results directly from other free online tools, and they don't offer anything in the way of features unless you buy the "full version." If you're out to get one for free, just use Overture. (Google's own traffic estimator is decent, but it doesn't give you an exact count for searches within a given period; you just get status bars, which are hard to interpret. Google's bid and position estimates are also usually way off.)
But third-party tools, even if they're very good, won't do your keyword research for you. You'll have to pick through your web site (or your affiliate's sales letter) for words and phrases that you can use. Then, using those words, see if you can think of similar words or concepts that people might be searching for. There's no real trick to this; you've just got to do a lot of brainstorming. Once you've got a good core list, take that over to WordTracker to beef it up. (Hint: If you see any words that don't directly relate to your product, service, or niche, add them as negative matches.)
Now you should have a lean but healthy keyword list. This is your first step to beating out your competition on Google AdWords.
So, what's the key to success with AdWords? Well, I wish I could tell you there were one or two simple tricks, but the fact is, the best way to ensure success with AdWords is to be familiar with every aspect of the system. This will likely take weeks or months of research, plus a few bucks spent testing out a real AdWords account. However, you can greatly increase your chances by following this bit of advice: don't skimp on the keyword research!
Maybe you had it in your head that you could go through your site, grab 20 or 30 words or phrases, load them into an ad group, and you'd be watching the traffic and sales pour in. This is simply not the case. Keyword research should be the most time-consuming part of setting up any campaign; not only that, but you should be doing it all the time. That's right - never stop building your keyword list. Okay, now let me explain a few things:
First, you need to understand how Google uses your keywords to show your ads. You place a bid that determines your maximum cost per click (CPC) for each keyword. This can be different for every single keyword, if you wish. This bid does not represent the amount you'll pay for each click (like on Overture); this is just the maximum you'll ever pay for any single click. For example, if you have a max CPC of $0.50 set for a keyword, you'll only have to pay the full amount if someone else bids $0.49. If that person decides to lower his bid to $0.30, you'll only pay $0.31. This is because Google's bid discounter only charges you one cent more than the next highest bidder, no matter what your max CPC is. Theoretically, then, you could bid $10 or even $100 and still only pay $0.31 for a click.
But that's not all! As you start getting impressions (i.e., your ad shows up in the search results) and clicks, you'll have a click-through rate (CTR). This represents the number of clicks you receive per 100 impressions. Here's the really beautiful thing about AdWords: the higher your CTR, the lower your click cost. Because Google values relevance, you'll receive a bonus for having a relevant ad, and CTR is the primary indicator of how relevant your ad is. So, let's say you're competing with someone for ad position No. 3 on the search results page for a particular keyword. Your max bid is $0.50 and his is $1. He should be way above you, right? Not necessarily. Suppose you have a CTR of 5%, and his is only 1%. Google factors in CTR when calculating ad positions, so you end up with this: max CPC × CTR = (what we'll call) ranking factor. In this case, your ranking factor is 0.025, while your competitor's is only 0.01. Which means your ad shows above his for $0.50, even though he's willing to pay up to $1!
Okay, so now you know the basics of how keywords work in AdWords and how Google charges you for clicks. What's next? Keyword research. The best way to go about this is to use WordTracker. I won't get really specific about how WordTracker works, because they've got a ton of information right there on the site - just go do some reading there when you finish this article. Basically, though, WordTracker will help you find the best keywords to use in your AdWords campaign. You type in any word, and you'll get up to 300 related terms, which you can then click on to find a few hundred variations of that term. The terms you'll get are all terms from WordTracker's search query database, which uses metacrawlers to compile information (again, they explain it on their site if you're really interested). So you know that all the words you find there are real terms that people are actually searching for. Even better, you get a prediction of how many searches to expect per day for any keyword, how many times it shows up in their database, and a KEI value to determine your best words (KEI stands for Keyword Effectiveness Index, which you can also read about on the site). You can get a free trial, or you can sign up for a single day to test it out with all the features included (a day's membership is just a few bucks).
There are some free keyword research tools you can use, but I recommend these only for absolute newcomers who have no budget to start out with. Overture's Keyword Inventory is a good, free resource, but there's a catch: it shows results only for searches done through www.yahoo.com. If you're marketing with Google AdWords, you should know that Google accounts for at least twice as many searches as Yahoo!, in some cases three or four times as many. (Though reports vary, Google usually receives credit for about 50-60% of all searches, while Yahoo! gets about 20-30% - but this is based on all searches, and results for individual searches may vary widely.) You may find other "free" tools or downloadable programs that claim to help you with keyword research, but I say don't bother with them. You get what you pay for. Most of them just pull their results directly from other free online tools, and they don't offer anything in the way of features unless you buy the "full version." If you're out to get one for free, just use Overture. (Google's own traffic estimator is decent, but it doesn't give you an exact count for searches within a given period; you just get status bars, which are hard to interpret. Google's bid and position estimates are also usually way off.)
But third-party tools, even if they're very good, won't do your keyword research for you. You'll have to pick through your web site (or your affiliate's sales letter) for words and phrases that you can use. Then, using those words, see if you can think of similar words or concepts that people might be searching for. There's no real trick to this; you've just got to do a lot of brainstorming. Once you've got a good core list, take that over to WordTracker to beef it up. (Hint: If you see any words that don't directly relate to your product, service, or niche, add them as negative matches.)
Now you should have a lean but healthy keyword list. This is your first step to beating out your competition on Google AdWords.
SEO India : Robocops
The Robots.txt protocol, also called the "robots exclusion standard" is designed to lock out web spiders from accessing part of a website. It is a security or privacy measure, the equivalent of hanging a "Keep Out" sign on your door.
This protocol is used by web site administrators when there are sections or files that they would rather not be accessed by the rest of the world. This could include employee lists, or files that they are circulating internally. For example, the White House website uses robots.txt to block any inquiries on speeches by the Vice President, a photo essay of the First Lady, and profiles of the 911 victims.
How does the protocol work? It lists the files that shouldn't be scanned, and places it in the top-level directory of the website. The robots.txt protocol was created by consensus in June 1994 by members of the robots mailing list (robots-request@nexor.co.uk). There is no official standards body or RFC for the protocol, so it's difficult to legislate or mandate that the protocol be followed. In fact, the file is treated as strictly advisory, and does not have absolute guarantee that those contents won't be read.
In effect, robot.txt requires cooperation by the web spider and even the reader, since anything that is uploaded into the internet becomes publicly available. You aren't locking them out of those pages, you are just making it harder for them to get in. But it takes very little for them to ignore these instructions. Computer hackers can also easily penetrate the files and retrieve information. So the rule of thumb is-if it's that sensitive, it shouldn't be on your website to begin with.
Care, however, should be taken to ensure that the Robots.txt protocol doesn't block the website robots from other areas of the website. This will dramatically affect your search engine ranking, as the crawlers rely on the robots to count the keywords, review metatags, titles and crossheads, and even register the hyperlinks.
One misplaced hyphen or dash can have catastrophic effects. For example, the robots.txt patterns are matched by simple substring comparisons, so care should be taken to make sure that patterns matching directories have the final '/' character appended: otherwise all files with names starting with that substring will match, rather than just those in the directory intended.
To avoid these problems, consider submitting your site to a search engine spider simulator, also called search engine robot simulator. These simulators-which can be bought or downloaded from the internet- use the same processes and strategies of different search engines and give you a "dry run" of how they will read your site. They will tell you which pages are skipped, which links are ignored, and which errors are encountered. Since the simulators will also reenact how the bots will follow your hyperlinks, you'll see if your robot.txt protocol is interfering with the search engine's ability to read through all the necessary pages.
It's also important to review your robot.txt files, which will enable you to spot any problems and correct them before you submit them to real search engines.
This protocol is used by web site administrators when there are sections or files that they would rather not be accessed by the rest of the world. This could include employee lists, or files that they are circulating internally. For example, the White House website uses robots.txt to block any inquiries on speeches by the Vice President, a photo essay of the First Lady, and profiles of the 911 victims.
How does the protocol work? It lists the files that shouldn't be scanned, and places it in the top-level directory of the website. The robots.txt protocol was created by consensus in June 1994 by members of the robots mailing list (robots-request@nexor.co.uk). There is no official standards body or RFC for the protocol, so it's difficult to legislate or mandate that the protocol be followed. In fact, the file is treated as strictly advisory, and does not have absolute guarantee that those contents won't be read.
In effect, robot.txt requires cooperation by the web spider and even the reader, since anything that is uploaded into the internet becomes publicly available. You aren't locking them out of those pages, you are just making it harder for them to get in. But it takes very little for them to ignore these instructions. Computer hackers can also easily penetrate the files and retrieve information. So the rule of thumb is-if it's that sensitive, it shouldn't be on your website to begin with.
Care, however, should be taken to ensure that the Robots.txt protocol doesn't block the website robots from other areas of the website. This will dramatically affect your search engine ranking, as the crawlers rely on the robots to count the keywords, review metatags, titles and crossheads, and even register the hyperlinks.
One misplaced hyphen or dash can have catastrophic effects. For example, the robots.txt patterns are matched by simple substring comparisons, so care should be taken to make sure that patterns matching directories have the final '/' character appended: otherwise all files with names starting with that substring will match, rather than just those in the directory intended.
To avoid these problems, consider submitting your site to a search engine spider simulator, also called search engine robot simulator. These simulators-which can be bought or downloaded from the internet- use the same processes and strategies of different search engines and give you a "dry run" of how they will read your site. They will tell you which pages are skipped, which links are ignored, and which errors are encountered. Since the simulators will also reenact how the bots will follow your hyperlinks, you'll see if your robot.txt protocol is interfering with the search engine's ability to read through all the necessary pages.
It's also important to review your robot.txt files, which will enable you to spot any problems and correct them before you submit them to real search engines.
SEO India : The World of Duplicate Content
The World Wide Web is like a running race or marathon where websites compete to reach the finish line first. In this case the finish line is higher ranking. And in this race for supremacy it is important to avoid duplicate content and its penalties.
To facilitate the efficient functioning of directories search engines have been armed with content filters. This removes or filters duplicate content from pages it's indexing. And the most hurtful penalty is lower rankings.
Unfortunately, these filters not only catch rogues but web pages that are genuine too. What webmasters need to do is understand how filters function and know what action is to be taken to avoid being filtered out.
When a search engine sends out spiders the filters leave out or sieve:
• Websites that feature identical content. And when within a site the webmaster includes many copies or versions of pages to cheat the search engines. Filters are also extremely sensitive to "doorway" pages.
• Content masked by different packaging. Known as "scraped content" this duplication of pages with little or no relevant changes falls prey to filters.
• Product descriptions featured by e-commerce sites. Most e-commerce sites publish alongside a product the manufacturer's description of the product and this content then appears on zillions of e-commerce sites falling victim to filters.
• Articles distributed widely over the net. While some engines are programmed to find the origin of the article there are others who may not be able to source the origins.
• Pages that are not duplicates but contain the same core material written by different people.
To get the better of filters you need to:
• Use a tool like the Similar Page Checker http://www.webconfs.com/similar-page-checker.php to ensure that the pages in your site are not mirroring content from elsewhere. In case there are other URLS with similar or identical content the tool will reveal them to you and you will be able to make changes in your pages.
• Be vigilant and know who has "helped" themselves to your content. By using www.copyscape.com you can determine which websites have stolen or copied your work.
• Even if you do use distributed content you can add a commentary or make changes to the page focusing on its relevance to your site. By making any content your own you are making it unique and different and this will ensure that the pages are not filtered by search engines.
• Even if you are running an e-commerce site you must include product descriptions that are distinctively yours and not run of the mill.
Lean as much as you can about duplicate content and its dangers. Read the issues that were discussed at the SES 2006 New York Session and other forums. Remember most search engines, Google, Yahoo, or Open Directory Project do not want to be flooded by duplicate content and web pages.
Jake Baillie, President of TrueLocal listed the duplicate content mistakes to be: circular navigation; printer friendly pages; inconsistent linking; product only pages; transparent serving domains; and bad cloaking.
It is important for sites to get high ranking through fair and not foul means.
To facilitate the efficient functioning of directories search engines have been armed with content filters. This removes or filters duplicate content from pages it's indexing. And the most hurtful penalty is lower rankings.
Unfortunately, these filters not only catch rogues but web pages that are genuine too. What webmasters need to do is understand how filters function and know what action is to be taken to avoid being filtered out.
When a search engine sends out spiders the filters leave out or sieve:
• Websites that feature identical content. And when within a site the webmaster includes many copies or versions of pages to cheat the search engines. Filters are also extremely sensitive to "doorway" pages.
• Content masked by different packaging. Known as "scraped content" this duplication of pages with little or no relevant changes falls prey to filters.
• Product descriptions featured by e-commerce sites. Most e-commerce sites publish alongside a product the manufacturer's description of the product and this content then appears on zillions of e-commerce sites falling victim to filters.
• Articles distributed widely over the net. While some engines are programmed to find the origin of the article there are others who may not be able to source the origins.
• Pages that are not duplicates but contain the same core material written by different people.
To get the better of filters you need to:
• Use a tool like the Similar Page Checker http://www.webconfs.com/similar-page-checker.php to ensure that the pages in your site are not mirroring content from elsewhere. In case there are other URLS with similar or identical content the tool will reveal them to you and you will be able to make changes in your pages.
• Be vigilant and know who has "helped" themselves to your content. By using www.copyscape.com you can determine which websites have stolen or copied your work.
• Even if you do use distributed content you can add a commentary or make changes to the page focusing on its relevance to your site. By making any content your own you are making it unique and different and this will ensure that the pages are not filtered by search engines.
• Even if you are running an e-commerce site you must include product descriptions that are distinctively yours and not run of the mill.
Lean as much as you can about duplicate content and its dangers. Read the issues that were discussed at the SES 2006 New York Session and other forums. Remember most search engines, Google, Yahoo, or Open Directory Project do not want to be flooded by duplicate content and web pages.
Jake Baillie, President of TrueLocal listed the duplicate content mistakes to be: circular navigation; printer friendly pages; inconsistent linking; product only pages; transparent serving domains; and bad cloaking.
It is important for sites to get high ranking through fair and not foul means.
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