A Classified Way to Drive Business to Your Website

There are more than 105 million of them in the United States. Worldwide, there could be at least 250 million of them. Them, according to statistics from the Nielsen/Net Ratings service, is the number of active Web surfers. 250 million in the whole world? The figure is more than the populations of Canada, Australia, Great Britain, and a few non-English speaking countries combined. That's a lot of them!

With so many active surfers around, you would think Webmasters and site owners have an easy time attracting them. Actually, they face an uphill battle to bring visitors and, more importantly, consumers to their Web sites. And a Web site without traffic is like a store built in the middle of the desert. You could have the greatest products and most attractive Web design around, but they're worthless if no one visits them.

There is one way, however, to turn your Web site into an oasis of business, a way to drive as much traffic to your site as your server can handle: a classified ad.

More on that later. First, all Web builders and site owners should know the basic and time-tested ways to attract traffic to their Web site. The key to all of these methods is to attract the right Web surfers. You want what experts call "targeted visitors," or people who are actually interested in what you're selling. To guarantee that this happens, you should follow this checklist of Web traffic golden rules:

Step 1: Optimize your Web pages.
Webmasters in the know take the time to set their meta tags. These tags, or codes, are hidden keywords in the Web page that tell search engines like Google and Yahoo exactly what your site is all about. A meta tag, for instance, could be "designer handbags," "sporting equipment," or whatever else you happen to be selling. These keywords tell the search engine to direct all handbag or sports shoppers to your site.

Step 2: List your site with every search engine out there.
For this step, you simply need to surf over to Google, AltaVista, Yahoo, MSN, and other search engines. Click onto their customer service page, where they allow Web builders and site owners to manually submit their site addresses.

Step 3. Spice up your site with interactive features.
With articles, newsletters, offers, promotions, and discounts, you give your targeted visitors a reason to stay at your site once they find it. More importantly, you give them reasons to come back and tell their friends about the site. Word of mouth is one of the best, and cheapest, forms of advertising on the planet.

Step 4. Exchange banner ads with friends and with other companies that you do business with.
Banner ads are those eye-catching designs at the top and bottom of Web pages. They're like the billboards of the Internet superhighway. But with these online billboards, a simple click transports the Web surfer directly to your Web site.

Step 5. Exchange Web links with friends and business associates.
This, Webmasters and site owners, could be the most important way to drive Web traffic to your site. All of the major search engines rank sites by measuring how many links come to and leave from your Web site.

So links are a way to measure how worthwhile and how legitimate your site is. The better this measurement, the better chance your site will have to show up well in Web surfers' searches. In other words, these links could be the difference between your site being listed on page 20 of a Google search results, or on page 1.

Building better Web links and search engine results-that's where classified sites come into play. Some of the most savvy classified sites on the market now offer Web links in their ads. These links lead right to your business' home page.

Not only are these links convenient one-click ways for more customers to reach your site. They also boost your search engine rankings.

Of course, for business owners, classified sites have so many other benefits, too.

• Unparalleled exposure. Classified sites are like online malls. Not only will you get exposure from shoppers coming specifically to find your goods. You get "spill over" attention from shoppers who came for another item but then start browsing through all of the other ads in the classified "mall."
• A new arsenal of Web sites. Having online classified ads is like setting up multiple new Web sites across the Internet. Unlike your own original site, these classified ads come with low-cost IT support, security, and advertising.
• Incredible growth opportunities. Businesses and individuals selling on online classified sites pull in more than $1.95 billion a year, according to the statistics firm Kelsey Group. That figure does not even include money from eBay.
• Money for nothing. As valuable as classified sites are, many of the best ones charge very little or absolutely nothing to set up your ads.

Add up all of these numbers-250 million active Web surfers in the world, $1.95 billion in classified sales, and $0 cost-and your Web business is sure to come out in the positive.

Improve Your Websites Performance

How well is your website performing? Are you satisfied with the amount of customers who view your website? Do you get enough business through your website? By reading this article you will be in a position to do something about all three questions.

It's all very well having a nicely designed and appealing website for your business but it's of no use if you don't get the customers to visit it. The number one term you will find associated with this is search engine optimisation. You will find endless sources on the Internet telling you to optimise this and optimise that but what does it all mean?

Search engine optimisation simply means making your website as friendly to search engines as possible. Search engines such as Google, Yahoo and MSN provide your business with the ability to reach a huge amount of customer's, they are by far the most successful method to boost sales for your business. If your website is nicely optimised then you will have a greater chance of appearing higher up on the search engines.

Most customers will type in a phrase into the search engine and view the first couple of websites that it finds, they will usually be successful in finding what they were looking for on the first page of results. Statistics show that customers very rarely look further than the first page (90% don't look past the first page) so what good is it if your website was on page 10? This is where search engine optimisation comes in, it will give your business a greater chance of being on that first golden page in the search engines.

There are many methods that all contribute to a higher ranking but some are more influential than others. The first factor is having a well built website. This is a standard feature that all website design companies should offer.

The second method is keywords. Keywords are the words that are associated with your business, the idea is to include these words in your website so when a customer types in a phrase in a search engine, your website is more likely to appear. Keywords should be chosen carefully to target the correct market for your business. It's no good targeting the word "Fruit" if your business sells website design.

The third factor that contributes to a high search engine ranking is back links. This simply means a link from someone else's website to yours. The more links you have to your website the better. Search engines view your back links as a sign of popularity and obviously the more popular you are the more successful you appear.

One of the best methods for this is to submit your website to online directories, not only will you get a back link but you are also likely to get a lot of customers coming to your website from that link. Make sure that you select trusted directories and one's that can relate to your business, there is a chance that you will get penalised by search engines if you sign up to link farms (websites that collect lot's of spam and poor quality links).

Finally, having a website that is constantly updated also gives you a boost in terms of search engines as they like to see fresh content. This is also likely to draw customers back to your website as they know they are likely to see something new. This in turn will boost the amount of traffic you get to your website which will also help in gaining a higher search engine rank.

These are just some of the methods in which you can improve your website performance, there are many other factors that contribute to a high search engine ranking. Most are an on-going process so it is very beneficial to your business to continually try to improve your performance as there is always someone competing against you for that top spot

10 Reasons To Submit Your Articles To Ezines Directory

Getting your product or service delivered to your targeted audience is one of the most important success factor in internet based business. There are many technique to deliver your content to your targetted audence. Submit good articles to high traffic ezine directory is one of the technique which is relatively simple and affordable for build up your online business. Below are lists the benefits.

1. You'll brand your web site, business and yourself by submitting articles to e-zines. You could include your name, business name, your credentials, web site address and e-mail address in your resource box.

2. You will become known as an expert on the topics you write about. This will give you and your business extra credibility which will help you compete against your competition.

3. Your article might also be placed on the publisher's home page. If they publish each issue on their home page this will give you some extra exposure.

4. You might get extra exposure if the e-zine publisher archives their e-zine on their site. People might want to read the back issues before they make the decision to subscribe.

5. You will get free advertising. This will allow you to spend your profits on other forms of advertising. You could buy advertisements in other e-zines that don't publish your articles.

6. You might get extra income from people wanting to hire you to write other articles, books, or even ask to speak at seminars. This is a great way to multiply your income.

7. You could allow e-zine publishers to publish your articles in their free e-books. Since people give them away, your advertising could multiply all over the internet.

8. You will get your article published all over the web when you submit it to an e-zine publisher that has a free content directory on their web site. They'll allow their visitors to republish your article.

9. You'll gain people's trust. If they read your article and like it, they won't be as hesitant to buy your
product or service. You will then be able to increase your profits.

10. You could get your article guaranteed to run in an e-zine. You could agree to run one of their articles in your e-zine if, in exchange, they run yours in their e-zine. It's a win/win situation.

The above list is a great start if you are thinking of starting a business on internet. It is relatively simple and very affordable.

What NOT to do with RSS

Everybody is hot on using RSS to increase their traffic, promote their sites and do their marketing. Why?
Well, it's newish - at least within the internet marketing segment. Not as new as it was a year or so ago, of course. Getting significant results is a little harder as the competition increases.
With the profusion of blogs and spam blog-pinging to attract the search engine spiders to index static pages, the utility of this approach has been seriously impaired by unscrupulous overkill.
Pinging every 3 minutes is - even to an idiot - absurd - or at least it should be. Why not just scream, "I AM AN AUTOMATED SEARCH ENGINE SPAM PROGRAM." Lovely footprint, very hard for even a seriously brain-damaged bot to identify.
Still there are a lot of sites with RSS feeds that are real feeds being produced as pages change and new content is added. So, yes, RSS feeds still work. Maybe not as fast and maybe they are less powerful than they were, but RSS remains a valid and increasingly necessary part of site promotion.
Techniques do get abused and the early rapid response tends to decline as a result. If people were a little clearer about what they're doing and why and how it all works, the frenzied search for new approaches could, perhaps, be a little less daunting. And if the quick buck artists were less successful at misleading people into doing things that are bad for everybody in the long run, then . . . but that's how it is, was, and apparently will be forever more.
One thing about a real feed - it's for more than getting bots to index your pages. If that's all you want then you can stop reading here.
For the remaining readers (if any), consider the single most critical element of any marketing or website promotion effort. You can have the most magnificent site, the greatest ever-changing content, beautiful and valid feeds in all formats -- and very little in the way of traffic. Unlike the search engines who have all those lovely spiders we are so hot to gain the attention of - most blog/RSS search engines and directories do not send out bots in search of RSS feeds.
Nope. You have got to submit to them. I know. I've done the smart thing - submit to a bunch - and the incredibly unspeakably stupid thing - letting the submissions slide because, frankly, it's a horrible boring tedious and extremely boring (did, I mention how boring it is?) job. That's not a very pretty admission, but there you are. I have a limited ability to tolerate severe boredom - even when I know I'm hurting myself.
And if you don't do the submissions, you won't get the traffic you could have. And that means fewer conversions, sales, opt-ins or whatever it is your site is about.
Ah, but there are answers to this problem. RSS submission services exist and so do RSS submission tools. In fact here's a new (still in beta) service that allows you to submit to 17 blog/RSS search engines - with more promised - for free. It's called FeedShot and you can find it at www.feedshot.com.
Now with FeedShot you need to enter each feed individually. However, with a tool like RSS Submitter you can enter from 3 (in the free evaluation version) feeds to an unlimited number in the SEO version. RSS Submitter then submits automatically to over 70 blog and RSS search directories and can also be used to do additional manual submissions with auto-form filling.
This tool is the purest gold for the serious RSS feed marketer. It works, it's easy to use and it saves you incredible amounts of time - and eliminates that nasty boring tedious repetitive work. Check it out and download a free evaluation copy through www.MarketingWithRSS.com/rss-submitter/
Just to be clear here you should realize that you can create and use RSS feeds without ever using any of the ping sites. RSS feed updates are noted by RSS readers/aggregators which check feeds for new content either on demand or on a schedule. RSS/blog search directories also check on a regular basis. Users find your feed through these directories. Again, if you want visitors, then no matter how you do it, you've got to submit.
Obviously, if your feed is produced by a blog, you'll want to notify ping sites when your content is updated. But you still need to submit the feeds. And you can also submit your blog URL to a whole host of pure blog directories, but that's a different subject.
The people who use RSS readers/aggregators in addition to or in place of a browser are the real target group for RSS marketing. When you consider how and what you want to market with RSS, keep in mind that this group tends to still be made up of relatively affluent, early adopters with some technical sophistication, a taste for new technology, a low boredom threshold and a keen appreciation of the value of their time. And don't forget to submit.

RSS Ego Searches

Ego searches are free and simple searches designed to monitor blogs and news portals for mentions of your company, product, competitors or other specific keywords. Conducting ego searches not only allows you to stay informed, but also allows you to maintain a strategic advantage over competing companies. A number of new Internet services are freely available that make these 'ego searches' painless and easy.
Dynamically created keyword based RSS feeds, update in your RSS reader or news aggregators, each time new information containing the keyword appears in the searched resources. The dynamic feeds match requests against new information, as it comes online in real time. The following free services allow for RSS feed ego searches.
Google News
Simply conduct a keyword search of Google News and then click the text that says "RSS" then save the url of the RSS feed in to your news reader. Every time a new article with that keyword appears in Google News the feed in your RSS reader will automatically update.
http://news.google.com/news
BlogPulse
Find out what is being said about your products, company or your industry in the blogosphere. Conduct a keyword or url search on BlogPulse. Click the orange RSS icon above the search results and save the feed in your reader. Each time the keyword appears in a blog indexed by BlogPulse you will receive a new item in your feed reader. Another feature of BlogPulse is it will graph the keyword occurrences, providing a picture representation so that trends can be easily visualized. Hovering over the lines of the graph will provide details of actual blog mentions.
http://www.blogpulse.com
PubSub
Search on a keyword, then save and add the feed to your RSS reader using the icons provided. Optionally with PubSub you can direct your search to only alert you of posts in specific areas of interest includin g Press Releases, SEC/EDGAR Filings, Newsgroup Posts, or Weblog Entries
http://www.pubsub.com
Technorati
Create watch lists, by entering the search term add item to the watch list and then scroll to the bottom click the blue RSS icon to obtain the url of the RSS feed that can be added to your reader. Technorati is a real-time search engine that keeps track of what is going on in the blogosphere. In order to setup a watchlist you will have to create a Technorati account.
http://www.technorati.com
Ice Rocket
Simply search Ice Rocket then click the RSS 2.0 button to obtain the url of the RSS feed that contains your search term. Add the url to your RSS reader or newsaggregator.
http://www.icerocket.com/
Find Articles
Traditional media channels can even be monitored using RSS. FindArticles routinely scans magazines and publications for keyword mentions. Conduct a search then click "RSS Alert" to obtain the url to the RSS feed. Add the feed to your reader to receive instant notification of new articles.
http://www.findarticles.com/
NewsTrove
NewsTrove indexes millions of news articles from a myriad of sources. Build an RSS feed on any topic imaginable. Enter your search words in the search box. Click 'Search' click the orange XML icon on the right side of the search results page and save the feed to your news reader.
http://www.newstrove.com
BlogDigger
BlogDigger monitors the blogosphere and generally what is said daily in the blogs. Conduct a search on Blogdigger and click the orange XML icon to retrieve the url of the search feed. The feed should then be added to your RSS reader.
http://www.blogdigger.com/
DayPop
Conduct a search and click the icon on the right that says XML, save the feed to your RSS aggregator. Only the most recent search results will appear.
http://www.daypop.com

Yahoo News
Conduct a search then click "view as RSS" in the right column save the feed in your aggregator. The feed will check Yahoo news for mentions.
http://news.yahoo.com/
Overall, ego searches are an excellent way to stay informed and maintain a strategic advantage over competitors. Knowing exactly what your online competitors are doing provides a competitive edge that can be used to your advantage. Keyword RSS feeds can be used to monitor key phrases for trademark abuses or monitoring the effectiveness of a specific press promotion.
Although they sound daunting ego searches are simply good business sense.

RSS... and WHY Its Being Considered The Newest Player In The VIRAL Marketing Game

I have a quick question to ask you... "Are you sick and tired of hearing about RSS(Real Simple Syndication) and how it can take your online business to New levels with VERY little effort on your part?"
If you answered 'YES' to the question above then stop reading this article Right Now!
If you answered 'NO' then your going to love what I'm about to reveal to you about RSS and WHY its being consider the newest player in the VIRAL marketing game.
But before I do I think its important you understand the mechanics of each(RSS and VIRAL marketing) and what there role is so there's no confusion.
RSS by definition -- RSS stands for 'Real Simple syndication or Rich Site Summary' and is used to syndicate news or information and is usually associated with Blogs because blogs use an RSS feed to distribute their content.
Next...
VIRAL Marketing by definition -- is any form of advertising and/or marketing techniques that "spread" like a virus without you having to do anything.
Now that you have an idea what the two mean and the roles they each play it's now time to tie it all together.
I have another quick question...(As you can see I like to ask questions.) "What do all website owners and portal sites need on a 24/7 basis to keep their visitors/readers coming back day after day?
If you answered 'Content' then give yourself a pat on the back because your absolutely Right!
And what do RSS feeds contain that update on a 24/7 basis?
CONTENT! Whether its News related or Articles.
And where do website owners and portal webmasters go to find these much needed RSS feeds?
You guessed it... 'RSS Directories' where hopefully You submitted your RSS feed(s) to.
The great thing about 'RSS Directories' is they are all categorized making it easy for whomever is looking.
And if your RSS feed catches their eye, guess what? They'll add your feed to there website where You'll gain all that FREE exposure at their expense.
Now, just imagine if 100 or 1000 website owners picked up your RSS feed.
Your traffic to your website would start to Explode effortlessly without you lifting a finger.
And the cool thing is all you had to do was set it up once.
The more 'Quality' RSS feeds you have out there the more opportunities you have of getting picked up by webmasters.
Do you see Now how RSS is being considered VIRAL? And this all happens while your sleeping.
It gets better So hold on.
Do you publish your own Content/Articles?
If you do you are also in for a real treat because guess what other directories are starting to incorporate RSS into their directories?
That's right, 'Article Directories'.
By submitting your articles to the TOP 'Article Directories' the same effect will happen as I outlined with 'RSS Directories'.
Remember this, people come online primarily for Informat! ion that will help solve a particular problem they are dealing with.
Websites contain 'Information'.
Website owners need Fresh 'Information' on a 24/7 basis to feed their readers needs.
RSS feeds deliver content, whether its News related or Articles, on a 24/7 basis or whatever frequency the website owner chooses.
How can you take advantage of this Right Now if you haven't already?
Simply set up a Blog at Blogger.com -- www.blogger.com -- and start posting to it on a Daily basis with your Articles, Product Reviews or News related postings related to your target audience.
Then go submit your Blogs RSS feed to all the top 'RSS Directories'.
Here's a link to a list of Top RSS Directories that you can submit your feed(s) to.
Go to: www.masternewmedia.org/rss/top55/
Once you've done that you'll want to Ping your Blog to get the Search Engines to come visit and start indexing your Blogs pages.
You can do this by using this Free service called Ping-O-Matic.
Go to: pingomatic.com
Well there you have it in a nutshell.
I hope you see the true Power of RSS and more importantly... "WHY Its Being Considered The Newest Player In The VIRAL Marketing Game".
The only thing left for you to do is... Take Action!

RSS Provides Multiple Opportunities to Share Your Information

RSS content syndication is a relatively new member of the internet marketing family of campaign options. And, it seems as though new uses for RSS content are coming about very quickly. This is possibly due to recent changes in the way that major search engines like Yahoo! and Google want web site owners to advertise.

It seems like it shouldn't matter to the search engines - the way you choose to market your website. But, it does when your link popularity begins to fall due to too many links on irrelevant web directories, etc. With RSS content syndication, you will not face that problem. And the better your content, the better the chances of increasing your standing with the search engines (not to mention your site visitors).

RSS feeds are no longer just appearing on the large news sites in order to show the latest headlines. They are appearing on internet-enabled cell phones, PDA and other mobile devices. The reason this is possible is the simple XML format used to produce the RSS feed. By using RSS syndication to spread the word about your site, you are now using one of the best advertising methods for reaching the "non-traditional" web browsers installed on these mobile devices.

Anyone familiar with web directory will understand the approach recommended for RSS syndication that I will term "many doors." The many doors approach means that you are providing several different headlines for the SAME article! If you have done directory submissions, or worked with a directory submission service this is what you provided for anchor text and site descriptions.

So, you can see that while some level of time investment will be required... you will no longer need to generate huge numbers of SEO content in order to "trick" the search engines. As a matter of fact, you will probably want to concentrate your efforts on providing a few high-quality relevant articles that will gain and keep the attention of your site visitors.

You will need to generate content an update your website frequently if you want your RSS content syndication technique to be an effective form of marketing. Why?

The answer is simple, but often overlooked by those publishing RSS content for syndication. When site visitors become accustomed to looking at an RSS feed for teasers about new information they can use, and they notice that there have not been any new additions for a while they stop looking. If you decide that RSS content syndication is a good marketing tool for your site, understand that you are committing a small amount of time in order to draw and keep your web site traffic.

How often will I need to update? That is a question frequently asked by those new to the world of RSS marketing. It really depends on a few things. If you are publishing content about developments in the stock market, your readers may expect hourly updates. However, if you are publishing content on the week's hottest new movies you could probably publish once a week and keep your readers happy. Of course, if you are syndicating RSS content about new books written on the topic of antique shoe stretches you may only need to publish content annually. This also points out another thought to consider.

If your content is so specific that it applies only to a limited group of people, then either RSS content syndication is not the right marketing technique for your web site or you need to expand your content offerings. If you find your website traffic lacking, why not try expanding your content to include a broader audience?

When you publish content on your website that you want your visitors to see, but you also want to make that same content available to others interested in the same subject area, RSS feed services provide a great and inexpensive way to expand your readership!

There are actually new search engines (Example, Feedster) that are in place with the purpose of allowing people to search for syndicated content that can be placed on their RSS feeds in order to provide a service to their web site visitors. Because there is such a service, there must be a need for this type of content! Therefore, listing your syndicated content with sites like Feedster will enable other web site owners seeking your information to find it.

Here is a short overview of what you need to do in order to get your content out there for RSS syndication:

First, you will need to compile a list of the content articles provided on your website with their headlines, URL and description. From this list, you will need to create a simple XML file (RSS format).

Second, you submit the XML file to services that make RSS syndicated content available for other users.

Third, you wait for approval of your RSS feed from each of the services.

Fourth, after you are accepted by a site you need to find out how often they will update their system with your latest XML RSS feed. You then need to ensure that you are updating your information at the appropriate time!

Finally, you need to sit back and enjoy the fruits of your labor! This is when you will begin to see increased traffic and sales to your site.

Marketing Power of RSS Content Syndication

RSS content syndication is relatively new legitimate practice in the world of search engine optimization (SEO). Marketing professionals specializing in SEO techniques are beginning to recognize the value of RSS content syndication however, and it seems that the more popular this technique becomes the more effective the results.

The value of RSS content syndication lies in the links contained within the content. This is because the big search engines like Google and Yahoo! pay a whole lot more attention to incoming links to a website than they did in the past. We'll get to content a little later, because it still counts, but it is so important to understand why syndicating content to RSS feeds across the web may make you more money and cost you LESS!

RSS feeds are appearing on websites across the internet in order to keep people up to date with the latest news or information on a particular topic quickly. And we all know that users expect quality content, but even more so they expect that content to appear immediately! And, they want to see the content. They do not want to look for the content. They do not want to link to the content. They want the content to jump off of the screen and into their brains in 10 seconds or less!

Perhaps this is why Really Simple Syndication, or RSS, came about in the first place. It's great news for web site owners too, however. Taking advantage of the huge variety and sheer number of RSS feeds that accept submissions from other websites provides a very cheap and simple way to develop more web site traffic and higher income.

Did I mention cheap? A minimal amount of time invested will allow you to not only provide a way for your loyal visitors to stay aware of your newest updates, but also to expand the awareness of the world about your services or products. I did mention cheap, right? Well, RSS content and article syndication allows you to spend some time preparing content in the standard XML RSS format and then to make it available to many free RSS feeds across the world.

If you have ever spent a large amount of money on an online marketing program - you already know the drawbacks of traditional internet marketing. Mass emails are no longer effective due to the increasing power of spam filters. Directory listing services are finding that their clients are removing their links due to retribution by the major search engine algorithms. And, Pay Per Click... well it's just really expensive if you intend to see real results.

With RSS syndication, you are never going to face any of these issues. If you can write an html file for your website, you can syndicate your own RSS content. The basic process is quite simple to master, and as you become more familiar your skills will expand quickly as well.

What's even better news for web site owners? The major search engines are not only approving of RSS syndication, they are providing RSS feeds open for submission in a huge array of topic areas like sports, entertainment, world news, travel, health and technology. There is a topic for every web site owner willing to put in a little effort! And people use their sites already, so what a better place to syndicate your content?

When you place content in an RSS feed, a link appears to your web site. This is noticed by the major search engines, and helps to increase your link popularity among the search engines. Link popularity will potentially move your site up in the search engine results pages (SERPS). Combine these two facts, and you will see that no matter how you look at it, RSS syndication will get you more traffic.

It doesn't really matter whether your additional visitors found you through an RSS feed, or if your visibility and increased link popularity allowed them to find you through a major search engine! Think about that, and you are sure to see the true benefit of RSS content.

There's that word again... "Content." RSS content is different from what you might normally expect in an SEO campaign. The reason that most web sites containing RSS feeds put them there in the first place is to provide extra information for their visitors.

Think about it, if you publish a web site geared towards IT professionals you might be providing content that is of a fairly specific nature. You may be giving information, tutorials or even advertising for a certain software package. Although this information is important to a large majority of the visitors who click on your link, some visitors may be more interested in a different area of the IT field.

Providing an RSS feed that displays the latest in the world of IT news may be a great answer. If the information found in your RSS feed is quality and relative to your visitors' interests, they will bookmark your site. Then they will COME BACK!

But what does that mean to you as the RSS syndicated content provider? It means that you will need to produce quality content - because it's your content that keeps the users coming back to the original site. As long as your content is quality, and you remain a part of that RSS feed, you will see increased new and return visitors.

And generating traffic is the largest goal of an SEO campaign, so why wouldn't you want to syndicate quality content for RSS feeds? This simple and inexpensive method of marketing your website is gaining popularity, and becoming visible now as a content provider will only mean greater returns in the future.

What is an RSS Feed And How To Get An Unfair Advantage

RSS is THE popular catchphrase, creating waves in today's Internet world. But exactly what is RSS feed? RSS stands for Really Simple Syndication or Rich Site Summary, and is a very cost effective method to bring your information to your clients and potential clients.

When you as a marketer/businessman/company, decide to promote your business through the marketing strategies of the Internet, it's time to take full advantage of this interactive medium. It pays to know what is RSS feed.

RSS has numerous advantages over the other existing methods, to turn it into the most sought-after, powerful, dominant tool, which will take over the Internet world soon.

Beyond just knowing what is RSS feed, this is how RSS can help you:

• Your website is the gold mine of information on how the public respond to what you say. RSS provides an unbelievable platform to discuss the views of the public without wasting time. Instead, you can spend your time on crafting quality contents. RSS has many special features such as dialog facilitators, RSS radars, and automatic responders to enhance the significance of conversational marketing.
• Your search engine ranking reflects how good your website is! Knowing what is RSS feed and harnessing its power properly will increase the search engine ranking remarkably well, and this helps develop your business.
• What do the visitors get on visiting your website? Interview customers for their feedback, do a research and make changes to your website accordingly. The last part can be done easily by knowing what is RSS feed and using them effectively.
• The look of your website is very important. RSS has made it very easy to understand, see and feel your message for the visitors by mixing video and audio channels to your contents. Also, keep in mind that not only is it enough to have a good website but an appropriate one to your business also, to catch your visitor's eye.
• Make your website work well in all the browsers. Your website is open to a variety of visitors who can prefer browsers of their choices. RSS is a convenient way since it works on all platforms. Most of the browsers may not face hurdles accessing RSS.
• You can collect a lot of information such as the number of subscribers, their interests, their reading frequency, the topics they are more interested in etc using RSS feeds. These are definitely going to be vital for improving your standards of business.

And do not think it's a super-techie thing that you cannot use! Once you understand fully what is RSS feed, you are open to the amazing world of RSS and one day, sure to find yourself hooked to it!

So, what are you waiting for? Get going to know what is RSS feed, be familiar with it, and unleash the power of this incredible, powerful tool!

RSS Feeds and Search Engine Optimization

I have been asked many times if adding RSS feed content to your web site helps improve page rank and web site placement in the free search listings. First we have to look at RSS and if it's right for your web site.

RSS is basically Really Simple Syndication written in XML code. It allows a script to run in a RSS Reader or on your website that allows updated content that you subscribe to automatically become up to date as soon as it is published.

It is an alternative means of accessing the vast amount of information that now exists on the world wide web. Instead of the user browsing websites for information of interest, the information is sent directly to the user.

The great thing about this is that you can always have fresh content on your site without having to do any updating or babysitting.

Search engines have been known to eat up RSS feed content on web sites. They love to deliver new information to visitors. One thing to remember is that the feed must be displayed in HTML format. Search engine spiders do not read java script as plain text, so it is essential to better placement that HTML code be placed in your site instead.

There are several programs that do all the hard work for you. RSS Equalizer is easy to install and lets you customize your feeds to fit your particular subject content you need. It all works on your web server backend. You log in, set up the categories of feed you want, test them, and place them on your site. No need to update, it's all automatic.

Next, does your site have an area that you can ad RSS feed content to? You can ad some to the home page. In the setup, you can set how many topics you want listed on a page.

It is only relevant to the engines if the keywords you are trying to place with also reflect in the RSS content. So the keywords must be in the title tag, keyword tag, description tag, page content, and RSS feed content for best results.

Try testing a secondary page that is not your home page. Optimize your web site for best placement, and then add the RSS content. MSN will pick it up very quickly, Yahoo, and Google will be soon to follow. If certain content doesn't work, go back to the sites where you pulled the RSS feeds from and see if there is more keyword relevant content.

For example you can pull an SEO related feed that will have SEO in every topic. Ten topics to the feed, that's 10 keywords added to your page content.

Keep an eye on it for the first few weeks. If it is getting you into the listings, you are doing great. You have a robotic editor keeping your site in great position.

Good luck and have fun not matter what you do.

What Are RSS Feeds?

If you are new to the terms RSS or news feeds then you are in the right place, read on and find out a little more about them and how they may offer you or your business a new way of communicating.

RSS Feeds or news feeds are growing quickly and have become a major part of the Internet but many users don't understand what they are. They allow people to see when their favourite websites have added new content without actually having to go to that website, this can be done through simple, often free pieces of software named RSS readers.

The term RSS is short for "Rich Site Summary" but many people now refer to it as "Really Simple Syndication". It was mainly used by news groups and sites to quickly share and broadcast their news with people. This proved to be a huge benefit as not only could they reach a huge audience quickly, they found that user's integrated feeds into their own website, this has been shown by the success of the BBC news feeds.

How to start using RSS feeds for your self?

In order for you to receive the latest news on topics of interest to you, firstly, you need a newsreader to be able to view the RSS feed. There are many to choose from, some Internet browsers such as Firefox (our favourite at Blueprint IT) have a built in RSS reader but there are many stand alone pieces of software which are also free that will enable you to receive the latest news. We will use Mozilla Firefox and Internet Explorer 7 as examples because they are very simple to use.

Once you have chosen your newsreader your ready to pick up news. Simply choose the websites with your favourite information on and if they have a news feed then all you have to do is subscribe to it (this is almost invariably free). You can subscribe to any RSS feeds by clicking on the orange RSS feed button symbol, this will allow you to receive all the news from that feed. Alternatively, some websites may not provide you with the RSS feed button but may provide you with a link, simply copy and paste this link into your news reader and you will be able to pick up the feed.

The RSS Feed will present you with a page full of news from the website that you chose. You have the option to subscribe to the RSS Feed, this will act like a bookmark that will let you visit the page at any time.

Alternatively, if you decided to use a standalone RSS Feed reader, you will automatically download the latest news through the software each time you open it.

There are many benefits to RSS Feeds to both business owners, customers and general internet users, it's just a quick and simple way to share or view news from your favourite sources with the minimum of effort.

The ROR Advantage: No Spider Discrimination!

Search engine optimization is a very complex science, but at its heart is the simple rule: to format your website in such a way that spiders can immediately recognize and index its content. If they can't "see" you, you might as well not exist-and if they can't understand your code, no amount of keywords can get you in the Golden Top 20.

The problem that many website developers used to encounter was that search engines worked differently; so you could end up with a high ranking in Lycos but languish at the bottom of Google. How exactly should you optimize your site so you perform well in all search engines?

Enter ROR (short for Resources for a Resource), an independent XML format that translates your content in a way that all search engines can understand.

Think of it as a web spider's Cliff's Notes. it describes all the objects, services, discounts, images, podcasts, etc. If it's on the site, it's on the ROR feed, but in a format that's easy to process and removes all risks of skipping or ignoring a link.

ROR calls its "magic file" structured feeds, which guide search engines as they scan the text. Unlike Google Sitemaps, it's universally understood-and very easy to process. It's also more detailed. It doesn't just give a map or "table of contents", it actually summarizes what's inside. It's also been in existence far longer than Google, so its reliability has been proven by time.

Though it's been around for a long time, ROR is by no means outdated. The majority of the file formats are already available in ROR, although it is currently being updated to keep up with the growing number of website innovations. But to avoid being too unwieldy, the ROR system tries to re-use existing data structures. It boasts of being very streamlined, a strength that makes it one of the more efficient ways of indexing a site.

Usually the ROR feed is located in the directory, and is named by default ror.xml. It is possible to rename the file, and the search engines will still find it. The only thing it needs to have is a <link> tag in your main page (between the <head> and </head> tags). Another alternative is to create a smaller ror.xml file which will direct the search engines to the ROR feed. You can create this file in the ROR sitemap generator.

Best SEO Firm: Your Guide To Online Success

These days, everyone seems to have an opinion or the other in the SEO field. Well, it will not serve any of your purpose if you keep on listening to everybody and implementing everything that you come across. If you are very serious about your online business venture, your best bet would be to hire the services of the best SEO firm in your city to do the work for you. No one needs to be told that SEO means search engine optimization, but what they need to be told is what are the proper methods of doing SEO.

Basically, SEO is nothing but publicity methods of a site on the web. Publicity rules and you must make sure that you have the best advertising methods in place for announcing your presence on the web. Competition is immense and you have to risen yourself in this competition to be successful in online business. Search engine marketing is one of the fastest growing industries. To be successful on the web, it is important to do search engine optimization.

For doing successful online business, it is important that your site must be available and accessible to all online visitors at all times of the day. If visitors come to visit your site and sees that your site is not functioning properly, then he will not come back again to the site. The net is a very good source for you to learn about the basics of SEO. However if you want to make use of SEO methods for popularizing your site, hiring SEO services from the best SEO firm is the perfect as well as the safest bet for you.

Sure you will let the best SEO firm handle the job for you, but it pays in the long run if you have a proper knowledge about this. The first and foremost thing that you should do is find out and determine who the target audience of your product is. It would be rather stupid on your part if you are targeting the wrong audience for advertising your product. All your money, time and other resources will simply go waste without yielding any visible results. Your business will just go to a downwards spiral. So take a hold of your online business before it is too late to amend the damage.

Work towards getting targeted traffic to your site. On any given day, your site can have thousands of visitors, but what purpose will this serve if their visit is not monitorized. Making commanding landing pages on your site is a great way of going about attracting the right kind of visitors to your site. Visitors on clicking the link of your site must be immediately transferred to the page that they want to see. This will ensure that visitors do not face any difficulty in finding out what they are looking for.

Hiring the services of the best SEO firm in your city is an excellent source for you to do successful online business. SEO firms are experienced and know what they need to do to make your site successful on the web. There are many aspects that need to be dealt with and taken care of popularizing for your site on the web. Just make sure that you find out the best SEO firm to do the work for your site.

A Guide to successful pay per click marketing

Pay per click, as the term itself suggests, is a form of advertising that makes use of keywords for popularizing your business on the web. To make a success of your pay per click marketing you need to find the keywords that will best describe about your business. Pay per click marketing is used these days on a large scale, as this is the best way to reach out to online visitors. A study found out that more than seventy five percent of online visitors could be reached through pay per click marketing.

Yes, pay per click marketing is the best source to attract the attention of online visitors, but you must also realize that you need to know all you can before you actually start the process for your business. Nothing can be more frustrating then being caught in a situation where you are not aware of what you are doing and what is happening to your business. So make sure that you know in detail all the nitty gritty about pay per click marketing before using pay per click marketing for your business.

Finding out and identifying the proper keywords is the first task for undertaking pay per click marketing. What you need to do is find out what words will be used by online visitors for searching information or the products that are being sold through your business. There are various tools that can be used for finding out the correct and appropriate keywords for any particular business. Overture, word tracker and digital point are some of the tools that are capable of finding out appropriate keyword for any site in the web.

Sit and plan out carefully what amount of money you are willing to spend on your pay per click marketing campaign. For pay per click marketing, you will have to bid a certain sum of money on keywords that describe your business. Those particular keywords will be used for advertising your goods in major search engines. Whenever a visitor clicks on your site a pre determined amount will be reduced from your bid amount. It is inevitable that you will get many visitors who will click on your site just because your site happens to be listed at the top of sponsored finds in search engines. This cannot be avoided.

There is very little time to grab the attention of visitors. What you can do to grab visitor attention is to making very compelling landing pages. It is very possible that people will not buy goods from you for the first time they visit, but design the page in such a way that at least the visitor leaves behind his email address so that you can contact them in future and tell them about your products. Your landing page must appeal emotionally to the visitor. If you manage to gather the email address you can create a strong database and send out emails through auto responder.

Competition is something that is inevitable and you cannot avoid this in any field. So any marketing strategy including your pay per click marketing strategy must be made and implemented in such a way that you always stay miles ahead of them. Being successful in business is all about beating the competition and no matter how tough the competition, you will have to beat this at all cost.

AdWords Tips: All About Keywords

As you probably know, Google AdWords is a pay-per-click marketing system, which is a great way to get traffic to your site. But if you don't know the ins and outs, it can end up costing you a lot of money and not making you any.

So, what's the key to success with AdWords? Well, I wish I could tell you there were one or two simple tricks, but the fact is, the best way to ensure success with AdWords is to be familiar with every aspect of the system. This will likely take weeks or months of research, plus a few bucks spent testing out a real AdWords account. However, you can greatly increase your chances by following this bit of advice: don't skimp on the keyword research!

Maybe you had it in your head that you could go through your site, grab 20 or 30 words or phrases, load them into an ad group, and you'd be watching the traffic and sales pour in. This is simply not the case. Keyword research should be the most time-consuming part of setting up any campaign; not only that, but you should be doing it all the time. That's right - never stop building your keyword list. Okay, now let me explain a few things:

First, you need to understand how Google uses your keywords to show your ads. You place a bid that determines your maximum cost per click (CPC) for each keyword. This can be different for every single keyword, if you wish. This bid does not represent the amount you'll pay for each click (like on Overture); this is just the maximum you'll ever pay for any single click. For example, if you have a max CPC of $0.50 set for a keyword, you'll only have to pay the full amount if someone else bids $0.49. If that person decides to lower his bid to $0.30, you'll only pay $0.31. This is because Google's bid discounter only charges you one cent more than the next highest bidder, no matter what your max CPC is. Theoretically, then, you could bid $10 or even $100 and still only pay $0.31 for a click.

But that's not all! As you start getting impressions (i.e., your ad shows up in the search results) and clicks, you'll have a click-through rate (CTR). This represents the number of clicks you receive per 100 impressions. Here's the really beautiful thing about AdWords: the higher your CTR, the lower your click cost. Because Google values relevance, you'll receive a bonus for having a relevant ad, and CTR is the primary indicator of how relevant your ad is. So, let's say you're competing with someone for ad position No. 3 on the search results page for a particular keyword. Your max bid is $0.50 and his is $1. He should be way above you, right? Not necessarily. Suppose you have a CTR of 5%, and his is only 1%. Google factors in CTR when calculating ad positions, so you end up with this: max CPC × CTR = (what we'll call) ranking factor. In this case, your ranking factor is 0.025, while your competitor's is only 0.01. Which means your ad shows above his for $0.50, even though he's willing to pay up to $1!

Okay, so now you know the basics of how keywords work in AdWords and how Google charges you for clicks. What's next? Keyword research. The best way to go about this is to use WordTracker. I won't get really specific about how WordTracker works, because they've got a ton of information right there on the site - just go do some reading there when you finish this article. Basically, though, WordTracker will help you find the best keywords to use in your AdWords campaign. You type in any word, and you'll get up to 300 related terms, which you can then click on to find a few hundred variations of that term. The terms you'll get are all terms from WordTracker's search query database, which uses metacrawlers to compile information (again, they explain it on their site if you're really interested). So you know that all the words you find there are real terms that people are actually searching for. Even better, you get a prediction of how many searches to expect per day for any keyword, how many times it shows up in their database, and a KEI value to determine your best words (KEI stands for Keyword Effectiveness Index, which you can also read about on the site). You can get a free trial, or you can sign up for a single day to test it out with all the features included (a day's membership is just a few bucks).

There are some free keyword research tools you can use, but I recommend these only for absolute newcomers who have no budget to start out with. Overture's Keyword Inventory is a good, free resource, but there's a catch: it shows results only for searches done through www.yahoo.com. If you're marketing with Google AdWords, you should know that Google accounts for at least twice as many searches as Yahoo!, in some cases three or four times as many. (Though reports vary, Google usually receives credit for about 50-60% of all searches, while Yahoo! gets about 20-30% - but this is based on all searches, and results for individual searches may vary widely.) You may find other "free" tools or downloadable programs that claim to help you with keyword research, but I say don't bother with them. You get what you pay for. Most of them just pull their results directly from other free online tools, and they don't offer anything in the way of features unless you buy the "full version." If you're out to get one for free, just use Overture. (Google's own traffic estimator is decent, but it doesn't give you an exact count for searches within a given period; you just get status bars, which are hard to interpret. Google's bid and position estimates are also usually way off.)

But third-party tools, even if they're very good, won't do your keyword research for you. You'll have to pick through your web site (or your affiliate's sales letter) for words and phrases that you can use. Then, using those words, see if you can think of similar words or concepts that people might be searching for. There's no real trick to this; you've just got to do a lot of brainstorming. Once you've got a good core list, take that over to WordTracker to beef it up. (Hint: If you see any words that don't directly relate to your product, service, or niche, add them as negative matches.)

Now you should have a lean but healthy keyword list. This is your first step to beating out your competition on Google AdWords.

Link building for effective search engine optimization

When you begin the task of acquiring quality and relevant backlinks to your website there are many factors that can increase or decrease your search engine rankings. This article outlines the difference between good and bad backlinks.

A quality backlink pointing to your site should be in the same category and relevant in content to your website. The page where your link is located should be indexed by Google and the page should also have a Google page rank. The webpage where your link is located should also contain no more than 30 other out-going links to other websites. Link pages with more than 30 out-going links are less relevant to the search engines. Having your link posted on this type of webpage can affect your search engine rankings in a negative way. Other excellent techniques of acquiring backlinks are directory submissions, posting articles, blogs and forums.

For directory submissions select the proper directory category and take a look at how many other websites are contained in the category where your link would be posted, if you can manage to get on the first or second page of the listings, this is a quality backlink. Also look at the Google page rank of the landing page for your link. If the page has a Google page rank this is also a quality backlink.

Stay within your category, relevant content is very important to the search engines. Write an article preferably relevant in content to your website and submit the article to high quality article directories. Blogs are an excellent way to get quality one-way backlinks, Blog sites also receive tons of traffic, which in turn give your site more exposure. Posting your link on forum pages is also an efficient method of aquiring backlinks instantly.

Backlinks to avoid would be a zero page ranked webpage, especially if the home page has a zero page rank. Links posted within framed webpages which will also steal your traffic. Especially avoid link farms, webpages which contain more than 100 unrelated outgoing links, This type of link page is frowned upon by many major search engines. Avoid Webpages with mirror sites containing the exact same content with a different URL, also pages that utilize redirects and URL cloaking. Never post your link on a webpage that contains a "no follow" or "no index" robots meta tag within the source code. Dynamic websites with question marks in the URL should be avoided because they are not always indexed by the search engines.

Avoid posting your link on a page that opens very slow or contains mostly ads and flash banners. Try not to aquire or purchase great numbers of backlinks in a short period of time, backlinks should be accumulated gradually. Also avoid webpages and directories that list their results in alphabetical order, as their database increases your link could be moved to a less relevant page with less pagerank. Quality backlinks are one of the most important factors involved in the process of acheiving high search engine ranking.

Meta tag optimization results in high search engine ranking

I was compelled to publish this article after noticing several SEO specialists writing in reference to meta tags being dead or obsolite. Meta tags are not dead. I will be the first to say, meta tags are utilized by all major search engines and are very much in use and extremely important to search engine ranking. If you need proof of how important meta tags are, try removing your meta tags and watch what happens to your search engine positioning. Your site will plummet to the depths of the unvisited web. Meta tags are frequently an overlooked factor which can improve the ranking of most any website.

This is an example of how vital meta tags are to your webpage and to your search engine ranking. Our website ranks #6 and #7 consistantly on MSN for the keyword submit site. To test the dead meta tag theory, our source code editor changed one word in the meta description tag and we dropped to #15 in the search results. Our rankings on Google and several other search engines suffered even more so. Needless to say we made changes accordingly. All major search engines definitely utilize meta tags for a description of the webpage and for indexing within the search results.

The title tag is one of the most important on page factors to consider. This is because search engine spiders read this tag first and place a high level of importance on the keywords found there. The title tag is also used for the title of your listing in the search results. The contents of your title tag will also appear in the top left corner of the browser bar. Correct title tag optimization is essiential and will result in a dramatic increase in your search engine ranking. The title tag should contain at least one or more keywords to be of any relevance to the webpage.

Search engine spiders read the description meta tag next. This tag is often used as a website description in the search results. The description tag should also contain a few keywords. The keyword meta tag is also vital to search engine ranking giving search engine spiders a sample of relevant text and content within a webpage. Other meta tags include robots, resource, author, copyright etc. These tags are not as important as the title, description and keyword tag, however they should be included if possible. To acheive high search engine ranking optimize your meta data. Proper onpage optimization will greatly improve your search engine placement.

Internet Traffic and SEO Techniques

You might be wandering the reasons your web site is not getting much internet traffic. After all your web site took lots of financial and human resources, but unfortunately like so many web sites, it is quite unknown and as a result it does not get enough internet traffic to make it financially viable.

Did you know that about 80 percent of all web site traffic originates from search engines? Yes, it is true! Listing near the top page of search engines and obtaining the attention of your target audience should be a main priority for any web site internet promotion.

And the good news about this is that improving a web site position in search engine pages may be done for free. How? Using search engine optimization (SEO) techniques.

There are many ways to promote a web site. Some promotions are paid and some are free. Among the free ones, the search engine optimization techniques enable web sites to become search engine friendly. In other words, it makes website pages to accept the search engine crawler in a friendly way. These techniques will be some of the steps one will have to use to obtain a better position in search engine's pages, when searching for specific keywords, related to services or products offered by a web site.

Search engine optimization steps for a web page:

Title:

The html Title tag is a very important element and must include the most important keywords or phrases, which best represent the products or services offered by the web page. It should not contain more than 60 characters.

Keywords:

The html meta Keyword tag should have all the keyword phrases which best represents the products or services offered by the web page. Avoid repeating keywords and bad use of capital letters. It should not contain more than 250 characters.

Description:

The html meta Description tag is a description of the web page, which will be displayed by the search engine. Make sure it contains keywords phrases. Avoid repeating keywords and bad use of capital letters. It should not contain more than 200 characters.

Keywords in Headings:

Keywords in Headings tags (h1) will be interpreted by search engines as being an important keyword relevant to the web page, and it should be looked for and indexed by the search engines.

Web page text:

It is a good practice to include informative text one every page, using natural language and appropriate keywords. It should contain more than 200 words. Informative text should be placed in the html Body section of the web page.

Keywords in Alt Tags:

Every html picture "img" tag should contain an ALT tag with an appropriate description. Keywords should always be used when appropriate.

Keywords in Anchor Tags:

Every html hypertext link "a href " should contain a TITLE tag with an appropriate description. Keywords should always be used when appropriate.

Robots.txt file:

Make sure there is a robots.txt file in you web site directory. This is a text file created by the webmaster, which will guide the search engine´s crawler when indexing a web site.

There are some cases in which one might not want to have some web pages indexed. This way thru the use of robots.txt, one will have control over which pages will be indexed and made available to the search engines.

User-agent: *
Disallow: /tmp/
Disallow: /data/

HTML code validation:

Search engine's crawlers become more efficient when indexing web pages with no html errors. Beware that some html errors can make search engine crawlers to give up indexing web pages. So it is recommended for those web pages to be indexed, there should be no html errors.

Links:

Links are very important to search engines. The quality of links and whether it is reciprocal or not, are important factors in evaluating the importance of a web page. Links from web sites with higher page ranks are a plus.

Registering with Directories and Search Engines:

It is very important the registration of a website with directories and search engine web sites. It is a way of telling the world that your web site exists. Avoid using automatic search engine/directory registration.

Search engine optimization has become a very important set of procedures which helps web sites to become more relevant to search engines. To obtain an increase in internet traffic will take some time. It probably will take some kind of additional promotion too. But anybody in need of higher internet traffic, free search engine optimization might be considered his first option.

The-websol.blogspot.com
IT Consultant

This article is under GNU FDL license and can be distributed without any previous authorization from the author. However the author´s name and all the URL´s (links) mentioned in the article and biography must be kept.

Ultimate SEO Plan for Internet Marketers

How to optimize your site
I don't like doing seo, but its very much needed. Search engine optimization for your website should be one of a webmaster's main goals. Getting traffic from the search engines is not only free but is also constant (depending on what keywords that you are targeting) traffic. Below is a plan that web masters should follow when they decide that they will start optimizing their websites, you should include a combination of onsite and offsite search engine optimization.

Step one: What keywords your going to optimize for
Think of what keywords that you want to target. If you target the wrong keywords then you may never see any results for them, just some common sense. And if you target overly competive keywords then it may take too much time to see results but once you do it will be well worth it. I would recommend targeting in the middle when selecting keywords to optimize your site for when you're starting out.

Just a quick tip when selecting keywords, i usually use the plural version for keywords or keyword phrases because the plural version includes the single one. For example if you have a keyword "shoe" try making it "shoes" because the keyword "shoes" include the keyword "shoe" but its not the same in reverse.

Step two: Start onsite optimization
This is one layer of search engine optimization and this process includes manipulating the source code of your website with keywords. The places to put keywords in your website includes the title tags, meta tags, within the text of your website, and within links (anchor text).

Title tags: This is the most important part to place keywords in your website and surprisingly a lot of web masters just leave this area blank. Search engine bots show the most prominence (importance) to keywords within the title tag which is why its critical to include keywords here.

Place keywords here

Text of document

Meta tags: Place keywords here but be careful not to place too many here or else you will be viewed as spamming the search engines "keyword stuffing." These use to be an easy way to score top rankings in the search engines but the search engines have evolved overtime and this is no longer possible to score high rankings with stuffing the meta tags. You will need a proper combination of onsite and off site optimization which i will explain later. Meta tags goes between the head tags in your source code.

Description Meta:
This should be a description of your website and always put important keywords in the beginning of the sentence if applicable."

Meta Keywords:
Some quick tips. Try to use the plural form of your keywords here and to also see if there are common misspellings for popular keywords and lace them here. DO NOT repeat keywords.

Heading tags:
Heading Size 1
Make sure to place your keywords here because this helps tells search engines related content on your website.

Keywords in the anchor text:
This is important, whenever you are linking within your website make sure to place keywords in the links, search engine algorithms like this. For example, if your selling a weight loss product instead of having a link that simply says "click here" have the anchor text say "click here to get the ultimate guide to weight loss." Anchor text code=Keywords go here

Alt tag
If you have a lot of graphics on your site there are a couple of things you want to do. First, you want to make it small as possible without losing none of the quality if possible. Websites that are bombarded with graphics usually take some time to load which can cause visitors to get impatient and leave so this is important to keep in mind. Also, make sure to place keywords in the image alt tags:

Make sure to actually describe the image, just don't use this as an extra means to stuff keywords, and use the keywords here that you have in your title and meta tags. Make sure to spell correctly (unlike what I'm doing) when your working on the on site optimization for your website. NEVER EVER copy and paste text from word into your html text editor, that can cause all types of complications. Write your keywords up in word and the copy and paste your text into a text editor like notepad or wordpad and then paste it into your html editor.

Offsite optimization
Offsite optimization has nothing to do with manipulating the source code of your website and relies heavily on links which brings me to my first tip with optimization, and that is to write articles. The funny thing is by getting links to your site is also a quick way to get indexed in the search engines.

Writing articles:
I like writing articles because the Internet was made for information and when someone is searching for something online they are most likely looking for information that they are searching for, i will assume that you did a good amount of searching today or browsing if your reading this right now. Okay, write and submit articles to website directories. I have tested and founded that a 3% keyword density is usually perfect when writing articles. Always place keywords within the anchor text in the links of your signature.

Classic blog and ping:
Search engines love blogs, and these are an easy way to get backlinks to your sites. Just open up a free blog at blogger and make a post with a link back to your site. You can also try deep linking by linking to other content parts of your site as well in your blog.

Blog comment:
Find the top blogs in your niche and leave a comment, but no spamming... thats just tasteless.

MSN, Google, and Yahoo Homepage:
Make and customize your own personal webpage for each of these search engines and post your articles here with a link back to your website. They also have rss so that you can syndicate your content as well.
Google: pages.google.com
Yahoo! my.yahoo.com/
MSN: my.msn.com

Press release:
Write and syndicate press release, this is a great way to get backlinks as well as also get some media attention about your website.

Extensive list (Link bait)
Take the time to make an extensive list of links to useful resources, this is great ways to make your website ready to get eaten up with links.

Build a 101 list:
These are almost next to impossible to not get linked to and often get dugged often in digg. I wrote an article in a couple of hours titled 101 muscular ways to get more traffic to you website and blogs and this have given me enormous amounts of backlinks and a good amount of traffic from the search engines, blogs it was reposted on, and forums as well.You can also make a separate page on your website for directories. These are great way to link to useful information, but its also a great way to link to pages within your site (if its useful) a process called deep linking.

Sitemap:
Sitemaps are important because not only does it help make your website easier to navigate for a first time user, it also helps spider your site which will help your content get indexed in the search engines. There is no secret, if the pages are not indexed in the search engines then that means they cannot draw any traffic from them. So, this is where sitemaps come in. Sitemaps are written in xml, a language i don't like but a language the search engines love (same languages that blogs are written in). Once you have your sitempap which has to be in .xml format before you submit to Google go here:
www.google.com/webmasters/sitemaps/
Here are some xml sitemap creators:
http://www.xml-sitemaps.com/

Yahoo sitemap
To submit go here:
http://siteexplorer.search.yahoo.com/

MSN sitemap
To my current knowledege, MSN doesn't currently have a particular place to submit sitemaps to, but from my understanding if you submit your sitemap to Google, then MSN will pick it up because it can understand that protocol. Go here for more information if your curious: http://sitemaps.org.
This should work for Yahoo! As well, so thats why its important to always submit your sitemmaps to Google. Also, here is another trick that you can do. You can always ping the search engines so that you will tell them that "hey i updated my content come and visit and spider my website you." Here is the code: http://api.moreover.com/ping?u=http://www.YourSiteMapURL

There you have it, a nice summary of what you need to do in order to start an effective search engine optimization plan so quick reading, print this out, and get started working, all the best.

Search Engine Marketing Optimization Products Reviewed

Most books and software ever sold online have-in one form or another-something to do with Search Engine Optimization. Why is this such a sought after service? Because... getting a good spot on major search engines can be the difference between $0 in profit per day versus $500 to $150,000 in profits per day (depending on the product you are promoting). Now there are many books and programs out there... and trust me, I've tried nearly all of them. Here are my personal recommendations:

1 - The SEO Elite Software is by far the best of the best in software out there. It is a bit pricey to start off with, but it will literally save you thousands of dollars in promotions. The advantage you have is that you can create instant back-links to your site whenever you choose to, and on more sites then you could ever dream of. To have access to tools with a 1/4 of these abilities you would pay about $239 a year somewhere else. In short... you get more than you pay for. I'd rate it 10/10

2 - Search Engine Optimization is another great, great tool. The price is a fraction of what you would pay on the previous software, but you are also more limited as to what you can or cannot do with this system. Still a super program, but remember: You Get What You Pay For.

3 - Links Master is a program different from the previous two in the sense that you get someone else to blast your text ads out onto hundreds of sites. Problem? You have limited control over the kind of sites and the amount of sites linking to your site. Again... a great service, but it does tend to go hard on the wallet of those starting out.

Believe it or not-there is no secret to getting your site listed number 1 on major search engines. You read that right! Search Engine Marketing is always spoken of as though it is hard to do. And gaining a number 1 spot on Google, well, that is just plain impossible. If done right, YOU can prove all those assumptions wrong.

Using software number 1 it is easy and fast as lightning to get top ranking on major search engines and, as previously stated, it takes very little effort on your part. Go to the site, read the testimonials-and if you are serious about getting that number 1 spot... I trust you will purchase the software. The SEO software is to the online marketer today as a machine gun would have been to a warrior in medieval times: It literally blows all Search Engine Marketing competitors to pieces!

Search engines can be an effective method of driving highly targeted visitors to a web site. Our search engine marketing page provides access to the collective wisdom of all the top search engine marketing experts with regularly updated articles, links to resources, and announcements of new tools and services available to the search engine marketing industry.

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