New Google Algorithm Changes

 Most online entrepreneurs know by now that content is king and this phrase just became more important than ever. Google has always stressed the importance of quality original content and while many webmasters followed these guidelines, some still decided to take the easy way out and risk the odds.

Google has been under a lot of public pressure lately to deal with the endless spam and large-sized, low quality websites that seem to still be getting top spots in the search result ranks. They have finally just released another algorithm change to help combat spam websites, content scrapers and websites that in general republish previously published content.

People have been getting these top rankings by using techniques such as:

• Commenting on blog posts with do follow links back to a website with specific keywords
• Putting links in forum profile pages
• Spamming an commenting pages with links

The point to this update is to help ensure the original publishers of content show up above the copied sources. While only 2% of queries changed in some way with this update, it is a significant step in combating spam. Now more than ever, it is vitally important that websites create and publish quality content that is totally original and related to their business.
Google is continuing to change their approach to managing this form of blackhat SEO spam that web marketers are using to rank new websites.

So, if you have not made a new years SEO resolution yet, you should consider making your resolution to start publishing great content and recommend to all your clients that they also should be adding original content on a regular basis. This is to ensure that your website will not be penalised and demoted by the google team.

Content has always been king and it will continue to reign supreme for the foreseeable future. Invest in good content and you will help secure your rankings for the future.