Is Deep Linking One of The Essential SEO Tools?

Deep linking over the World Wide Web is the practice of making a hyperlink that point to a certain page or image of a website. These are usually the website’s home page or main pages. Most of the pages on your website are limited to placeholders due to lack of external links. If you have made your internal links SEO friendly, its time to focus on quality deep links.

Your website’s home page is typically the strongest web page but it is also the page with highest number of exit rates and bounces. This is because it has the highest concentrations of internal as well as external links as viewed by search engines. Therefore deep linking can be regarded as one of the effective SEO tools.

The sheer link weight of a page allows ranking ambient keywords from its supporting web pages to capture ranking on its own merit. Deep linking has a cumulative effect on your website search engine rankings. It increases your overall authority and also for your keywords. Most of the search engines look for natural links. If it is built by bloggers or webmaster then they might appear to be natural but some links pointing to the inner pages is important and is one of the religiously followed SEO tips.

Most of the time, bloggers have to think about titles they make for every blog post. By doing a keyword research they find long tail keywords that can help to target their blog post and then build backlinks for that page with anchor text for each keyword. This really works because with each post you have opened up the possibility of first page ranking. So in way deep linking matters!