As a business owner you have watched other businesses establish themselves online and heard numerous success stories of how they have increased sales substantially with the addition of their Website and search engine optimization techniques.
Bill Gates said "by the end of 2002, there will be only be two kinds of businesses: those with an Internet presence and those with no business at all."
Gates might have been overstating the case but there is no doubt at all, that an effectively marketed Website,and this is the key – effectively marketed – is the most powerful tool you can use for any business to succeed in today's incredibly competitive market.
Is your Website performing and bringing you more business?
If not, why not?
After all, isn't that the reason you purchased a Website as you were led to believe it would definitely improve your customer base and increase sales.
So, what's gone wrong?
It's very simple - the one and only reason your Website is not performing is because it is not being marketed properly.
As Gates indicates in his statement above, the Internet is the most amazing prospecting tool for your business today, if used properly. It has truly revolutionized the term "business networking" and is the means to transform your business in a very short time.
This might sound a little dramatic but it is so important for the ongoing, future success of your business to understand that marketing your business online is not about technology – it's about people.
While the Internet is an inter-related network of computers, it is the way that you inter-act with people that is important. It is about reaching new customers by establishing relationships with them, gaining trust and building integrity – this is what equates to sales, repeat business and the most powerful of them all – word of mouth advertising.
Why? Because you have created and helped to accelerate the know you, like you, trust you aspect all business owners have to achieve if you want your business to be around for a long time.
Your Website is the best communication tool you have to get the information about your products or services out to your existing and potential customers, hundreds of thousands or even millions of them.
As soon as you understand the basic principles of successful online marketing and apply this knowledge in a positive way, you will be positioned strategically, to increase your profits quickly and substantially.
Prospecting for potential customers to find your Website in search engine results is the key.
Think about this – 80 percent of traffic comes via search engines. There are right now more than 4 billion Web pages and Internet traffic doubles every 100 days.
Does this give you some idea of the power of online marketing?
No comments:
Post a Comment