Social media, linkbaiting, link building, blogging and building an audience are hugely time consuming tasks that require a lot of skill, some great ideas and most importantly a long term vision.
Intelligent online publishers have been creating Link Building Machines for years but others try to rely on short term fixes. The short term fix (as you might have guessed) isn’t a good long term business strategy.
Put simply a Link Building Machine is a site that attracts thousands of links every month and hundreds of links to each one of their recent stories or blog posts without any direct marketing being carried out to create those links.
The BBC is a Link Building Machine, so is Wikipedia, so is Engadget, so is the New York Times. They are all sites that have the following key components making up their Machine.
* A large number of fans who love to read their content
* A fan base that likes sharing content across social networks
* Fans & readers who publish content on blogs & other websites – the linkerati
* Good search engine rankings
Any website that has these elements is a Link Building Machine. Take a site like Wikipedia for example, it doesn’t have any RSS subscribers but Wikipedia ranks highly for so many informational queries that the articles are used as citations and reference links thousands of times every single day.
A site like the BBC can release a news story and find it being shared across thousands of blogs and social networks without the BBC having to do any marketing whatsoever.
One of my favorite examples of a Link Building Machine is a site that has thousands of well optimised images attracting millions of visitors from Google Images every single year. This site cleverly uses this script (this one is good too) to build thousands of new links every month with zero effort.
No comments:
Post a Comment