Link Building India : Search engine marketing(SEM)

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. The industry peak body Search Engine Marketing Professional Organization (SEMPO) founded by Barbara Coll in 2003, includes search engine optimization (SEO) within its reporting, and SEO is also included in the industry definitions of SEM by Forrester Research, eMarketer, Search Engine Watch, and industry expert Danny Sullivan. The New York Times defines SEM as 'the practice of buying paid search listings'.

Market structure

In 2006, North American advertisers spent US$9.4 billion on search engine marketing, a 62% increase over the prior year and a 750% increase over the 2002 year. The largest SEM vendors are Google AdWords, Yahoo! Search Marketing and Microsoft adCenter. As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing.Because of the complex technology, a secondary "search marketing agency" market has evolved. Many marketers have difficulty understanding search engine marketing and they rely on third party agencies to manage their search marketing.

As the number of sites on the Web increased in the mid-to-late 90s, search engines started appearing to help people find information quickly. Search engines developed business models to finance their services, such as pay per click programs offered in 1996 and then Goto.com in 1998. Goto.com later changed its name to Overture in 2001, and was purchased by Yahoo! in 2003, and now offers paid search opportunities for advertisers through Yahoo! Search Marketing. Google also began to offer advertisements on search results pages in 2000 through the Google AdWords program. By 2007, pay-per-click programs proved to be primary money-makers for search engines.

Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged. The term "Search Engine Marketing" was proposed by Danny Sullivan in 2001 to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals.

History

Some of the latest theoretical advances include Search Engine Marketing Management(SEMM). SEMM relates to activities including SEO but focuses on return on investment (ROI) management instead of relevant traffic building (as is the case of mainstream SEO). SEMM also integrates organic SEO and PayPerClick SEO. For example some of the attention is placed on the web page layout design and how content and information is displayed to the website visitor.

Link Building India : Creating your machine

Publishing one off linkbait articles is great for traffic and links but it isn’t a particularly effective long term strategy – unless carried out as part of the Link Building Machine development process.

Publish one linkbait article and it might get thousands of readers and hundreds of links but if you can replicate that success and publish similarly high quality articles every day for 6 months you might just end up creating a Link Building Machine.

Forget about building links to your site today – concentrate on your long term goal of finding thousands of people who love your website enough to tell the world whenever you write a new post.

Link Building India : Creating a Link Building Machine

Social media, linkbaiting, link building, blogging and building an audience are hugely time consuming tasks that require a lot of skill, some great ideas and most importantly a long term vision.

Intelligent online publishers have been creating Link Building Machines for years but others try to rely on short term fixes. The short term fix (as you might have guessed) isn’t a good long term business strategy.

Put simply a Link Building Machine is a site that attracts thousands of links every month and hundreds of links to each one of their recent stories or blog posts without any direct marketing being carried out to create those links.

The BBC is a Link Building Machine, so is Wikipedia, so is Engadget, so is the New York Times. They are all sites that have the following key components making up their Machine.

* A large number of fans who love to read their content
* A fan base that likes sharing content across social networks
* Fans & readers who publish content on blogs & other websites – the linkerati
* Good search engine rankings

Any website that has these elements is a Link Building Machine. Take a site like Wikipedia for example, it doesn’t have any RSS subscribers but Wikipedia ranks highly for so many informational queries that the articles are used as citations and reference links thousands of times every single day.

A site like the BBC can release a news story and find it being shared across thousands of blogs and social networks without the BBC having to do any marketing whatsoever.

One of my favorite examples of a Link Building Machine is a site that has thousands of well optimised images attracting millions of visitors from Google Images every single year. This site cleverly uses this script (this one is good too) to build thousands of new links every month with zero effort.

Link Building India : Search engine optimization (SEO)

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

Link Building India : Need SEO Toolbar For Your SIte

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Link Building India : Free Download

Downloads

1. Google Chrome

2. Opera

3. Mozilla Firefox

4. Yahoo! Messenger

5. MSN Messenger

6. Trillian

7. AIM

8. Skype

9. Ad-Aware

10. Mozilla Thunderbird

11. Nero

12. Google Earth

13. Picasa

14. Winamp

15. iTunes

16. RealPlayer

17. uTorrent

18. LimeWire Basic

19. eMule

20. BitComet

21. WinRAR

22. WinZip

23. FrostWire

24. Shareaza

25. CCleaner

26. Recuva

27. Tweak UI

28. CuteFTP Home

29. FlashGet

30. DAEMON Tools

Link Building India : Free Online Directory submission

www.dmoz.org
www.haasland.com
www.e-powerbusiness.com
www.jambezi.com
www.theseedsofinnovation.com
www.narineland.com
www.necircle.com
www.island-ciovo.com
www.net-java.com
www.prolificpi.com
www.tsklar.com
www.tekmarkusa.com
www.urlweblist.com
www.generalwebdirectory.info
www.indexwebdirectory.com
www.wwwdir.info
www.homeweblist.info
www.directoryfreelink.com
www.directoryfreelink.com
www.inlinkdirectory.com
www.worldurllink.com
www.netdirectorylink.com
www.worldneturl.com
www.indexfreelink.com
www.indexfreelink.com
www.a2adir.info
www.webhotlink.com
www.addurllisting.com
www.south-pacific-project.com
www.studiospimpolo.com
www.taradirect.com
www.thatfotoguy.com
www.thesitesell.com
www.tolerencezero.com
www.njdcisr.com
www.firstdir.info
www.open-site.org
www.ananzi.co.za/Add_site
www.secure.business.com/registration/newlisting.jsp
www.www0.galaxy.com/view/submit.gst?r=0&c=0/
www.gimpsy.com/gimpsy/searcher/suggest.php/
www.indexa.fr/phc/Suggestion
www.katalog.interia.pl/zarejestruj_strone/
www.kellysearch.com/MyKellysearch/EmailLead.aspx/
www.webworldindex.com
www.prolinkdirectory.com
www.directory.datamaniac.com
www.kataloglinkova.com/english_directory
www.link.or.id//www.link.or.id/
www.tx6.org//www.tx6.org/
www.free-top.net//www.free-top.net/
www.activeservers.com/Links/Directory.asp/
www.buildlinksonline.com
www.directory.ezweb-tools.com//www.directory.ezweb-tools.com/
www.directory.inexus.pl
www.directory.jayde.com
www.directory.white.ltd.pl/kat-30.html
www.eweb7.com
www.hotgossip.be
www.josh.nu
www.linkcentre.com
www.links.maxxfusion.com
www.miko67.com/global-directory
www.webcalibration.com
www.world-directory.uv.ro
www.2space.net
www.420d.com
www.addanewlink.biz
www.apexoo.com
www.apnadir.com
www.dotexcel.net.au/resource/index.php/
www.arsmose.com
www.autumntree.info
www.bestdots.info
www.bizzdir.com
www.blackdhalia.com
www.blisswolff.com/directory
www.bluedirectory.org
www.neubreed.com.au/links
www.blogsforsmallbusiness.com/directory
www.boingboing.net/suggest.html
www.cash-for-surveys.com/dir
www.castbylorenz.com
www.choiceww.com/submit.php
www.clickmybrick.com
www.comoestamos.com
www.completeonlinedirectory.com
www.creepweb.com
www.deepmar.org
www.dhundo.com
www.directory4u.net
www.directoryon.info
www.eyesforyouonly.com
www.submitdirectory.net
www.generaldirectory.biz
www.getlistedrightnow.com
www.gooddirectory.net
www.gotowebguide.com
www.green-links.info
www.hotvsnot.com
www.iamlisted.info
www.kingoftheweb.net/directory
www.klik-klik.com/directory/index.php
www.link-city.com
www.megri.com
www.linkexchanges.biz
www.linkexchanges.us
www.linksexchange.us/addsite.htm
www.linkstrade.us
www.littlewebdirectory.com
www.miriblack.com
www.nicedirectory.net
www.ns-directory.com
www.onemilliondirectory.com
www.onemission.com
www.best-websites.com.ar
www.onlyeyesforyou.com
www.outofthebelly.com/babydirectory
www.paranabis.com
www.ploovi.com
www.quickdirectory.biz
www.reciprocallink.org
www.reciprocallinkexchange.info
www.reciprocallinkexchange.us
www.reciprocallinkmanagement.biz/addsite.htm
www.reciprocallinks.us
www.red-links.com
www.relevant-links.com
www.salsagadir.com
www.searchinfo.biz
www.searchitfast.com
www.seodir.org
www.simple-directory.net
www.skaloosh.com
www.somuch.com
www.specialdirectory.net
www.suggestlinks.info
www.tattamangalam.com/free_web_directory/
www.thalesdirectory.com
www.theseoking.com
www.thevividedge.com
www.topsitepromote.com
www.urlchief.com
www.vxbox.com
www.winterfires.info
www.yourfreelink.com/
www.elencositi.info
www.grandir.net
www.kooldir.com/
www.linksweb.net/
www.webfav.net/
www.what-is-it.info/
www.alinkdirectory.com/
www.3dollarauto.com/
www.advertisemysite.net/
www.funender.com/free_link_directory/
www.businessesonly.com/
www.gokodo.com/
www.activedirectory1.info/
www.directory.dejanstankovic.org/
www.dotbook.info/
www.dotdig.info/
www.dothash.info/
www.dotlist.info/
www.dotplot.info/
www.generaldirectory1.com
www.linkbook1.info
www.linkdirectory1.com
www.linkpick.info
www.livedirectory1.info
www.premiumsites.org
www.samsdirectory.com
www.sitebook1.info
www.sitedirectory1.com
www.submitdot.info
www.topdirectory1.com/
www.topdot.org/
www.trafficdot.info/
www.zensearch.com/submit.shtml/
www.codot.net/
www.searchmonster.org/index.php?id=225/
www.urldirectory1.com/
www.webdir1.com/
www.webdirectory1.org/
www.abcsubmission.com/
www.admart.ca/
www.articles4content.com/
www.artmam.net/
www.blue.daffodil.uk.com/directory/
www.broward-county.com/
www.chillycool.com/dig/
www.alldotnet.com/
www.4-every-1.ws/
www.commerce-directory.co.uk/
www.dir.aryawat.com/
www.dir.search-o-rama.com/
www.dir.seo7.net/
www.directory.bizhat.com/
www.directory.cipinet.com/
www.directory.digref.org/
www.directory.ingwar.eu.org/
www.directory.inmeres.com/
www.directory.istoritve.com/
www.directory.leadingsolutions.com/
www.directory.maroctour.com/
www.directory.mydignet.com/
www.directory.nawigator.biz/
www.directory.ohcnetwork.com/
www.directory.planetonline.com/
www.directory.portalit.net/
www.directory.psychlinks.ca/
www.directory.r-tt.com/
www.directory.seohyd.com/
www.directory.seo-supreme.com/
www.directory.sootle.com/
www.directory.ticketretriever.com/
www.directory.tm4b.com/
www.directory.uquick.com/
www.directory.xperts.ro/
www.directory123.info/main_index.html/
www.directorybuddy.com/
www.dreamz.mylinea.com/
www.dwebcity.com/Directory/index.php/
www.ecommerce-directory.org/
www.english.hispanoempresa.com/
www.fabaroo.com/
www.fabarooni.com/
www.fastpaths.com/
www.finder.geoportals.com/
www.freehdir.mylinea.com/
www.freewebdirectory.org/
www.gnecomputing.com/directory/searchengines.html/
www.health.geoportals.com/
www.topsofweb.com/
www.addyoursitefreesubmit.com/
www.sponspot.com/
www.theseolinks.com/
www.webfriendlydir.com/
www.seofreelinks.com/
www.seo-friendly-directory.com/
www.seodirectoryworld.com/
www.directory.ez-article-search.com/
www.bestdirectorysites.com/
www.seo-friend.com/
www.top92.net/submit.php/
www.generaldirectory.org/submit.php/
www.permanentlistings.com/submit.php/
www.pegasusdirectory.com/submit.php/
www.illumirate.com/
www.links4se.com/submit.php/
www.infinitywebdirectory.com/submit.php/
www.cliky.com/submit.php/
www.links-to-us.com/submit.php/
www.stiffupperlist.co.uk/
www.freeadvertisingdirectory.com/
www.livelydirectory.com/submit.php/
www.ratedhigh.com/
www.aaawebdirectory.com/submit.php/
www.lambslinks.com/submit.php/
www.lavaseek.com/submit.php/
www.grandeforum.com/submit.php/
www.junglefinder.com/url-suggest.html/
www.iextreme.info/submit.php/
www.iwebdirectory.net/submit.php/
www.perfectdir.info/submit.php/
www.yellownumber.com/submit.php/
www.urlcube.com/submit.php/
www.jupt.com/submit.php/
www.zenindex.com/submit.php/
www.chaikiok.com/submit.php/
www.fat64.net/submit.php/
www.freelinksdirectory.net/submit.php/
www.getmorebacklinks.com/submit.php/
www.getprbacklinks.com/submit.php/
www.guideanddirectory.net/submit.php/
www.heal3.com/submit.php/
www.ishopz.info/submit.php/
www.inwebdirectory.com/submit.php/
www.internetweblist.info/submit.php/
www.livedir.info/submit.php/
www.link69.org/submit.php/
www.listsinfo.com/submit.php/
www.mplook.co.uk/submit.php/
www.mvzr.com/submit.php/
www.mybillionlinks.com//
www.mydirectorylist.com/submit.php/
www.n1directory.com/submit.php/
www.nuclearland.com/submit.php/
www.placeyourlinks.com/submit.php/
www.redwebdirectory.info/submit.php/
www.submitlink.info/submit.php/
www.tfwd.org/submit.php/
www.topwebdirectory.net/submit.php/
www.triplewdirectory.com/submit.php/
www.turkeydir.org/submit.php/
www.twmd.net/submit.php/
www.urlmoz.com/submit.php/
www.submitweblinks.com/submit.php/
www.urlister.com/submit.php/
www.worddirectory.net/submit.php/
www.xanersoft.com/dir/
www.xpseo.com/submit.php/
www.business-directory-northeast.co.uk/
www.maz.in/submit.php/
www.textonlyweb.com/submit.php/
www.tosep.org/submit.php/
www.emfix.com/
www.toprss.net/submit.php/
www.hitalyzer.com/submit.php/
www.linkery.com/
www.friendlyweb.info/submit.php/
www.freesubmitdirectory.info/submit.php/
www.freelistingdirectory.info/submit.php/
www.worldindexsite.com/submit.php/
www.fashiononlinedirectory.com//
www.zilladirectory.com/
www.fartnfly.com/
www.dirworld.org/
www.burtonian.com/
www.directorywire.com/
www.abcz.org//www.ABCZ.org
www.abcdirectory.net/
www.asubmitsite.com/
www.asubmiturl.com/
www.wujekdrut.com/
www.ewebdir.info/
www.clothingwebdirectory.com/
www.dynn.net/my-directory/
www.bidmylink.com/
www.eshopindex.com/
www.2-surf.net/
www.mainsearches.com/
www.directory.inetzeal.com/
www.dirdir.info/
www.directoryforce.com
www.linkdirec.com/
www.linketeria.com/
www.peksman.com/
www.poddys.com/
www.siteinclusion.com/
www.site-list.net/
www.submiturlhere.com/
www.theglasspalace.org/directory/
www.directorydelux.com/
www.cyberbilt.com/
www.abifind.com/
www.care-for-earth.com/
www.dir6.com/
www.directoryhi.com/
www.dmozdir.com/
www.donatesearch.com/

Link Building India : some Google Bots

Here are the eleven most useful ‘bots’ that transform Google Talk into a more useful program:-

1. imfeeds@gmail.com – Add this IM Feeds bot as your Google Talk buddy and you’ll be able to read any blog or website that syndicates content via RSS feeds.
2. friendfeed@bot.im – This secret bot lets you post to FriendFeed from Google Talk. You may submit either hyperlinks or text messages.
3. imified@imified.com – This imified bot turns Google Talk into a real powerhouse.
4. inezhabot@gmail.com – Like IM Feeds, iNezha bot helps you read feeds inside Google Talk but this is slightly more versatile. For instance, you can simply say "digg" and it will show a list of all feeds that match that search term so you don’t have to type (or copy-paste) feed addresses.
5. Translation – This is a free service from Google that helps you translate words from a foreign language into your native language. Just add the relevant bot (e.g. hi2en@bot.talk.google.com for Hindi to English or en2hi@bot.talk.google.com for English to Hindi) as your buddy, send him a message and it will get translated instantly.
6. Use Google Talk with Twitter – Invite twitter@twitter.com to become your friend in Google Talk and verify your account. Now whenever you IM this new friend, the message will automatically publish on your twitter account.
7. Set Task Reminders – If you need to remember something important, Google Talk can send you reminders for that event.
Just add timer to your Twitter friend’s list and then add twitter@twitter.com to your buddy list in Gtalk. Now if you want to get a reminder after 50 minutes, send a direct message to twitter like "d timer 50 pick kids from school" and a reminder will automatically pop up in your Google Talk after 50 minutes.
8. Transliteration – If you want to chat in your mother tongue (like Hindi or Tamil) but feel more comfortable using the English keyboard, Google Transliteration bot will come in handy
For instance, add en2hi.translit@bot.talk.google.com to you friend’s list in GTalk and all messages you type in English will get transliterated in the language of your choice. Available only for a few Indian languages.
9. Xpenser – With xpenser, you can record travel expenses via email, SMS or even Google talk. Add xpenserbot@gmail.com as your buddy and send a message like "lunch 33.2 with Bill Gates" and that will be added as an expense to your online spreadsheet that can be accessed from anywhere.
10. Ping.fm – Like Imified, ping.fm is one of the most useful Google bots out there especially if you are a social networking or micro-blogging addict.
Add pingdotfm@gmail.com to Gtalk and you can communicate with twitter, jaiku, wordpress, identi.ca, facebook, myspace, bebo, friendfeed, linkedin, tumblr, plaxo, friendster, delicious and more.
11. Meshly – Add Tauqeer.aziz@gmail.com as your friend and you’ll be able to post web link to your Tauqeer.aziz account via Google Talk. You can also add tags, categories and description to your hyperlink via Gtalk itself.

Come Soon:
» Add Google Talk Badge to your Site
» Play Live Music via Google Talk
» Put Google Talk in Firefox Sidebar

Link Building India : How to Escape Google’s Supplemental Index

Unfortunately, the Google Sandbox now has two levels. Yes, you still need a lot of trust to get your pages ranking. But before you start worrying about that, you need to worry about getting your pages indexed in the first place.

Because, of course, you’re not really indexed if most of your pages have gone supplemental!

What happened? Well apparently the Google Indexer got tired of her nickname “Loose Louise”, she’s born again and now very choosy thankyouverymuch about who she lets enter. Rumor has it she’s only interested in trusted sites that are after a whitehat, long term commitment.

“What exactly is that supplemental index again?”

I won’t parrot the quasi-official Google answer here. (In fact, I can promise that I will never give you the “official Google answer” on Tropical SEO.) Take your pick:

* The Google Supplemental index is the Siberian work camp for web pages.
* The Google Supplemental index is to the normal index, as Scoreboard Media is to Tropical SEO.
* The Google Supplemental index is where they put web pages with little trust.
* The Google Supplemental index is where they put web pages that aren’t going to rank for anything important.

Got it? Cool.

Now, assuming your site is supplemental, here are five tips to get it out of Supplemental Hell.

1. Give each page a unique title. This is so basic it kills me but sometimes people still aren’t doing it. There is absolutely no reason not to do this, as a unique title also helps SEO-wise, it helps accessibility-wise, gets higher clickthroughs in the SERPs, etc.

2. Give each page a unique META DESCRIPTION. Remember when we all thought META tags were dead? Well, Google’s gotten funny about that. Let’s not waste time wondering why. Just give every page a unique META DESCRIPTION, even if it just matches the title tag.

3. Make sure each page has a good amount of unique content. This problem can rear its ugly head in a few different ways. Most commonly, a particular piece of content is being served at multiple URLs. This is usually a CMS or shopping cart issue, and the fix will be unique to whatever system you use. Also pretty common is the existence of very thin pages (a lot of large, hollow/empty web directories have this problem). My rule of thumb (and it’s not authoritative, just what I go by), is that a page should have at least 100 words of unique content at a minimum.

4. Get some more trusted links. Link building is all about trust these days. A few links from older, already-ranking domains will do wonders towards convincing Google a newer site deserves to be trusted. I also like to get a few higher-PageRank links in there (sitewide? even better). Yes, I know that tip is going to bring out the haters (insert “PageRank is dead!” comment here). But it appears that “overall link weight” seems to matter again in Google, if not in terms of rankings, at least in terms of indexing.

5. Get some links to internal pages. This is all about convincing Google your site doesn’t have “hollow shell syndrome”–when a site has, say, 20 pages, and a few dozen backlinks, but 100% of those backlinks are pointing to the homepage. Most often, the homepage of the site is in the normal index but all of the internal pages have gone supplemental. I usually go “brute force” at one internal page and get 3 or 4 links to it (giving this one internal page so much link weight that Google pretty much has to index it); normally, GoogleBot revisits the entire site and re-crawls and indexes the other internal pages, too (up to a point: if the site has hundreds or thousands of pages, you’ll need to rinse+repeat this a few times).