Why You Should Find Out The Best Marketing Services?

These days, marketing has become the most important factors that will influence the success of your business. Remember, the potential customers always have a number of options available to them. So, they don’t need to look for a service or a product. Rather, you need to look for them. This is reason of the necessity for online marketing as well.

These days, people are simply visiting the online search engines and finding out the site that can be most useful to them within the twinkle of an eye. Therefore, it is important that you make the search engine your bull’s eye.
However, you have to remember here that the great thing with the online market is that you have plenty of option. Therefore, there is no reason to assume that the search engine is the only place for marketing. There are several other ways through which you can attract a huge amount of traffic to your site. So, you need to know about all these areas and their potentials. At the same time, you should know about the nature of these markets and how to attract them to your site.
Naturally, that is quite a complicated task and you need to be very careful about this. Only the most experienced marketing services will be able to devise strategies suitable for different sections of the online market. This is why you should always prefer them to others.

Key features of Quality SEO Services

You are keen to hire quality SEO services but not sure how to find one. So here are a few pointers for you. First and foremost your SEO services company should have a team of highly efficient and knowledgeable copywriters. They are devoted towards meeting your SEO website content requirements. They would allow their customers to select the topics. At the same time they have also allowed customers to find out the appropriate and relevant keywords.

In most cases copywriters are hardworking and efficient. They write article that is informative and interesting. If you want to see your website on the first page of Search Engine, you would definitely need to hire a good SEO company that has quality copywriters. They would not only write effective and interesting articles for your website, but also distribute ands submit them effectively.

 

Get Valuable SEO Tips

From content writing, choosing appropriate keywords, HTML, web designing to link-building, SEO professionals offer all these services for the purpose of creating a website that meets the criteria of the SE or Search Engines. Many people try to do all these tasks by themselves. It is not that difficult to complete these tasks. But it is important to fulfill the criteria set by the different search engines. You can hire a professional who is experienced and efficient enough to handle these issues.

They use different types of improved search engine software to place your website in a better position in the search engine page. You can get various search engine optimization tips from these professionals. One thing you need to check before you leap is whether the company is reputed and authentic or not. Budget is also a crucial factor. It is better to read the terms and considerations carefully before taking any definite decisions.

 

Top 5 Ways To Get One Way Links

Creating and uploading an esthetically beautiful and content rich website will be of no use if people cannot find your website online. How do people search for websites and information online? Recent survey has shown than majority of we users go through search engines like Google to get anywhere online. Thus, it is quite clear that to get necessary visibility and publicity for your website you need to get top ranking on search engine results. This is where a professional SEO agency has an important role to play. A company which utilizes various techniques to generate more traffic to your site by ensuring top position on search engine results can be termed as an SEO agency.

Link building is one of the biggest weapons in the arsenal of professional SEO companies. What is link building? Link building involves process of creating inbound back links to your main site on other high ranking websites. There are many ways to build links like reciprocal links, getting listed in e-zines, newsletters, web directories and search engines etc. If you want to know more about how to build one way links then here are some useful tips for you.

• Make your site so interesting and full of valuable relevant information that other sites would want links to yours.

• Submit articles to proper directories under the correct categories.

• Submit your unique articles to newsletters archived online.

• Look for sites that complement your website. Ask these sites for permission to publish your articles.

• You also need to submit your articles to different article directories.

Is Deep Linking One of The Essential SEO Tools?

Deep linking over the World Wide Web is the practice of making a hyperlink that point to a certain page or image of a website. These are usually the website’s home page or main pages. Most of the pages on your website are limited to placeholders due to lack of external links. If you have made your internal links SEO friendly, its time to focus on quality deep links.

Your website’s home page is typically the strongest web page but it is also the page with highest number of exit rates and bounces. This is because it has the highest concentrations of internal as well as external links as viewed by search engines. Therefore deep linking can be regarded as one of the effective SEO tools.

The sheer link weight of a page allows ranking ambient keywords from its supporting web pages to capture ranking on its own merit. Deep linking has a cumulative effect on your website search engine rankings. It increases your overall authority and also for your keywords. Most of the search engines look for natural links. If it is built by bloggers or webmaster then they might appear to be natural but some links pointing to the inner pages is important and is one of the religiously followed SEO tips.

Most of the time, bloggers have to think about titles they make for every blog post. By doing a keyword research they find long tail keywords that can help to target their blog post and then build backlinks for that page with anchor text for each keyword. This really works because with each post you have opened up the possibility of first page ranking. So in way deep linking matters!

Search Engine Optimization (SEO)

SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:

    * Review of your site content or structure

    * Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript

    * Content development

    * Management of online business development campaigns

    * Keyword research

    * SEO training

    * Expertise in specific markets and geographies.

Keep in mind that the Google search results page includes organic search results and often paid advertisement (denoted by the heading "Sponsored Links") as well. Advertising with Google won't have any effect on your site's presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results. Free resources such as Webmaster Tools, the official Webmaster Central blog, and our discussion forum can provide you with a great deal of information about how to optimize your site for organic search. Many of these free sources, as well as information on paid search, can be found on Google Webmaster Central.

Before beginning your search for an SEO, it's a great idea to become an educated consumer and get familiar with how search engines work. We recommend starting here:

    * Google Webmaster Guidelines

    * Google 101: How Google crawls, indexes and serves the web.

If you're thinking about hiring an SEO, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.

Some useful questions to ask an SEO include:

    * Can you show me examples of your previous work and share some success stories?
    * Do you follow the Google Webmaster Guidelines?
    * Do you offer any online marketing services or advice to complement your organic search business?
    * What kind of results do you expect to see, and in what timeframe? How do you measure your success?
    * What's your experience in my industry?
    * What's your experience in my country/city?
    * What's your experience developing international sites?
    * What are your most important SEO techniques?
    * How long have you been in business?
    * How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?

While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site's presence in Google, or even the removal of your site from our index. Here are some things to consider:

    * Be wary of SEO firms and web consultants or agencies that send you email out of the blue.

      Amazingly, we get these spam emails too:

          "Dear google.com,
          I visited your website and noticed that you are not listed in most of the major search engines and directories..."

      Reserve the same skepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators.
    * No one can guarantee a #1 ranking on Google.

      Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.
    * Be careful if a company is secretive or won't clearly explain what they intend to do.

      Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or "throwaway" domains, your site could be removed entirely from Google's index. Ultimately, you are responsible for the actions of any companies you hire, so it's best to be sure you know exactly how they intend to "help" you. If an SEO has FTP access to your server, they should be willing to explain all the changes they are making to your site.
    * You should never have to link to an SEO.

      Avoid SEOs that talk about the power of "free-for-all" links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don't affect your ranking in the results of the major search engines -- at least, not in a way you would likely consider to be positive.
    * Choose wisely.

      While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that, of course. You might also seek out a few of the cautionary tales that have appeared in the press, including this article on one particularly aggressive SEO: http://seattletimes.nwsource.com/html/businesstechnology/2002002970_nwbizbriefs12.html. While Google doesn't comment on specific companies, we've encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful.
    * Be sure to understand where the money goes.

      While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they "control" other search engines and can place themselves in the slot of their choice. This scam doesn't work with Google because our advertising is clearly labeled and separated from our search results, but be sure to ask any SEO you're considering which fees go toward permanent inclusion and which apply toward temporary advertising.
    * What are the most common abuses a website owner is likely to encounter?

      One common scam is the creation of "shadow" domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client's behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor's domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.

      Another illicit practice is to place "doorway" pages loaded with keywords on the client's site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO's other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.
    * What are some other things to look out for?

      There are a few warning signs that you may be dealing with a rogue SEO. It's far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:
          o owns shadow domains
          o puts links to their other clients on doorway pages
          o offers to sell keywords in the address bar
          o doesn't distinguish between actual search results and ads that appear on search results pages
          o guarantees ranking, but only on obscure, long keyword phrases you would get anyway
          o operates with multiple aliases or falsified WHOIS info
          o gets traffic from "fake" search engines, spyware, or scumware
          o has had domains removed from Google's index or is not itself listed in Google

      If you feel that you were deceived by an SEO in some way, you may want to report it.

Title Tag Writing Tips, Tricks & Techniques

A site’s title tag is by far the most important website optimization element. A title tag should be short but descriptive enough for your visitors to identify you and your business. Title tag is the first thing that is shown & indexed by the search engines. So naturally it is given a very high importance – out of thousands results that a searcher sees, your site’s title has to be appealing enough for him to want to find out more information. On the other hand, your title has to be appealing enough to the search engine in order to rank you above thousands of other similar websites like yours.

Important things to include in your title:

• Your Name/ Business Name / Site Name: This is very important for breading propose. If you feel that your customers may search you by your brand name than it’s also useful to put it somewhere in your title.
• Keywords: If you want to rank for a certain keywords it is always good to place some of them in your title tag. A Title tag represents the whole flavor & content of your website. So if you are selling pizza online you can include keywords like – order pizza, home delivery pizza etc in your title tag. Don’t staff too many keywords in your title. Write a title which is readable to humans & also good for the search engine. (e.g. Domino’s Pizza, Order Pizza Online for Delivery – Dominos.com)
• Include your 1-800 or other toll-free numbers: Some may not agree with me on this, but I think including your phone number in the title tag does help your visitors to take a direct action! It also makes your site look more professional and legit when it’s being displayed in the SERP (Search Engine Result Page). Searchers are likely to ‘click’ on the result that has a phone number attached to it because in their unconscious mind, they will have a good impression on the authenticity of the business and the level of support. If you prefer not to include your number in the title tag, you can alternatively include it in your Meta Description which will give you almost the same benefits.

SEO Techniques for 2011

SEO Techniques

Below are 20 SEO Techniques for 2011 as a stocking stuffer from SEO Design Solutions to kick off the New Year in style. It’s no secret that SEO involves granular changes across multiple metrics to optimize a site, yet each layer of the respective SEO onion has its place in the hierarchy of relevance which you can use to fine-tune rankings and results.

These 20 tips cover everything from the basics to some of the same SEO techniques we use daily to dominate competitive verticals. We hope you enjoy the list and feel free to add a few of your own in the comments section or pass them along to others so they can enjoy them as well.

Canonical Issues

- check canonical issues to make sure there is a preferred default page or domain preference (http:// or www).

• No reason to have 3 variations of a home page .html, .php and default.htm, depending on your programming platform, server settings (Unix or Windows) as well as if you are using static pages or a content management system you will need to consolidate your website to either http:// or http://www to avoid splitting your site into less potent slivers.

Indexation and Crawl Frequency

– See how many pages are crawled in a site to determine crawl frequency.

• If you have a home page that is crawled regularly and your internal pages are ignored, then this is often a result of lack of internal or external links.
• You can implement sitemaps on a folder by folder basis, then link from the footer in a site template to a maser sitemap page (where all the mini sitemaps are linked to) to increase indexation. This way the link from the footer consolidates the ranking factor to one page and THAT page feeds the various site maps equivocally (through a tiered drip-down site architecture effect).

Orphaned Pages and Dead Ends

– check for orphaned pages to determine if pages are linked sufficiently to ensure crawling.

• If you have a page or sub folder in a website that is only linked to from a few pages, then you cannot possibly expect that page to rank well in search engines. If you yourself will not “endorse” a page by linking to it properly (contextually from keywords in the body copy) or from the primary or secondary navigation, then you cannot possibly expect search engines to pay that page with any more credence than yourself.
• Also be weary of PDF files (which can rank on their own and sponge link flow from your website). Make sure PDF files have absolute links (use the complete URL) back to your site, so they do not pool ranking factor and trap it where the rest of your site cannot benefit.

Dynamic URL’s

– If pages are dynamically created, try to remove or rewrite as many parameters in the URL as possible or use URL / Mod rewrite.

• Any time you have session data or query string parameters in a URL, you are decreasing the possibility of indexation. Particularly if there are conventions such as ?PID=23D-55.aspx trailing along, when a SEO friendly naming convention could have taken its place with a bit of programming. You can rewrite entire segments, sub folders, categories, etc. without losing functionality or compromising SEO value.

Naming Conventions

– Use proper naming conventions (subject or keyword first, then plural variation, modifier, then tag line).

• Here is a more useful post about how to use meta titles, descriptions and naming conventions, but the gist is simple. Create a hierarchy based on a relevant platform of topically reinforcing semantics using keyword clusters and related synonyms to toggle relevance from what search engines deem as the co-occurrence matrix.

Manage Outbound Links

- Try to cap outbound links per page to fewer than 50 links for larger pages (10 for top level pages that need more ranking factor).

• The more links that leave a page, the less ranking factor the elements on that page have as equity. The only instance when this is not a concern is if the page itself is augmented from other strong internal pages or have strong inbound links from other sites to offset the hemorrhaging effects of excessive links leaving a page.

Footer / Site wide Links

- Use footer links sparingly by tactfully to tie site segments together.

• Footer links still work (using 5-10 keyword-rich text links at the bottom of a page), but that can also diffuse the intent of pages that do not have enough content to distinguish themselves from other pages. If a page in a site does not have more than 300 unique words on that page, it can lose relevance as the navigation and other code structures collapse and all interject their shingles to offset or diffuse the pages unique purpose and optimal continuity.
• For example if you have a page that is only a paragraph or two and you expect that page to rank for specific keywords, your navigation alone may trump the relevance for that page. Check your cached pages in text view to see how search engines view your code and your content without style sheets or java script.
• Footer links can help brings balance to pages with less content, but use them on pages with enough content to weather their contribution.

Broken Links

– Check for broken links which could be hemorrhaging link flow and weakening a site from within.

• Broken links irritate search engine spiders, and when they cannot connect the dots, your sites rankings suffer. If you are using WordPress our plug-in SEO Ultimate features a 404 monitor that sweeps the site for broken links which you can find and eliminate.

Alt Attributes in Images

– Use alt attributes on images to preserve content integrity while providing internal links for ranking factor.

• Using the alt attribute in images allows you to reinforce topical relevance with the on page text based content to improve a pages relevance score.

Anchor Text Optimization

– Use pertinent anchor text and do not waste link equity from excessively linking to non reciprocating pages within a site.

• Employing anchor text optimization means using relevant keywords to link to relevant pages within a site. Do this enough and before you know it you are virtual theming (which means creating a secondary navigation contextually through keyword co-occurrence).
• This alone can distinguish your site from competitors as each granular layer consolidates ranking factor for a website. This alone is one reason why Wikipedia dominates search results, due to virtual theming.

Flattening Site Architecture

– Keep site architecture as flat as possible or use breadcrumbs to aid in information architecture and crawling.

• Avoid using sub folders excessively within a website domain.com/categories/products/color/page.html vs. flattening the url and site by using more descriptive naming conventions for a page domain.com/electronics-black-sports-watch.html
• The closer the more competitive keyword landing pages are to the root folder, the easier it will be for them to gain additional ranking factor, page rank and page strength to express the content on that page.

Content Volume

- Ensure you have enough content to topple a competitive keyword.

• Trying to rank for a keyword with 5 million competing pages with a handful of content is an exercise in futility. You will need topical relevance which means articles, posts or pages all internally linked and consolidated to create the proper on page signals for that keyword.
• For every keyword, there is a relevance threshold and tipping point, you will need to offset competitors by having more on page affluence as well as off page peer review (links from other authorities). However, in either case, content is a requirement.

Contextual Links

– Link contextually within related document to select preferred landing pages through virtual theming.

• The premise is simple, if you are on a page about engines, and have a keyword pistons appear, and then link the keyword pistons to the piston page. Do this for every keyword (only once per page if it appears more than that) and you have just added a virtual theme to your keywords. This means that each page can now work together collectively to support the parent theme (which is the main/root keyword itself).

Meta Tags

-For larger sites, exclude Meta descriptions but for smaller sites, use the Meta data as an extra title or place for alternative keywords.

• Always use a succinct and relevant title, but if you have multiple pages on a topic, then let search engines decide which keywords are more prominent and relevant by excluding the Meta description / snippet from the page.
• Also make sure that if you are using a content management system that your pages do not all share a common, generic Meta title or description as a default. This is the fastest way to shoot down rankings in a site (lack of character).

Deep Links

– Get at least 5-10 inbound links to each page via deep links from other sites in order to create buoyancy.

• A page without links either from the site itself, or other sites is a page that has little value to readers or search engines. Popularity matters and for the millions of site owners who may or may not be aware of this simple fact, you MUST have deep links to a page if you want that page to exceed standard normalization.
• A website replete with deep links (links to other pages other than the homepage) will start to have those individual pages rank and appear for multiple keywords. Not only does this create a more robust user experience, but the dependency for your rankings is not tied to an off topic or generic page like the homepage.
• The take away here is, get at least 5-10 inbound links to each page minimum (if that page is expected to gain traction) otherwise, link to another page that is the preferred landing page and get deep links to it.

Keyword Stemming

- Link to a page with multiple anchors (to create keyword stemming) and with “exact match” keywords to elevate just that term.

• You can control how each page in your website ranks by being mindful about internal and external lining habits. This post called SEO Rankings and How to Create Them provides a masterful breakdown of this process.

RSS Feed Syndication

- Set up multiple RSS feeds within a site to syndicate your content to attract natural back links from other sites.

• A proper RSS campaign alone can build sufficient links for your website. Combined with a content development strategy and time-released topical content, this alone can drive traffic and increase domain authority to produce rankings and relevance in even the most competitive vertical markets. This post SEO, RSS and the Power of Syndication provides SEO techniques and tactics for RSS feeds and RSS aggregation.

Trust Rank

– Linking from aged pages can pass along trust to new landing pages or sub folders or sub domains. Don’t look past your own site for ranking factor.

• Passing along trust rank can save you months of waiting for search results to mature from fresh content. Here is a post that shows you how to identify and link from older more relevant pages to new pages to augment rankings and more importantly, trust. This method is designed to augment on page SEO and consolidate ranking factor from all pages to the new preferred landing page.

Sitemaps

– Use sitemaps to not only tie the site together, but also as a way to nourish pages like an irrigation system through linking to them.

• Here are a few other useful SEO tips you can use in addition to using sitemaps to improve rankings.

Sub Domains

– Despite abuse in the past, sub domains still work.

• If your website is sagging under its own weight, then segment a new section of the site with a sub domain to emphasize topical content or to topple a competitive keyword vertical.
• Search engines pay particular attention to keywords in the URL and while you cannot always make the best of a bad situation, sometimes you can create islands of relevance using a keyword rich sub domain to augment your existing website to create a new beacon of relevance.
• Here is a post on which is better for SEO, subdomains or subfolders. The choice ultimately is up to you, or even using a combination of both is entirely relevant. Site architecture must work in tandem with content, links and conversion. All are mere pieces of the puzzle until consolidated.

SEO India

Unimportant SEO Ranking Factors in Google

So many things have been written about those important SEO ranking factors in Google. This article will talk about those unimportant ranking factors in Google that you need to get rid of in your campaign. These factors, which were previously popular and worked, have now been proven to be risky, ineffective, and/or ignored by the search engines when ranking pages.Removing these unimportant factors from your SEO checklist can save you a lot of time in your analysis, bring your SEO improvement actions up to date and reduce the risk of associated search engine penalties for some practices which are against Google search quality guidelines (especially for link-related factors).
This article will divide those unimportant factors into three major areas: keyword research and analysis; onsite SEO; and link analysis.
Keyword Research and Analysis
One of the increasingly unimportant factor in keyword analysis is the KEI (Keyword Effective Index). Why is this unimportant in 2011?
First you need to know the definition of the keyword effectiveness index. It is defined by the following equation: KEI = (S^2/C), where S is the popularity of the keyword in terms of searches, and C is the competition of the keyword, which is typically measured as the number of competing pages in Google for that keyword. A keyword is desirable if it has a high search volume and low number of competing web pages.
In the early of days of SEO, marketers were too concerned with ranking highly for popular terms. It might have been possible because of less competition on the Internet. Now that there are over 100 million websites on the Internet, and it's still growing, things can become very competitive. As the number of websites grow, the competition for highly-searched keywords increases. A keyword with a low competition and high search volume before may no longer fit in that category today.
Thus, KEI is not an effective measurement of keyword difficulty, since the probability of finding a high search volume keyword with a low number of competing web pages is becoming smaller each year.
What is effective in measuring keyword difficulty is to simply multiply the search volume of the keyword with the competing web pages:
Keyword difficulty= Keyword Search Volume (Exact match) x Google Competing web pages
This measurable factor has been well documented here: http://www.seochat.com/c/a/Choosing-Keywords-Help/Keyword-Difficulty-vs-Size-of-Domain/. It shows that big websites (authority and trusted websites) are the ones that rank for difficult keywords. The keyword difficulty measurement in that article does not use the KEI method. Thus, it is advisable not to choose difficult keywords if your website is small or has just started on the Internet.

KEI also does not include information about the conversion rate, which is an important deciding factor in keyword research.
Onsite SEO Unimportant Factors
Keyword Density – Beware of SEO companies wanting to measure your content relevancy and quality in terms of keyword density and occurrences of keywords. This simply does not work anymore. It used to  before, when old search engine algorithms counted the occurrences of keywords on an optimized page as a way of measuring the relevance of the document. Well, that factor got abused by spammers who simply stuffed keywords on the page and hid them.
Recent improvements in the search engine ranking algorithm can deeply understand the meaning and relevance of the document beyond the occurrences of keywords.
Thus you need to focus on writing a clear and user friendly text. Avoid putting any substantial text beneath your home page layout that cannot be read by your visitors. It is not user-friendly. As you write, forget keyword density or counting of your keywords. The important thing is to have your keyword occur at least once in the document. Of course, if you are writing naturally, those keywords will be there without your even thinking about keyword density and occurrences. In short, write for your readers, not for search engines.
Meta Keyword -- There is an official announcement by Google that they are no longer using the keywords meta tag in search engine ranking: http://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html
So forget about dealing with meta keywords in your onsite SEO.
Meta description – Included in that announcement is that Google admits they are no longer using the meta description tag as a search engine ranking factor. Even big content-based websites like Wikipedia.org do not use the meta description tag.
Code to Text ratio – This is a measurement of the amount of code versus the indexable text content. Well, the ratio itself does not provide meaningful information when it comes to Google search engine rankings.
What is important is focusing on speeding up the website, which Google admits is included as a search engine ranking factor: http://googlewebmastercentral.blogspot.com/2010/04/using-site-speed-in-web-search-ranking.html
Do not focus on the code to text ratio, because lots of code does not imply that your website is slow. The key is code optimization (or using techniques such as Gzip compression, etc.). You can read more details here: http://www.devshed.com/c/a/PHP/Speed-up-Web-Page-Loading-Using-Google-Page-Speed/

How to Get Quality Free Backlinks

As a webmaster, one of the most important factors that can have a strong effect on your website rankings in search engines is the backlinks pointing to it. Link building and earning website authority are among the most challenging webmaster activities. Still, building good backlinks can be as simple as building and maintaining good habits. Keep reading to find out how.This article does not talk about old techniques of getting links, such as reciprocal link exchange, social bookmarking, article submission, submitting links to directories, 3-way link exchange, forum posting and blog commenting. Rather, we'll examine webmaster habits, and how these habits can be used to get quality free links to your site. Some of this are not SEO techniques at all, but important habits that a webmaster must have to earn quality links for his/her website. The habits are not listed in order of importance.
Habit #1: Networking with other webmasters in the same niche
Some webmasters have a habit of networking with other webmasters. They do that for both personal and business reasons. During this process, links can be earned in a variety of ways. Other webmasters visit your website and may find an interesting topic to link to, for instance. While networking, you may discuss some of the articles on your website with a fellow webmaster; if this sparks some interest, the other webmaster will link to it and share it with his/her friends.
Further, if you've been doing this for a while and are considered an authority in your niche, you can get a lot of followers from other, fellow webmasters. In this case, you can get a lot of links because they will list your website in their blogroll or cite it in their articles.
So how are you going to acquire this helpful habit?
First, you need to socialize and be eager to meet new people. Do not do it for the sake of links; do it because you need someone that has the same interest as you, which both of you can discuss and perhaps even collaborate on articles or other projects.
You will learn a lot from these relationships. They also expose your level of skill and expertise.
You can socialize online by participating on certain kinds of websites. These include:

• Forums about your niche. For example, if you have an SEO-related website, or if you're interested in learning SEO, you can join and contribute to forums.seochat.com.
  
• Website communities about bloggers. A good example is blogcatalog.com, where you can submit your blog, meet some new contacts, and discuss areas of interest.
  
• Popular social networking websites like Facebook, Twitter and MySpace. These sites offer a lot of opportunities to meet new contacts and discuss similar interests.
  
  Currently, you can earn backlinks in Facebook and Google Profiles by putting your website in one of those fields in your profile. These links are crawlable and indexable.
  
  Of course, it would be advisable to put a strong effort into making your website as good as possible, so that visitors coming from that link become interested in your expertise and will most likely network with you.
  
• Networking websites such as Linkedin (http://www.linkedin.com/), where you can participate in related discussion groups.

In summary, this habit can get you free backlinks because your contacts will link to you for editorial reasons. These are also quality links, because they are both coming from related websites and editorially given. Keep developing and nurturing your website contacts. One good way is to maintain a contact list in a spreadsheet with their URLs, so that you will remember their website, subscribe to their feeds and interact with their content. You can also share what news you have in your website.
Habit #2: Answering commenter questions seriously
This habit is rare. If you read popular blogs, you'll notice that there are only a few of them that answer the commenters' questions seriously and in detail. This is particularly  important if the person commenting on your article/post is asking some technical questions that need technical details.
Here are some good tips on how to transform this opportunity into a good link bait strategy:

1. Moderate comments on your blog.
   
2. Look for the commenters that are asking detailed/specific questions about your post and have received no replies. The answer to this question is either not found in your article or not clearly elaborated.
   
3. Write a very detailed answer to his/her question by publishing it in a separate article. You can write a reply around 500 words or more, depending on the complexity of the topic.
   
4. Let the asker know you have answered the question either by replying to his/her comment or sending an email.
   
5. In most cases, the asker will be glad of your help and will either link to it, bookmark it or even share it with other friends.

Most likely, if the asker is also a webmaster with related websites or another blogger, you will be surprised to find that you can earn a link by featuring your detailed answer in one of his/her blog posts or resource page.
Not only you can earn a link from this technique, but you can also help your website to grow by adding more quality and useful content.