Link Building India : Search engine marketing(SEM)

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. The industry peak body Search Engine Marketing Professional Organization (SEMPO) founded by Barbara Coll in 2003, includes search engine optimization (SEO) within its reporting, and SEO is also included in the industry definitions of SEM by Forrester Research, eMarketer, Search Engine Watch, and industry expert Danny Sullivan. The New York Times defines SEM as 'the practice of buying paid search listings'.

Market structure

In 2006, North American advertisers spent US$9.4 billion on search engine marketing, a 62% increase over the prior year and a 750% increase over the 2002 year. The largest SEM vendors are Google AdWords, Yahoo! Search Marketing and Microsoft adCenter. As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing.Because of the complex technology, a secondary "search marketing agency" market has evolved. Many marketers have difficulty understanding search engine marketing and they rely on third party agencies to manage their search marketing.

As the number of sites on the Web increased in the mid-to-late 90s, search engines started appearing to help people find information quickly. Search engines developed business models to finance their services, such as pay per click programs offered in 1996 and then Goto.com in 1998. Goto.com later changed its name to Overture in 2001, and was purchased by Yahoo! in 2003, and now offers paid search opportunities for advertisers through Yahoo! Search Marketing. Google also began to offer advertisements on search results pages in 2000 through the Google AdWords program. By 2007, pay-per-click programs proved to be primary money-makers for search engines.

Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged. The term "Search Engine Marketing" was proposed by Danny Sullivan in 2001 to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals.

History

Some of the latest theoretical advances include Search Engine Marketing Management(SEMM). SEMM relates to activities including SEO but focuses on return on investment (ROI) management instead of relevant traffic building (as is the case of mainstream SEO). SEMM also integrates organic SEO and PayPerClick SEO. For example some of the attention is placed on the web page layout design and how content and information is displayed to the website visitor.

Link Building India : Creating your machine

Publishing one off linkbait articles is great for traffic and links but it isn’t a particularly effective long term strategy – unless carried out as part of the Link Building Machine development process.

Publish one linkbait article and it might get thousands of readers and hundreds of links but if you can replicate that success and publish similarly high quality articles every day for 6 months you might just end up creating a Link Building Machine.

Forget about building links to your site today – concentrate on your long term goal of finding thousands of people who love your website enough to tell the world whenever you write a new post.

Link Building India : Creating a Link Building Machine

Social media, linkbaiting, link building, blogging and building an audience are hugely time consuming tasks that require a lot of skill, some great ideas and most importantly a long term vision.

Intelligent online publishers have been creating Link Building Machines for years but others try to rely on short term fixes. The short term fix (as you might have guessed) isn’t a good long term business strategy.

Put simply a Link Building Machine is a site that attracts thousands of links every month and hundreds of links to each one of their recent stories or blog posts without any direct marketing being carried out to create those links.

The BBC is a Link Building Machine, so is Wikipedia, so is Engadget, so is the New York Times. They are all sites that have the following key components making up their Machine.

* A large number of fans who love to read their content
* A fan base that likes sharing content across social networks
* Fans & readers who publish content on blogs & other websites – the linkerati
* Good search engine rankings

Any website that has these elements is a Link Building Machine. Take a site like Wikipedia for example, it doesn’t have any RSS subscribers but Wikipedia ranks highly for so many informational queries that the articles are used as citations and reference links thousands of times every single day.

A site like the BBC can release a news story and find it being shared across thousands of blogs and social networks without the BBC having to do any marketing whatsoever.

One of my favorite examples of a Link Building Machine is a site that has thousands of well optimised images attracting millions of visitors from Google Images every single year. This site cleverly uses this script (this one is good too) to build thousands of new links every month with zero effort.

Link Building India : Search engine optimization (SEO)

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

Link Building India : Need SEO Toolbar For Your SIte

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Link Building India : Free Download

Downloads

1. Google Chrome

2. Opera

3. Mozilla Firefox

4. Yahoo! Messenger

5. MSN Messenger

6. Trillian

7. AIM

8. Skype

9. Ad-Aware

10. Mozilla Thunderbird

11. Nero

12. Google Earth

13. Picasa

14. Winamp

15. iTunes

16. RealPlayer

17. uTorrent

18. LimeWire Basic

19. eMule

20. BitComet

21. WinRAR

22. WinZip

23. FrostWire

24. Shareaza

25. CCleaner

26. Recuva

27. Tweak UI

28. CuteFTP Home

29. FlashGet

30. DAEMON Tools

Link Building India : Free Online Directory submission

www.dmoz.org
www.haasland.com
www.e-powerbusiness.com
www.jambezi.com
www.theseedsofinnovation.com
www.narineland.com
www.necircle.com
www.island-ciovo.com
www.net-java.com
www.prolificpi.com
www.tsklar.com
www.tekmarkusa.com
www.urlweblist.com
www.generalwebdirectory.info
www.indexwebdirectory.com
www.wwwdir.info
www.homeweblist.info
www.directoryfreelink.com
www.directoryfreelink.com
www.inlinkdirectory.com
www.worldurllink.com
www.netdirectorylink.com
www.worldneturl.com
www.indexfreelink.com
www.indexfreelink.com
www.a2adir.info
www.webhotlink.com
www.addurllisting.com
www.south-pacific-project.com
www.studiospimpolo.com
www.taradirect.com
www.thatfotoguy.com
www.thesitesell.com
www.tolerencezero.com
www.njdcisr.com
www.firstdir.info
www.open-site.org
www.ananzi.co.za/Add_site
www.secure.business.com/registration/newlisting.jsp
www.www0.galaxy.com/view/submit.gst?r=0&c=0/
www.gimpsy.com/gimpsy/searcher/suggest.php/
www.indexa.fr/phc/Suggestion
www.katalog.interia.pl/zarejestruj_strone/
www.kellysearch.com/MyKellysearch/EmailLead.aspx/
www.webworldindex.com
www.prolinkdirectory.com
www.directory.datamaniac.com
www.kataloglinkova.com/english_directory
www.link.or.id//www.link.or.id/
www.tx6.org//www.tx6.org/
www.free-top.net//www.free-top.net/
www.activeservers.com/Links/Directory.asp/
www.buildlinksonline.com
www.directory.ezweb-tools.com//www.directory.ezweb-tools.com/
www.directory.inexus.pl
www.directory.jayde.com
www.directory.white.ltd.pl/kat-30.html
www.eweb7.com
www.hotgossip.be
www.josh.nu
www.linkcentre.com
www.links.maxxfusion.com
www.miko67.com/global-directory
www.webcalibration.com
www.world-directory.uv.ro
www.2space.net
www.420d.com
www.addanewlink.biz
www.apexoo.com
www.apnadir.com
www.dotexcel.net.au/resource/index.php/
www.arsmose.com
www.autumntree.info
www.bestdots.info
www.bizzdir.com
www.blackdhalia.com
www.blisswolff.com/directory
www.bluedirectory.org
www.neubreed.com.au/links
www.blogsforsmallbusiness.com/directory
www.boingboing.net/suggest.html
www.cash-for-surveys.com/dir
www.castbylorenz.com
www.choiceww.com/submit.php
www.clickmybrick.com
www.comoestamos.com
www.completeonlinedirectory.com
www.creepweb.com
www.deepmar.org
www.dhundo.com
www.directory4u.net
www.directoryon.info
www.eyesforyouonly.com
www.submitdirectory.net
www.generaldirectory.biz
www.getlistedrightnow.com
www.gooddirectory.net
www.gotowebguide.com
www.green-links.info
www.hotvsnot.com
www.iamlisted.info
www.kingoftheweb.net/directory
www.klik-klik.com/directory/index.php
www.link-city.com
www.megri.com
www.linkexchanges.biz
www.linkexchanges.us
www.linksexchange.us/addsite.htm
www.linkstrade.us
www.littlewebdirectory.com
www.miriblack.com
www.nicedirectory.net
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www.onemilliondirectory.com
www.onemission.com
www.best-websites.com.ar
www.onlyeyesforyou.com
www.outofthebelly.com/babydirectory
www.paranabis.com
www.ploovi.com
www.quickdirectory.biz
www.reciprocallink.org
www.reciprocallinkexchange.info
www.reciprocallinkexchange.us
www.reciprocallinkmanagement.biz/addsite.htm
www.reciprocallinks.us
www.red-links.com
www.relevant-links.com
www.salsagadir.com
www.searchinfo.biz
www.searchitfast.com
www.seodir.org
www.simple-directory.net
www.skaloosh.com
www.somuch.com
www.specialdirectory.net
www.suggestlinks.info
www.tattamangalam.com/free_web_directory/
www.thalesdirectory.com
www.theseoking.com
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www.topsitepromote.com
www.urlchief.com
www.vxbox.com
www.winterfires.info
www.yourfreelink.com/
www.elencositi.info
www.grandir.net
www.kooldir.com/
www.linksweb.net/
www.webfav.net/
www.what-is-it.info/
www.alinkdirectory.com/
www.3dollarauto.com/
www.advertisemysite.net/
www.funender.com/free_link_directory/
www.businessesonly.com/
www.gokodo.com/
www.activedirectory1.info/
www.directory.dejanstankovic.org/
www.dotbook.info/
www.dotdig.info/
www.dothash.info/
www.dotlist.info/
www.dotplot.info/
www.generaldirectory1.com
www.linkbook1.info
www.linkdirectory1.com
www.linkpick.info
www.livedirectory1.info
www.premiumsites.org
www.samsdirectory.com
www.sitebook1.info
www.sitedirectory1.com
www.submitdot.info
www.topdirectory1.com/
www.topdot.org/
www.trafficdot.info/
www.zensearch.com/submit.shtml/
www.codot.net/
www.searchmonster.org/index.php?id=225/
www.urldirectory1.com/
www.webdir1.com/
www.webdirectory1.org/
www.abcsubmission.com/
www.admart.ca/
www.articles4content.com/
www.artmam.net/
www.blue.daffodil.uk.com/directory/
www.broward-county.com/
www.chillycool.com/dig/
www.alldotnet.com/
www.4-every-1.ws/
www.commerce-directory.co.uk/
www.dir.aryawat.com/
www.dir.search-o-rama.com/
www.dir.seo7.net/
www.directory.bizhat.com/
www.directory.cipinet.com/
www.directory.digref.org/
www.directory.ingwar.eu.org/
www.directory.inmeres.com/
www.directory.istoritve.com/
www.directory.leadingsolutions.com/
www.directory.maroctour.com/
www.directory.mydignet.com/
www.directory.nawigator.biz/
www.directory.ohcnetwork.com/
www.directory.planetonline.com/
www.directory.portalit.net/
www.directory.psychlinks.ca/
www.directory.r-tt.com/
www.directory.seohyd.com/
www.directory.seo-supreme.com/
www.directory.sootle.com/
www.directory.ticketretriever.com/
www.directory.tm4b.com/
www.directory.uquick.com/
www.directory.xperts.ro/
www.directory123.info/main_index.html/
www.directorybuddy.com/
www.dreamz.mylinea.com/
www.dwebcity.com/Directory/index.php/
www.ecommerce-directory.org/
www.english.hispanoempresa.com/
www.fabaroo.com/
www.fabarooni.com/
www.fastpaths.com/
www.finder.geoportals.com/
www.freehdir.mylinea.com/
www.freewebdirectory.org/
www.gnecomputing.com/directory/searchengines.html/
www.health.geoportals.com/
www.topsofweb.com/
www.addyoursitefreesubmit.com/
www.sponspot.com/
www.theseolinks.com/
www.webfriendlydir.com/
www.seofreelinks.com/
www.seo-friendly-directory.com/
www.seodirectoryworld.com/
www.directory.ez-article-search.com/
www.bestdirectorysites.com/
www.seo-friend.com/
www.top92.net/submit.php/
www.generaldirectory.org/submit.php/
www.permanentlistings.com/submit.php/
www.pegasusdirectory.com/submit.php/
www.illumirate.com/
www.links4se.com/submit.php/
www.infinitywebdirectory.com/submit.php/
www.cliky.com/submit.php/
www.links-to-us.com/submit.php/
www.stiffupperlist.co.uk/
www.freeadvertisingdirectory.com/
www.livelydirectory.com/submit.php/
www.ratedhigh.com/
www.aaawebdirectory.com/submit.php/
www.lambslinks.com/submit.php/
www.lavaseek.com/submit.php/
www.grandeforum.com/submit.php/
www.junglefinder.com/url-suggest.html/
www.iextreme.info/submit.php/
www.iwebdirectory.net/submit.php/
www.perfectdir.info/submit.php/
www.yellownumber.com/submit.php/
www.urlcube.com/submit.php/
www.jupt.com/submit.php/
www.zenindex.com/submit.php/
www.chaikiok.com/submit.php/
www.fat64.net/submit.php/
www.freelinksdirectory.net/submit.php/
www.getmorebacklinks.com/submit.php/
www.getprbacklinks.com/submit.php/
www.guideanddirectory.net/submit.php/
www.heal3.com/submit.php/
www.ishopz.info/submit.php/
www.inwebdirectory.com/submit.php/
www.internetweblist.info/submit.php/
www.livedir.info/submit.php/
www.link69.org/submit.php/
www.listsinfo.com/submit.php/
www.mplook.co.uk/submit.php/
www.mvzr.com/submit.php/
www.mybillionlinks.com//
www.mydirectorylist.com/submit.php/
www.n1directory.com/submit.php/
www.nuclearland.com/submit.php/
www.placeyourlinks.com/submit.php/
www.redwebdirectory.info/submit.php/
www.submitlink.info/submit.php/
www.tfwd.org/submit.php/
www.topwebdirectory.net/submit.php/
www.triplewdirectory.com/submit.php/
www.turkeydir.org/submit.php/
www.twmd.net/submit.php/
www.urlmoz.com/submit.php/
www.submitweblinks.com/submit.php/
www.urlister.com/submit.php/
www.worddirectory.net/submit.php/
www.xanersoft.com/dir/
www.xpseo.com/submit.php/
www.business-directory-northeast.co.uk/
www.maz.in/submit.php/
www.textonlyweb.com/submit.php/
www.tosep.org/submit.php/
www.emfix.com/
www.toprss.net/submit.php/
www.hitalyzer.com/submit.php/
www.linkery.com/
www.friendlyweb.info/submit.php/
www.freesubmitdirectory.info/submit.php/
www.freelistingdirectory.info/submit.php/
www.worldindexsite.com/submit.php/
www.fashiononlinedirectory.com//
www.zilladirectory.com/
www.fartnfly.com/
www.dirworld.org/
www.burtonian.com/
www.directorywire.com/
www.abcz.org//www.ABCZ.org
www.abcdirectory.net/
www.asubmitsite.com/
www.asubmiturl.com/
www.wujekdrut.com/
www.ewebdir.info/
www.clothingwebdirectory.com/
www.dynn.net/my-directory/
www.bidmylink.com/
www.eshopindex.com/
www.2-surf.net/
www.mainsearches.com/
www.directory.inetzeal.com/
www.dirdir.info/
www.directoryforce.com
www.linkdirec.com/
www.linketeria.com/
www.peksman.com/
www.poddys.com/
www.siteinclusion.com/
www.site-list.net/
www.submiturlhere.com/
www.theglasspalace.org/directory/
www.directorydelux.com/
www.cyberbilt.com/
www.abifind.com/
www.care-for-earth.com/
www.dir6.com/
www.directoryhi.com/
www.dmozdir.com/
www.donatesearch.com/