Many website owners wish that they could entice more people to visit their websites. It's not hard to see why this should be a common concern. It's obvious that more visitors can lead to an increase in sales, generating more income for the website owner.
But it's not just about getting more visitors. It's also about getting the right type of people to visit your site. There's absolutely no point getting 10,000 new visitors to your website if none of them are going to be prepared to purchase the product or service that you have to offer.
A good Search Engine Optimisation (SEO) expert should certainly realise this. If you're looking to employ such an expert then it's worth thinking about who your target customers are. It's likely that you'll be in the best possible position to think about such considerations. You'll have a detailed knowledge of your business, customers and future plans.
So spend some time considering what sort of customers you currently have. Do you products appeal to people living in a particular area? Maybe you've found that you have been particularly successful in finding products that are right for certain age groups. All of this information can be useful when you come to think about getting more people to visit your website.
Crucially, you should be aiming to attract more potential customers. If you work closely with an SEO consultant then you should be able to develop a strategy that's perfect for your own needs. Don't make the mistake of believing that the methodology involved in driving online traffic should be the same for all websites. In reality, there may be considerable variations.
Concentrate on getting the right people to your site and on ensuring that you convert them into paying customers. You'll find this easier to do if you've targeted the right individuals from the outset.
Some SEO companies will make promises about how many extra people they can get to your website each day, or each week. Try not to become too focused on such promises. Remember that your goal is ultimately to increase your profitability. Having more people visit your website will be good news for your vanity, but think about how much it will really help your bank balance.
The right SEO strategy should ensure that you get more of the right type of visitors to your site. It's achievable and will help you to produce impressive results.
September 08, 2010
SEO India :The Website Heat Map and Other Analytics
A website heat map is a tool that allows you to see what parts of your pages are most frequently scanned by your visitors. Numerous vendors provide software that allows you to make use of this tool and other web analytics.
The tools help internet marketers and website publishers judge the performance of their websites. You must be able to accept constructive criticism in order to use these tools.
Computer programs cannot take your feelings into consideration. They can only give you the facts. You might be disappointed sometimes.
Of course, webmasters that feel their sites are perfect don't make use of these tools anyway. They are confident that what they have built is the best performing site on the internet.
The rest of us would like an unbiased "eye" (so to speak) to tell us how we are doing. A website heat map could tell us if people are looking at the portion of our websites where the ads are located. That could be important.
The maps can also help us decide where to place ads. After publishing a site and attracting some visitors, the maps direct us to locations where our visitors spend the most time.
It's not exact of course. No web analytics are exact. It's not a good idea to rely on any tool too heavily or even to worry about them too much. They are just good to have around.
Other web analytics can be used to gauge where your traffic is coming from. 80% of your traffic might come directly from the search engines. 10% might come from referrals. 3% might come from an email marketing campaign.
These are very important considerations, because it tells you where your advertising dollars are best spent. Knowing that the majority of your traffic comes from the search engines might make you decide to become one of the "sponsored results".
On the other hand, it could make you even more determined to improve your referral rate or try other marketing campaigns. You might find out that most of your traffic comes from the search engines, but that most of your buyers come from other sources.
Web analytics can also tell you where your visitors are located, based on the location of their IP address. This is not a street address, of course. You can see the cities or countries that your visitors reside in. This would help you decide if you need to add a second language, among other things.
What's the bottom line? It's worth your time to take a look at a website heat map, as well as the other analytical tools available today.
The tools help internet marketers and website publishers judge the performance of their websites. You must be able to accept constructive criticism in order to use these tools.
Computer programs cannot take your feelings into consideration. They can only give you the facts. You might be disappointed sometimes.
Of course, webmasters that feel their sites are perfect don't make use of these tools anyway. They are confident that what they have built is the best performing site on the internet.
The rest of us would like an unbiased "eye" (so to speak) to tell us how we are doing. A website heat map could tell us if people are looking at the portion of our websites where the ads are located. That could be important.
The maps can also help us decide where to place ads. After publishing a site and attracting some visitors, the maps direct us to locations where our visitors spend the most time.
It's not exact of course. No web analytics are exact. It's not a good idea to rely on any tool too heavily or even to worry about them too much. They are just good to have around.
Other web analytics can be used to gauge where your traffic is coming from. 80% of your traffic might come directly from the search engines. 10% might come from referrals. 3% might come from an email marketing campaign.
These are very important considerations, because it tells you where your advertising dollars are best spent. Knowing that the majority of your traffic comes from the search engines might make you decide to become one of the "sponsored results".
On the other hand, it could make you even more determined to improve your referral rate or try other marketing campaigns. You might find out that most of your traffic comes from the search engines, but that most of your buyers come from other sources.
Web analytics can also tell you where your visitors are located, based on the location of their IP address. This is not a street address, of course. You can see the cities or countries that your visitors reside in. This would help you decide if you need to add a second language, among other things.
What's the bottom line? It's worth your time to take a look at a website heat map, as well as the other analytical tools available today.
Search Engine Marketing Tool - Off Page Competition Analysis
SEO Competition Analysis--in order to be complete, must always be undertaken in two equally important steps. Step One, is the Off-Page Competition Analysis. Step Two, is the On-Page Competition Analysis. This article will cover the first step--in the context of assessing your competitors' websites.
Off-Page Elements
As can be deduced from the term, these are the website qualities that do not directly occur within the site itself. The concept of the words "do not directly occur within" can be a bit baffling, so I will proceed with a bit of elucidation.
Let me do it with the use of a different element. Let me relate these Off-Page qualities to--time. Almost all off-page elements are strengthened through the passage of time--the more time your competitor's pages have been online--the higher they rank. But it should be important to clarify that the passage of time alone is most useful only to the first element (domain age), and will matter less with the others. Backlinks likewise rely on time and are eventually attained as a domain grows older; enhances its presence, creates integrity for itself and attains its backlinks. The more important criterion for backlinks is not time, but the level of authority the websites have.
The Seven Off-Page Elements
DA - Domain Age
The age of your competitor's domain. Relies solely on how long their website have been in existence--the older, the better. Did you know that Google and the others search engines "know" exactly how old all website are? This is done thorough the use of "web crawlers"--programs that are constantly in search of new websites to document their contents and give them ratings, and assess page rank.
PR - Page Rank
A measure of the overall quantity and quality of your competitor's web page links. Google has its confidential system of PageRank algorithms. Nobody (expect Google) knows exactly what these algorithms measure. But SEO enthusiast constantly guess these to be directly linked to the elements included on this list.
BLP - Page Backlinks
Number of links pointing to a web-page from outside of the website. Note that this is one link that points to one web page.
BLD - Domain Backlinks
Total number of links pointing to an entire domain (the whole site) from outside of a website. In contrast to the preceding, this is one link that point to the whole site.
BLEG - Government or Educational Backlinks
The total number of links pointing to a web-page from Government (.gov) and educational (.edu) sources that are external to the web site itself. Here, the concept of high-authority domains come into play. One BLEG-link from a highly respected.edu site can become the equivalent of 100 BLD-links of low authority.
DMZ - DMOZ Listing
Whether your competitor's site is listed in the Open Directory Project's Directory.
YAH - Yahoo! Listing
Whether your competitor's site is listed in the Yahoo! Directory.
When done with your SEO Competition analysis, you must objectively look at your chances in making it in the niche you are considering. If your competitors are too strong--because they have gained a major dominance over your niche--your best option will actually be to find another one which is not "ruled over" by competitors.
A thorough analysis of both Off-page and On-Page elements can be difficult or almost impossible to do without the proper tools. One of the easiest and fastest way for this is to use the SEO Competition Module of the Market Samurai software.
With it, a complete and authoritative analysis of your niche's top competitors can be available for your study after one mouse click.
Off-Page Elements
As can be deduced from the term, these are the website qualities that do not directly occur within the site itself. The concept of the words "do not directly occur within" can be a bit baffling, so I will proceed with a bit of elucidation.
Let me do it with the use of a different element. Let me relate these Off-Page qualities to--time. Almost all off-page elements are strengthened through the passage of time--the more time your competitor's pages have been online--the higher they rank. But it should be important to clarify that the passage of time alone is most useful only to the first element (domain age), and will matter less with the others. Backlinks likewise rely on time and are eventually attained as a domain grows older; enhances its presence, creates integrity for itself and attains its backlinks. The more important criterion for backlinks is not time, but the level of authority the websites have.
The Seven Off-Page Elements
DA - Domain Age
The age of your competitor's domain. Relies solely on how long their website have been in existence--the older, the better. Did you know that Google and the others search engines "know" exactly how old all website are? This is done thorough the use of "web crawlers"--programs that are constantly in search of new websites to document their contents and give them ratings, and assess page rank.
PR - Page Rank
A measure of the overall quantity and quality of your competitor's web page links. Google has its confidential system of PageRank algorithms. Nobody (expect Google) knows exactly what these algorithms measure. But SEO enthusiast constantly guess these to be directly linked to the elements included on this list.
BLP - Page Backlinks
Number of links pointing to a web-page from outside of the website. Note that this is one link that points to one web page.
BLD - Domain Backlinks
Total number of links pointing to an entire domain (the whole site) from outside of a website. In contrast to the preceding, this is one link that point to the whole site.
BLEG - Government or Educational Backlinks
The total number of links pointing to a web-page from Government (.gov) and educational (.edu) sources that are external to the web site itself. Here, the concept of high-authority domains come into play. One BLEG-link from a highly respected.edu site can become the equivalent of 100 BLD-links of low authority.
DMZ - DMOZ Listing
Whether your competitor's site is listed in the Open Directory Project's Directory.
YAH - Yahoo! Listing
Whether your competitor's site is listed in the Yahoo! Directory.
When done with your SEO Competition analysis, you must objectively look at your chances in making it in the niche you are considering. If your competitors are too strong--because they have gained a major dominance over your niche--your best option will actually be to find another one which is not "ruled over" by competitors.
A thorough analysis of both Off-page and On-Page elements can be difficult or almost impossible to do without the proper tools. One of the easiest and fastest way for this is to use the SEO Competition Module of the Market Samurai software.
With it, a complete and authoritative analysis of your niche's top competitors can be available for your study after one mouse click.
SEO India :Search Engine Marketing Tool - On-Page Competition Analysis
SEO Competition Analysis--in order to be complete, must always be undertaken in two equally important steps. Step One, is the Off-Page Competition Analysis. Step Two, is the On-Page Competition Analysis. This article will cover the the second step--in the context of assessing your competitors' websites.
On-Page Elements
As evident from the term, these are the website qualities that can be found within the web pages of your competitors site.
The best way to explain these is to relate them to HTML; the acronym for HyperText Markup Language. HTML is the most dominant computer language used for web pages. Its system relies in the use of component portions of text that are structured into headings, paragraphs, lists, quotes, and other items. HTML pages come with a hierarchical structure with elements called as "tags"--surrounded by angle brackets within the files and web pages they occur in.
Below is a short sample HTML code from a strong (hypothetical) competitor's website on Rabbit Care--myrabbitcare.com; where the keyword "rabbit care" is used. To illustrate an ideal scenario--where three tags and the domain name all contain the keyword. Note that in HTML, left and right angle brackets (which cannot be shown faithfully here) are used. Substitute accordingly for each occurrence of the left and right parentheses on all of the 12 numbered lines that follow.
01 (!doctype html)
02 (html)
03 (head)
04 (title)Rabbit Care at its Best!(/title)
05 (meta name="Description" content="Rabbit Care at its Best")
06 (/head)
07 (body)
08 (h1)Rabbit Care Basics(/h1)
09 (p)Lorem ipsum Rabbit Care dolor sit emet...(/p)
10 (p)Rabbit Care consecteteur adipiscing elit...(/p)
11 (/body)
12 (/html)
The Five On-Page Elements
Title - Keyword in Title Tags--see line 04 in our example
Whether your competitor's web page Title tag contains the keyword.
URL - Keyword in URL--contained in "myrabbitcare.com"
Whether your competitor's URL contains the keyword.
Desc - Keyword in META Description--see line 05 in our example
Whether the keyword appears in your competitor's web page meta description tag.
Head - Keyword in Header Tags--see line 08 in our example
Whether the keyword appears in your competitor's web page h1, h2, h3, etc. tags.
CA - Google Cache Age
The number of days since Google last indexed the page listed.
When done with your SEO Competition analysis, you must objectively look at your chances in making it in the niche you are considering. If your competitors are too strong--because they have gained a major dominance over your niche--your best option will actually be to find another one which is not "ruled over" by competitors.
A thorough analysis of both Off-page and On-Page elements can be difficult or almost impossible to do without the proper tools. One of the easiest and fastest way for this is to use the SEO Competition Module of the Market Samurai software.
With it, a complete and authoritative analysis of your niche's top competitors can be available for your study after one mouse click.
On-Page Elements
As evident from the term, these are the website qualities that can be found within the web pages of your competitors site.
The best way to explain these is to relate them to HTML; the acronym for HyperText Markup Language. HTML is the most dominant computer language used for web pages. Its system relies in the use of component portions of text that are structured into headings, paragraphs, lists, quotes, and other items. HTML pages come with a hierarchical structure with elements called as "tags"--surrounded by angle brackets within the files and web pages they occur in.
Below is a short sample HTML code from a strong (hypothetical) competitor's website on Rabbit Care--myrabbitcare.com; where the keyword "rabbit care" is used. To illustrate an ideal scenario--where three tags and the domain name all contain the keyword. Note that in HTML, left and right angle brackets (which cannot be shown faithfully here) are used. Substitute accordingly for each occurrence of the left and right parentheses on all of the 12 numbered lines that follow.
01 (!doctype html)
02 (html)
03 (head)
04 (title)Rabbit Care at its Best!(/title)
05 (meta name="Description" content="Rabbit Care at its Best")
06 (/head)
07 (body)
08 (h1)Rabbit Care Basics(/h1)
09 (p)Lorem ipsum Rabbit Care dolor sit emet...(/p)
10 (p)Rabbit Care consecteteur adipiscing elit...(/p)
11 (/body)
12 (/html)
The Five On-Page Elements
Title - Keyword in Title Tags--see line 04 in our example
Whether your competitor's web page Title tag contains the keyword.
URL - Keyword in URL--contained in "myrabbitcare.com"
Whether your competitor's URL contains the keyword.
Desc - Keyword in META Description--see line 05 in our example
Whether the keyword appears in your competitor's web page meta description tag.
Head - Keyword in Header Tags--see line 08 in our example
Whether the keyword appears in your competitor's web page h1, h2, h3, etc. tags.
CA - Google Cache Age
The number of days since Google last indexed the page listed.
When done with your SEO Competition analysis, you must objectively look at your chances in making it in the niche you are considering. If your competitors are too strong--because they have gained a major dominance over your niche--your best option will actually be to find another one which is not "ruled over" by competitors.
A thorough analysis of both Off-page and On-Page elements can be difficult or almost impossible to do without the proper tools. One of the easiest and fastest way for this is to use the SEO Competition Module of the Market Samurai software.
With it, a complete and authoritative analysis of your niche's top competitors can be available for your study after one mouse click.
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