The World of Duplicate Content - Use of a Filter

The World Wide Web is like a running race or marathon where websites compete to reach the finish line first. In this case the finish line is higher ranking. And in this race for supremacy it is important to avoid duplicate content and its penalties.

To facilitate the efficient functioning of directories search engines have been armed with content filters. This removes or filters duplicate content from pages it's indexing. And the most hurtful penalty is lower rankings.

Unfortunately, these filters not only catch rogues but web pages that are genuine too. What webmasters need to do is understand how filters function and know what action is to be taken to avoid being filtered out.

When a search engine sends out spiders the filters leave out or sieve:

• Websites that feature identical content. And when within a site the webmaster includes many copies or versions of pages to cheat the search engines. Filters are also extremely sensitive to "doorway" pages.

• Content masked by different packaging. Known as "scraped content" this duplication of pages with little or no relevant changes falls prey to filters.

• Product descriptions featured by e-commerce sites. Most e-commerce sites publish alongside a product the manufacturer's description of the product and this content then appears on zillions of e-commerce sites falling victim to filters.

• Articles distributed widely over the net. While some engines are programmed to find the origin of the article there are others who may not be able to source the origins.

• Pages that are not duplicates but contain the same core material written by different people.

To get the better of filters you need to:

• Use a tool like the Similar Page Checker http://www.webconfs.com/similar-page-checker.php to ensure that the pages in your site are not mirroring content from elsewhere. In case there are other URLS with similar or identical content the tool will reveal them to you and you will be able to make changes in your pages.

• Be vigilant and know who has "helped" themselves to your content. By using www.copyscape.com you can determine which websites have stolen or copied your work.

• Even if you do use distributed content you can add a commentary or make changes to the page focusing on its relevance to your site. By making any content your own you are making it unique and different and this will ensure that the pages are not filtered by search engines.

• Even if you are running an e-commerce site you must include product descriptions that are distinctively yours and not run of the mill.

Lean as much as you can about duplicate content and its dangers. Read the issues that were discussed at the SES 2006 New York Session and other forums. Remember most search engines, Google, Yahoo, or Open Directory Project do not want to be flooded by duplicate content and web pages.

Jake Baillie, President of TrueLocal listed the duplicate content mistakes to be: circular navigation; printer friendly pages; inconsistent linking; product only pages; transparent serving domains; and bad cloaking.

It is important for sites to get high ranking through fair and not foul means.

A guide to good Search Engine Optimisation (SEO) tips

Getting your website listed in Search Engines (SE) can sometime be a monumental task in itself, here are my top ten tips to get you started.

1. Page Title
Forget using 'Welcome to my website' as your page title, if you really want to attract target media specify your keywords and list your product keywords separated by an | (hold Shift + backslash key) symbol (eg: Digital Cameras | Video Cameras) will boost the strength of your chosen keywords, in this case Digital and Video Cameras.

2. Page Filenames
Still naming your page filenames as products.htm or aboutus.php, why not add some weight to your website and help the SE distinguish from the multitude of pages with generic names and again utilise your keywords into your filenames (eg: paper_back_novels.htm) for a Book selling site with this link to the list of Paper Back Novels.

3. ALT Tags
Again keywords play a huge part in the design of your site and another area to include these words is in your image 'ALT" tags.

4. Header Tags
Getting back to your Page Title, there is no point in making the heading text "Welcome to my Website" especially if you are selling Garden Tools. Using , and tags to emphasize your Products and Services in order of importance, lets the SE's.

5. Bold Text
Got something to say?, say it in Bold Text, this tells the SE that this text is important and relates strongly to your content and keywords and should be taken notice of.

6. Keywords
Some say they aren't that important anymore to getting results in the SERPS (Search Engine Result Pages) but using them correctly can add to your sites overall effectiveness. Concentrate on 3 - 4 keyword phrases (eg: "custom website design" or "web site design" for web site designers) and make sure they are used in the first and last paragraphs of your home page content.

7. Google Toolbar
Not only a search tool the Google Toolbar displays each sites Page Rank according to Google on it popularity and web presence.

8. Alexa Toolbar
Download the Alexa Toolbar from Amazon and sign up to their affiliate program, the toolbar is an essential tool in gauging the popularity and hit results of how your website ranks in the www..

9. RSS Feeds
Want to increase traffic? well consider starting a RSS Feed on your website with important news items relating to your business and your chosen profession then link these to your articles.

10. Article Writing
Article writing is another way to cross promote your site with helpful information for others and with links back to your site.

In conclusion
There are many facets to Search Engine Optimisation of websites and these 10 tips are merely just a few and a good starting point to get your website promoted in the www.

freelance seo india : Battle of the Major Search Engines

Search Wars! Battle of the Major Search Engines

It's pretty safe to say that anyone who has a computer has at some point or another used a search engine. Search engines are extremely useful creatures. They have had a major impact on our society, I mean its pretty amazing that you can just go type in anything you want into a search box and get back information about it in about two seconds. Before search engines came along you pretty much had to rely on going to the library to get more information. With that being said the popularity of search has created quite a huge market. The advent of paid advertising has sprung search engines into a multi-billion dollar a year industry, thus creating some pretty stiff competition. Right now we are in the midst of a major war on the internet, with the major players being Yahoo, MSN, Google, and an upcoming strong contender in Ask. So you may ask who is winning this war right now? And why? And who will take the lead in the future? One thing is for sure the reward of being the king of the search mountain will reap billions and billions of dollars annually.

So what are these top gun search engines competing over? The answer is clicks, on the paid advertisements they present every time someone uses their search engine. If you notice when you use Google for example that at the very top of the page and on the right hand side it says sponsored sites. This is where people trying to make money online pay to advertise for their company. These prices range from nickels and dimes per click, all the way up to hundreds of dollars per click, depending on the keyword. So the main objective for a search engine is to get as many people as possible using them to search the internet. Just think about it for a second, the more searches they get, the more chance of people clicking on their paid ads, which is where they make their money. Now of course not everyone is going to click on the paid ads, only a small percentage of the searches they receive ever actually make the search engine money. However, with millions of searches a day it only takes a small percentage to really make a big monetary difference.

So who are the warlords going to battle here? And who is in the lead? The three major competitors are MSN, Google, and Yahoo, and Ask is fighting its way back into the mix of things with some pretty sweet search features.

As of right now Google is in the lead, they receive somewhere in the ballpark of 80% of all search queries on the internet. Google is estimated to gross around 3 billion dollars in 2006, all from just paid advertisement. Now you may ask why is it that Google is so far ahead? Well there are a few reasons. First, Google has the most advanced algorithm, which is the mind boggling mathematical equation that ranks and lists sites depending on the keyword. Trying to understand their algorithm is extremely complicated, Google only hires absolute geniuses to work for them. Second, is the brilliance of Google.com itself, which is their homepage.

Take a look at Google's homepage, all you can do is type your keyword in the search box and hit search. There's really nothing else going on it's pretty clean cut and user friendly, with absolutely no distractions from getting people to do what they want. Which is search

Now take a look at MSN, or Yahoo's homepage. It is just jam packed with all sorts of stuff to do from playing games to reading articles about the news. This stuff is great and all, however it does distract people from typing into the search box and inevitably clicking on a paid ad putting money in their pocket. I believe this is a major part in why Google has such a gigantic lead in the volume of searches they receive compared to the other top guns. .

So I firmly believe that in this case the giant will not be taken down. Even though you see commercials for Yahoo and Ask, you know the ones with the cheesy guy screaming Yahooo and the monkey that Ask is featuring. The bottom line is Google has the best algorithm right now and their site doesn't distract people from searching, which will yield many more search queries. Who knows though just as Google basically came from no where and took over the market, there may be a new kid on the block that will topple them. However as of now though they are the reigning champions.

freelance seo india : SEO Easy Steps

SEO Easy Steps

Search Engine Optimization companies are making a fortune by doing the menial work that is overlooked by many designers. It is ridiculously easy to do most of the work done by most SEO companies, all you have to do is create good habits.

There are 9 main points you should focus on:

• Keywords
• URL Text
• Description, Meta tags
• Title tags
• Image Names
• ALT tags
• Heading tags
• Content
• Hyperlinks

The focus of these 8 steps is to load your pages with as many "keywords" as possible.

Keywords

Keywords are the most important aspect of good SEO, this is where you tell the Search Engines what your site is about. Search Engines use an algorithm to determine the "Keyword Density" of your site, this formula is:

Total Words ÷ Keywords= Keyword Density

Use this formula on your competitors web site and see how they score, then aim to beat that score.

Choose keywords that best relate to the information, products or services that you are offering. For instance, if I am designing a site about "Web Design", I want my site to include the words "Web Design" as many times as possible.

However, most people don't just search for just one word, they type phrases, so you should consider the phrases that best suit your sites target market. For example, if I am creating a site about "Web Design" in New Orleans, I would include "New Orleans web design" in my keywords. Another way around this is to not separate my keywords with commas, just use spaces, and the Search Engines will make the phrases for you. The most important thing to remember is that the content of each page is different, so only use keywords pertaining to that page.

URL Text

When you name a new page you have the option to call it anything you could possibly think of, why not se a keyword? After all, the URL address is the first things a search engine comes across when indexing your pages. You have to remember content doesn't come easy to everyone, so you gotta slip in your keywords when the process gives you an easy one.

Description Meta tags

These tags are dwindling in importance since Search Engines are now looking at content, but every little bit counts.

Optimize your meta tags to match your content, products, and services, and the Search Engines that still look at meta data will reward your efforts.

Title Tags

Title tags are the tags that tell the Search Engine the title, or formal description of the document or page. This is the word or phrase that is seen at the top of the browser window. The most important rule about title tags is, don't put anything in the title tags but keywords. Once again this is an easy time to slip in your keywords, so don't miss out.

Image Names

As I said before, content doesn't come easy to everyone, so slip in your keywords whenever possible, this applies to image names. If you are saving a picture of a guy working on a computer for your web design web site, don't call it "some_dude.jpg", call it "web_site_design.jpg". The Search engine will look at the code for the site and see the image pertains to the content of the site and this will be another relevant element on that particular page. You have to take the easy ones when you are given a chance.

ALT tags

Alt tags are keywords that you can attach to images, giving more weight to the image since Search Engines can't analyze the content of the image itself. Here is a chance to slip in more keywords without writing great content, use it.

Heading tags

Heading tags are associated with the bold font that leads into a section of text. Like this:

Web Design

Web Design Inc. offers custom web site designs...

Your heading tags should only be keywords, and should be presented in the order that your Meta tags follow.

H1= first meta tag, H2= second meta tag...

Try to utilize all 6 heading tags on each page to ensure maximum page optimization.

Content

As every expert will tell you, "Content is King." Each web page should have at least 350 words on it, and the more the better, but keep in mind the formula for keyword density. You don't want to fill a page with 1500 words of jibba-jabba and only 5 keywords in it. Some people get hung-up on how browsers display text, and use images with text in them because they want a cool font, but browsers can't read the text embedded in images, so this content ads no weight to the page in a Search Engines eyes.

Linkbaiting is the new trend among high ranking sites. Linkbaiting means writing quality content, or articles that other web sites can display on their pages as long as they give credit, and a link to your site.

You don't have to be a vi or emac expert to write good web content, just be thoughtful of how you word things and incorporate your keywords.

Hyperlinks

Hyperlinks are text links to other pages on your site. The rules of SEO and hyperlinks are easy:

• Use hyperlinks so the Search Engine will have a text link to follow to the next page
• Don't use one word links, use long link phrases, preferably keyword phrases
• Use bullets, or some sort of small image that you can attach an ALT tag to, this will ad more importance to the link, and throw in a couple of free keywords for you.

Keep these 9 aspects in mid when designing a site, and you are sure to have a leg up on the competition.

freelance seo india :Find out how to Create Your SEO Strategy

As soon as you recognize precisely what is meant by SEO and what are the assorted processes involved in SEO, it's time to decide on an SEO strategy. Getting your website optimized for the search engines to put you higher on the search outcome pages is a long run goal. So that you merely cannot afford to waste your time with confused attempts at doing it right. You should have a plan.

Serps have two kinds of hyperlinks that they serve while you submit a query - paid or sponsored links and organic links. Natural links are what you might be actually preventing for when you find yourself doing SEO. They are necessary as a result of that gives your far more credibility than paid links. Additionally, they're free! So long as you are doing SEO proper, you may be sitting in the high positions of search results for the queries associated to your niche.

Natural results are build up principally from hyperlink popularity. And that no longer signifies that the website with the most hyperlinks directed in direction of it is going to win over the others. Serps now use way more difficult calculations to determine which links are ‘good' links and which are ‘dangerous'. For instance - links from authorities websites and University sites are regarded very extremely whilst adults sites are disregarded and even seen as a negatives.

So a part of your technique needs to be about getting good sites to link back to you. There are a number of ways to do this. You'll be able to buys hyperlinks from sure places. The perfect ones will always be priced the highest. Start networking with other site owners and trade links with them. You may as well begin calling them up and emailing them with link back requests. You'll be shocked how nice some individuals can be.

However link building is only one a part of the game. Search engines like google and yahoo are very sophisticated nowadays they usually can actually tell if the content is read worthy or just rehashed nonsense. They do this via exceedingly sophisticated algorithms. This and the need to have a long run, natural viewers makes it crucial so that you can have actually good content material on your website. Think about it - when you have good rankings, people will come to your site. Then it depends on the content. Good content material will preserve them in your website and can make them share your hyperlink on their social networks. Unhealthy content material will simply drive them away.

The opposite part of your campaign can include paid links, if you have the budget for it. Right here you will have to choose your focused keywords. When these key phrases are queried for, your advert will show. The pricing is predicated on demand. So you need to find out some not so in-demand key phrases that work for you.

Doing these items for a month or two ought to offer you ample data to resolve where to strike the balance. Crunch the numbers and see what worked and what did not. Add all of them up and you will have your technique in entrance of you.

Why SEO is something which should only be done by Experts?

Search engine optimization or SEO is worn for optimization of websites for the clients. The clients need their websites urbanized and invite impending buyers. A SEO practiced is a consultant who performs SEO navy. SEO tactics with web spot development and create perfect the feature and degree of internet transfer. Traffic arose is generated from pursuit engines with the help of organic or algorithmic quest fallout. Searches are based ahead keywords that can help breed more visitors on a website. These embattled keywords may compose of aura quest, diligence-precise or area hunt. Web developers and designers are always looking for ways to enrich the part and attribute of web passage. Targeting keywords or prevalent nook helps a website untaken in the quest fallout or come to the elevated grade. Number of searches made on this keyword or position would help searchers to visit that locate. This will upgrade the issue and profit of the selling man or location holder.

Search engine optimization is a kind of affair plan that is used for increasing the relevance of a website. SEO helps to recognize the prevalent niches and what people explore for. This managed involves coding and presentation of the locate. SEO also helps in fitting the harms allied to the structure to add single matter to the situate and making the locate more appealing to the visitors. This method is called indexing or pallid hat technique and another category of techniques called spam indexing or black hat tends to injury hunt engine customer experience and such websites are soon aloof from hunt engine directory.

Search engine optimization makes a useless website fork into a nifty and most visited website at google ranks. SEO increases the total of incoming transfer via honorary hunt results whereas Search Engine marketing (S E M) deals with rewarded inclusion. SEO skilled helps the client to find the position that is popular and then use many methods such as social book marking, comfort lettering, blogs or forum posting to breed web transfer to his clients website.

freelance seo india : Are You Without Mistakes in Your SEO?

Even if this is your first attempt at optimization you need to use more than just pictures in you site menus and headings. They might think the pictures give them a better first impression to visitors. One drawback of not optimizing is that search engines cannot read images. Text based content is read and cataloged by spiders. Search engine spiders liks tags that use h1, h2 and h3 instead of images. The goal here is to bring value to the search engines. Search engines are constantly seeking these tags to improve their service to your customers. Ranking your website is a complicated process that you can make simpler for the search engines. A more appealing headline can be achieved even without using images. Images in such areas do more harm than good.

SEO should begin as soon as possible to avoid waiitng too long. Optimizing your site nowadays is an obvious thing that you need to be aware of. Don't miss grabbing your fair share of search engine traffic. Even if your site is brand new, you need to start working on its search engine optimization part. The earlier you do, the better it is. Your targeted traffic is important so don't procrastinate getting optimization complete. Working towards a high ranking means putting alot of effort into keyword optimization. Without keywords you won't be able to take a share of the targeted traffic they present to your site. Free key word optimization is the way to go.

Keep your content on one domain name. It is necessary to avoid using multiple domain names and sub domains except in certain circumstances. It is a waste of time to think you can dominate the first page with multipe names. A better ranking on your main domain is a more complete concept. Doing this will make your site a priority in seekers minds.

Search Engine Optimization Techniques Give Dramatic Results!

As a business owner you have watched other businesses establish themselves online and heard numerous success stories of how they have increased sales substantially with the addition of their Website and search engine optimization techniques.

Bill Gates said "by the end of 2002, there will be only be two kinds of businesses: those with an Internet presence and those with no business at all."

Gates might have been overstating the case but there is no doubt at all, that an effectively marketed Website,and this is the key – effectively marketed – is the most powerful tool you can use for any business to succeed in today's incredibly competitive market.

Is your Website performing and bringing you more business?

If not, why not?

After all, isn't that the reason you purchased a Website as you were led to believe it would definitely improve your customer base and increase sales.

So, what's gone wrong?

It's very simple - the one and only reason your Website is not performing is because it is not being marketed properly.

As Gates indicates in his statement above, the Internet is the most amazing prospecting tool for your business today, if used properly. It has truly revolutionized the term "business networking" and is the means to transform your business in a very short time.

This might sound a little dramatic but it is so important for the ongoing, future success of your business to understand that marketing your business online is not about technology – it's about people.

While the Internet is an inter-related network of computers, it is the way that you inter-act with people that is important. It is about reaching new customers by establishing relationships with them, gaining trust and building integrity – this is what equates to sales, repeat business and the most powerful of them all – word of mouth advertising.

Why? Because you have created and helped to accelerate the know you, like you, trust you aspect all business owners have to achieve if you want your business to be around for a long time.

Your Website is the best communication tool you have to get the information about your products or services out to your existing and potential customers, hundreds of thousands or even millions of them.

As soon as you understand the basic principles of successful online marketing and apply this knowledge in a positive way, you will be positioned strategically, to increase your profits quickly and substantially.

Prospecting for potential customers to find your Website in search engine results is the key.

Think about this – 80 percent of traffic comes via search engines. There are right now more than 4 billion Web pages and Internet traffic doubles every 100 days.

Does this give you some idea of the power of online marketing?

The Importance of Correct Link Building

Most website owners search through thousands of how- to- articles to find the most up-to- date information on Search Engine Optimization. Indeed the first question most internet marketing experts are asked is "how do I drive more traffic to my website?" These articles are informative, but they often fail to mention the importance of correct Link Building. There is lots of information on the web about the importance of link building; however, they are contradictory and often scattered.  Remember, a well executed link building or link popularity strategy can increase you website ranking. To accomplish this you need a good quantity of links pointing to your site from quality websites.

Link Building process can be difficult and tedious work. Mistakes can place your site in the search engines black listed category, or eliminate your site from their indexes completely. Investing in an online service will pay off in the long run. Most link building online services will create a good link building strategy that will target links from relevant and highly ranked sites.  A good online service must ensure that all of your pages are optimized for relevant keyword phrases and contain quality incoming links.

A well executed Link Building Strategy should include the following:

Relevancy:  While relevancy is very important, new studies show that having a mix of links covering multiple topics of interest from strong, relevant sites and general family friendly sites is the most effective approach.

Stay steady:  Maintain a consistent flow of incoming links to become a trusted source to Google.  Google often places a red flag on sites that have a spike in incoming links and all of a sudden stop or slow down. In order for Google to accept a site as credible, you must continue a new campaign for several months for Google to "trust" that the links are natural and organic.

Create deep links:  To ensure that the best converting page is what ranks the highest in the search engine result page, and when focusing on specific keywords within link building campaign, it is generally best to link to the most relevant page for the particular keyword. For instance, the homepage or a subpage within your site that has been optimized for that particular term or subject. However, content is still the most important aspect of link building. You need to have informative and relevant content that is of value to the reader in order to be seen as authority on the subject you are trying to be ranked for. If you have pages within your site that Google hasn't indexed, you aren't getting credit for the content on those pages!  Ensure you are getting indexed by the search engines by creating "deep links" into each page within your site. This will increase your number of indexed pages and your old content will still appear relevant, which could save you a lot of time and money.

Diversify anchor text:  Various people that are naturally linked to your site have different anchor text.  Therefore, it is smart to use multiple keywords within your link building strategy and anchor text to create a more natural link. This can be accomplished by using slight variations of keyword phrases and changing them from time to time.

Mix Link Types: Create links that are natural looking as possible with a healthy portfolio of press releases, blogs, articles, directories and bookmarks. Make sure to include some high quality links as well as other "normal "links for a natural looking link portfolio. Your link building strategy will make or break your site. An organic backlink portfolio is diverse and consists of multiple link types. Google designed its algorithm around links and that's how it determines how important a site is. Through links, Google allows the web community to essentially "vote" for each other. Since each link counts as a vote, it's important to ensure your votes are as natural and organic as possible.

Give it time: During recent years Google deems the age of websites as more important due to the problems it has encountered with spammers. An effective link building campaign takes about 3-6 month. Some new links that grow over time will start showing authority and pass value to your site. Link age is one of the most important factors when evaluating the effectiveness of a particular link campaign. Give your links time to grow importance, achieve full indexing and give your site that boost you are looking for.

High Ranking links may not be as important:  Google uses a scale called Page Rank (PR) where a numerical value of 0-10 is given to show the importance of the website/page. Sites with higher PR values are generally deemed more valuable in link building. However, there are many other variables in link building that can give value to a website; for instance, the age of the domain, the number of outbound links on that page, daily hits and time on site, number of indexed pages, number of incoming indexed links and other factors. Remember, building links on pages that are SEO friendly and related to your keywords and topics could be more important than what the Google toolbar is telling you.

The most important concept to take away from this article is that when it comes to link building, diversity is the most important factor. Creating a high quality link is important as well; however make it  as organic and natural as possible. As a website owner, you need to stay ahead of your competitors. Look into hiring an online service to help you stay above the competition in this ever changing industry.

Content Management System vs. Search Engine Optimization

A great concern of many web site designers is the affect that a content management system (CMS) has on search engine optimization (SEO). In the past, content management system applications published content with drawn out, complicated URLs or often created several copies. Because of this, search engines seldom accepted the URLs and often ranked the web site lower than normal. Fortunately, CMS applications are designed to be more SEO friendly.

Search engine optimization is very important and should be taken seriously with any type of web site. Entrepreneurs and small business owners who may not have a large budget are now considering how they are going to receive high page rankings within search engines. These individuals are educating themselves on SEO and other technological genres.

Nowadays, most content management systems are expected to improve a web site's search engine optimization rather than to hurt it. When shopping around for that perfect CMS, ask yourself the following questions: "How does the software or application help with my SEO?" and "What specific parts of the application or software will help to advance my SEO efforts?"

On the other hand, be sure to pay attention to the structure of the application and how it helps you develop your content. This aspect is very crucial simply because a CMS is meant to maintain your content in an orderly manner.

Below are the six main categories of a Content Management System:
• Enterprise CMS (ECMS)
• Web CMS (WCMS)
• Document management system (DMS)
• Mobile CMS
• Component CMS
• Media content management system