As you probably know, Google AdWords is a pay-per-click marketing system, which is a great way to get traffic to your site. But if you don't know the ins and outs, it can end up costing you a lot of money and not making you any.
So, what's the key to success with AdWords? Well, I wish I could tell you there were one or two simple tricks, but the fact is, the best way to ensure success with AdWords is to be familiar with every aspect of the system. This will likely take weeks or months of research, plus a few bucks spent testing out a real AdWords account. However, you can greatly increase your chances by following this bit of advice: don't skimp on the keyword research!
Maybe you had it in your head that you could go through your site, grab 20 or 30 words or phrases, load them into an ad group, and you'd be watching the traffic and sales pour in. This is simply not the case. Keyword research should be the most time-consuming part of setting up any campaign; not only that, but you should be doing it all the time. That's right - never stop building your keyword list. Okay, now let me explain a few things:
First, you need to understand how Google uses your keywords to show your ads. You place a bid that determines your maximum cost per click (CPC) for each keyword. This can be different for every single keyword, if you wish. This bid does not represent the amount you'll pay for each click (like on Overture); this is just the maximum you'll ever pay for any single click. For example, if you have a max CPC of $0.50 set for a keyword, you'll only have to pay the full amount if someone else bids $0.49. If that person decides to lower his bid to $0.30, you'll only pay $0.31. This is because Google's bid discounter only charges you one cent more than the next highest bidder, no matter what your max CPC is. Theoretically, then, you could bid $10 or even $100 and still only pay $0.31 for a click.
But that's not all! As you start getting impressions (i.e., your ad shows up in the search results) and clicks, you'll have a click-through rate (CTR). This represents the number of clicks you receive per 100 impressions. Here's the really beautiful thing about AdWords: the higher your CTR, the lower your click cost. Because Google values relevance, you'll receive a bonus for having a relevant ad, and CTR is the primary indicator of how relevant your ad is. So, let's say you're competing with someone for ad position No. 3 on the search results page for a particular keyword. Your max bid is $0.50 and his is $1. He should be way above you, right? Not necessarily. Suppose you have a CTR of 5%, and his is only 1%. Google factors in CTR when calculating ad positions, so you end up with this: max CPC × CTR = (what we'll call) ranking factor. In this case, your ranking factor is 0.025, while your competitor's is only 0.01. Which means your ad shows above his for $0.50, even though he's willing to pay up to $1!
Okay, so now you know the basics of how keywords work in AdWords and how Google charges you for clicks. What's next? Keyword research. The best way to go about this is to use WordTracker. I won't get really specific about how WordTracker works, because they've got a ton of information right there on the site - just go do some reading there when you finish this article. Basically, though, WordTracker will help you find the best keywords to use in your AdWords campaign. You type in any word, and you'll get up to 300 related terms, which you can then click on to find a few hundred variations of that term. The terms you'll get are all terms from WordTracker's search query database, which uses metacrawlers to compile information (again, they explain it on their site if you're really interested). So you know that all the words you find there are real terms that people are actually searching for. Even better, you get a prediction of how many searches to expect per day for any keyword, how many times it shows up in their database, and a KEI value to determine your best words (KEI stands for Keyword Effectiveness Index, which you can also read about on the site). You can get a free trial, or you can sign up for a single day to test it out with all the features included (a day's membership is just a few bucks).
There are some free keyword research tools you can use, but I recommend these only for absolute newcomers who have no budget to start out with. Overture's Keyword Inventory is a good, free resource, but there's a catch: it shows results only for searches done through www.yahoo.com. If you're marketing with Google AdWords, you should know that Google accounts for at least twice as many searches as Yahoo!, in some cases three or four times as many. (Though reports vary, Google usually receives credit for about 50-60% of all searches, while Yahoo! gets about 20-30% - but this is based on all searches, and results for individual searches may vary widely.) You may find other "free" tools or downloadable programs that claim to help you with keyword research, but I say don't bother with them. You get what you pay for. Most of them just pull their results directly from other free online tools, and they don't offer anything in the way of features unless you buy the "full version." If you're out to get one for free, just use Overture. (Google's own traffic estimator is decent, but it doesn't give you an exact count for searches within a given period; you just get status bars, which are hard to interpret. Google's bid and position estimates are also usually way off.)
But third-party tools, even if they're very good, won't do your keyword research for you. You'll have to pick through your web site (or your affiliate's sales letter) for words and phrases that you can use. Then, using those words, see if you can think of similar words or concepts that people might be searching for. There's no real trick to this; you've just got to do a lot of brainstorming. Once you've got a good core list, take that over to WordTracker to beef it up. (Hint: If you see any words that don't directly relate to your product, service, or niche, add them as negative matches.)
Now you should have a lean but healthy keyword list. This is your first step to beating out your competition on Google AdWords.
December 31, 2010
Best SEO Firm: Your Guide To Online Success
These days, everyone seems to have an opinion or the other in the SEO field. Well, it will not serve any of your purpose if you keep on listening to everybody and implementing everything that you come across. If you are very serious about your online business venture, your best bet would be to hire the services of the best SEO firm in your city to do the work for you. No one needs to be told that SEO means search engine optimization, but what they need to be told is what are the proper methods of doing SEO.
Basically, SEO is nothing but publicity methods of a site on the web. Publicity rules and you must make sure that you have the best advertising methods in place for announcing your presence on the web. Competition is immense and you have to risen yourself in this competition to be successful in online business. Search engine marketing is one of the fastest growing industries. To be successful on the web, it is important to do search engine optimization.
For doing successful online business, it is important that your site must be available and accessible to all online visitors at all times of the day. If visitors come to visit your site and sees that your site is not functioning properly, then he will not come back again to the site. The net is a very good source for you to learn about the basics of SEO. However if you want to make use of SEO methods for popularizing your site, hiring SEO services from the best SEO firm is the perfect as well as the safest bet for you.
Sure you will let the best SEO firm handle the job for you, but it pays in the long run if you have a proper knowledge about this. The first and foremost thing that you should do is find out and determine who the target audience of your product is. It would be rather stupid on your part if you are targeting the wrong audience for advertising your product. All your money, time and other resources will simply go waste without yielding any visible results. Your business will just go to a downwards spiral. So take a hold of your online business before it is too late to amend the damage.
Work towards getting targeted traffic to your site. On any given day, your site can have thousands of visitors, but what purpose will this serve if their visit is not monitorized. Making commanding landing pages on your site is a great way of going about attracting the right kind of visitors to your site. Visitors on clicking the link of your site must be immediately transferred to the page that they want to see. This will ensure that visitors do not face any difficulty in finding out what they are looking for.
Hiring the services of the best SEO firm in your city is an excellent source for you to do successful online business. SEO firms are experienced and know what they need to do to make your site successful on the web. There are many aspects that need to be dealt with and taken care of popularizing for your site on the web. Just make sure that you find out the best SEO firm to do the work for your site.
Basically, SEO is nothing but publicity methods of a site on the web. Publicity rules and you must make sure that you have the best advertising methods in place for announcing your presence on the web. Competition is immense and you have to risen yourself in this competition to be successful in online business. Search engine marketing is one of the fastest growing industries. To be successful on the web, it is important to do search engine optimization.
For doing successful online business, it is important that your site must be available and accessible to all online visitors at all times of the day. If visitors come to visit your site and sees that your site is not functioning properly, then he will not come back again to the site. The net is a very good source for you to learn about the basics of SEO. However if you want to make use of SEO methods for popularizing your site, hiring SEO services from the best SEO firm is the perfect as well as the safest bet for you.
Sure you will let the best SEO firm handle the job for you, but it pays in the long run if you have a proper knowledge about this. The first and foremost thing that you should do is find out and determine who the target audience of your product is. It would be rather stupid on your part if you are targeting the wrong audience for advertising your product. All your money, time and other resources will simply go waste without yielding any visible results. Your business will just go to a downwards spiral. So take a hold of your online business before it is too late to amend the damage.
Work towards getting targeted traffic to your site. On any given day, your site can have thousands of visitors, but what purpose will this serve if their visit is not monitorized. Making commanding landing pages on your site is a great way of going about attracting the right kind of visitors to your site. Visitors on clicking the link of your site must be immediately transferred to the page that they want to see. This will ensure that visitors do not face any difficulty in finding out what they are looking for.
Hiring the services of the best SEO firm in your city is an excellent source for you to do successful online business. SEO firms are experienced and know what they need to do to make your site successful on the web. There are many aspects that need to be dealt with and taken care of popularizing for your site on the web. Just make sure that you find out the best SEO firm to do the work for your site.
Link building for effective search engine optimization
When you begin the task of acquiring quality and relevant backlinks to your website there are many factors that can increase or decrease your search engine rankings. This article outlines the difference between good and bad backlinks.
A quality backlink pointing to your site should be in the same category and relevant in content to your website. The page where your link is located should be indexed by Google and the page should also have a Google page rank. The webpage where your link is located should also contain no more than 30 other out-going links to other websites. Link pages with more than 30 out-going links are less relevant to the search engines. Having your link posted on this type of webpage can affect your search engine rankings in a negative way. Other excellent techniques of acquiring backlinks are directory submissions, posting articles, blogs and forums.
For directory submissions select the proper directory category and take a look at how many other websites are contained in the category where your link would be posted, if you can manage to get on the first or second page of the listings, this is a quality backlink. Also look at the Google page rank of the landing page for your link. If the page has a Google page rank this is also a quality backlink.
Stay within your category, relevant content is very important to the search engines. Write an article preferably relevant in content to your website and submit the article to high quality article directories. Blogs are an excellent way to get quality one-way backlinks, Blog sites also receive tons of traffic, which in turn give your site more exposure. Posting your link on forum pages is also an efficient method of aquiring backlinks instantly.
Backlinks to avoid would be a zero page ranked webpage, especially if the home page has a zero page rank. Links posted within framed webpages which will also steal your traffic. Especially avoid link farms, webpages which contain more than 100 unrelated outgoing links, This type of link page is frowned upon by many major search engines. Avoid Webpages with mirror sites containing the exact same content with a different URL, also pages that utilize redirects and URL cloaking. Never post your link on a webpage that contains a "no follow" or "no index" robots meta tag within the source code. Dynamic websites with question marks in the URL should be avoided because they are not always indexed by the search engines.
Avoid posting your link on a page that opens very slow or contains mostly ads and flash banners. Try not to aquire or purchase great numbers of backlinks in a short period of time, backlinks should be accumulated gradually. Also avoid webpages and directories that list their results in alphabetical order, as their database increases your link could be moved to a less relevant page with less pagerank. Quality backlinks are one of the most important factors involved in the process of acheiving high search engine ranking.
A quality backlink pointing to your site should be in the same category and relevant in content to your website. The page where your link is located should be indexed by Google and the page should also have a Google page rank. The webpage where your link is located should also contain no more than 30 other out-going links to other websites. Link pages with more than 30 out-going links are less relevant to the search engines. Having your link posted on this type of webpage can affect your search engine rankings in a negative way. Other excellent techniques of acquiring backlinks are directory submissions, posting articles, blogs and forums.
For directory submissions select the proper directory category and take a look at how many other websites are contained in the category where your link would be posted, if you can manage to get on the first or second page of the listings, this is a quality backlink. Also look at the Google page rank of the landing page for your link. If the page has a Google page rank this is also a quality backlink.
Stay within your category, relevant content is very important to the search engines. Write an article preferably relevant in content to your website and submit the article to high quality article directories. Blogs are an excellent way to get quality one-way backlinks, Blog sites also receive tons of traffic, which in turn give your site more exposure. Posting your link on forum pages is also an efficient method of aquiring backlinks instantly.
Backlinks to avoid would be a zero page ranked webpage, especially if the home page has a zero page rank. Links posted within framed webpages which will also steal your traffic. Especially avoid link farms, webpages which contain more than 100 unrelated outgoing links, This type of link page is frowned upon by many major search engines. Avoid Webpages with mirror sites containing the exact same content with a different URL, also pages that utilize redirects and URL cloaking. Never post your link on a webpage that contains a "no follow" or "no index" robots meta tag within the source code. Dynamic websites with question marks in the URL should be avoided because they are not always indexed by the search engines.
Avoid posting your link on a page that opens very slow or contains mostly ads and flash banners. Try not to aquire or purchase great numbers of backlinks in a short period of time, backlinks should be accumulated gradually. Also avoid webpages and directories that list their results in alphabetical order, as their database increases your link could be moved to a less relevant page with less pagerank. Quality backlinks are one of the most important factors involved in the process of acheiving high search engine ranking.
Robocops
The Robots.txt protocol, also called the "robots exclusion standard" is designed to lock out web spiders from accessing part of a website. It is a security or privacy measure, the equivalent of hanging a "Keep Out" sign on your door.
This protocol is used by web site administrators when there are sections or files that they would rather not be accessed by the rest of the world. This could include employee lists, or files that they are circulating internally. For example, the White House website uses robots.txt to block any inquiries on speeches by the Vice President, a photo essay of the First Lady, and profiles of the 911 victims.
How does the protocol work? It lists the files that shouldn't be scanned, and places it in the top-level directory of the website. The robots.txt protocol was created by consensus in June 1994 by members of the robots mailing list (robots-request@nexor.co.uk). There is no official standards body or RFC for the protocol, so it's difficult to legislate or mandate that the protocol be followed. In fact, the file is treated as strictly advisory, and does not have absolute guarantee that those contents won't be read.
In effect, robot.txt requires cooperation by the web spider and even the reader, since anything that is uploaded into the internet becomes publicly available. You aren't locking them out of those pages, you are just making it harder for them to get in. But it takes very little for them to ignore these instructions. Computer hackers can also easily penetrate the files and retrieve information. So the rule of thumb is-if it's that sensitive, it shouldn't be on your website to begin with.
Care, however, should be taken to ensure that the Robots.txt protocol doesn't block the website robots from other areas of the website. This will dramatically affect your search engine ranking, as the crawlers rely on the robots to count the keywords, review metatags, titles and crossheads, and even register the hyperlinks.
One misplaced hyphen or dash can have catastrophic effects. For example, the robots.txt patterns are matched by simple substring comparisons, so care should be taken to make sure that patterns matching directories have the final '/' character appended: otherwise all files with names starting with that substring will match, rather than just those in the directory intended.
To avoid these problems, consider submitting your site to a search engine spider simulator, also called search engine robot simulator. These simulators-which can be bought or downloaded from the internet- use the same processes and strategies of different search engines and give you a "dry run" of how they will read your site. They will tell you which pages are skipped, which links are ignored, and which errors are encountered. Since the simulators will also reenact how the bots will follow your hyperlinks, you'll see if your robot.txt protocol is interfering with the search engine's ability to read through all the necessary pages.
It's also important to review your robot.txt files, which will enable you to spot any problems and correct them before you submit them to real search engines.
This protocol is used by web site administrators when there are sections or files that they would rather not be accessed by the rest of the world. This could include employee lists, or files that they are circulating internally. For example, the White House website uses robots.txt to block any inquiries on speeches by the Vice President, a photo essay of the First Lady, and profiles of the 911 victims.
How does the protocol work? It lists the files that shouldn't be scanned, and places it in the top-level directory of the website. The robots.txt protocol was created by consensus in June 1994 by members of the robots mailing list (robots-request@nexor.co.uk). There is no official standards body or RFC for the protocol, so it's difficult to legislate or mandate that the protocol be followed. In fact, the file is treated as strictly advisory, and does not have absolute guarantee that those contents won't be read.
In effect, robot.txt requires cooperation by the web spider and even the reader, since anything that is uploaded into the internet becomes publicly available. You aren't locking them out of those pages, you are just making it harder for them to get in. But it takes very little for them to ignore these instructions. Computer hackers can also easily penetrate the files and retrieve information. So the rule of thumb is-if it's that sensitive, it shouldn't be on your website to begin with.
Care, however, should be taken to ensure that the Robots.txt protocol doesn't block the website robots from other areas of the website. This will dramatically affect your search engine ranking, as the crawlers rely on the robots to count the keywords, review metatags, titles and crossheads, and even register the hyperlinks.
One misplaced hyphen or dash can have catastrophic effects. For example, the robots.txt patterns are matched by simple substring comparisons, so care should be taken to make sure that patterns matching directories have the final '/' character appended: otherwise all files with names starting with that substring will match, rather than just those in the directory intended.
To avoid these problems, consider submitting your site to a search engine spider simulator, also called search engine robot simulator. These simulators-which can be bought or downloaded from the internet- use the same processes and strategies of different search engines and give you a "dry run" of how they will read your site. They will tell you which pages are skipped, which links are ignored, and which errors are encountered. Since the simulators will also reenact how the bots will follow your hyperlinks, you'll see if your robot.txt protocol is interfering with the search engine's ability to read through all the necessary pages.
It's also important to review your robot.txt files, which will enable you to spot any problems and correct them before you submit them to real search engines.
A Guide to successful pay per click marketing
Pay per click, as the term itself suggests, is a form of advertising that makes use of keywords for popularizing your business on the web. To make a success of your pay per click marketing you need to find the keywords that will best describe about your business. Pay per click marketing is used these days on a large scale, as this is the best way to reach out to online visitors. A study found out that more than seventy five percent of online visitors could be reached through pay per click marketing.
Yes, pay per click marketing is the best source to attract the attention of online visitors, but you must also realize that you need to know all you can before you actually start the process for your business. Nothing can be more frustrating then being caught in a situation where you are not aware of what you are doing and what is happening to your business. So make sure that you know in detail all the nitty gritty about pay per click marketing before using pay per click marketing for your business.
Finding out and identifying the proper keywords is the first task for undertaking pay per click marketing. What you need to do is find out what words will be used by online visitors for searching information or the products that are being sold through your business. There are various tools that can be used for finding out the correct and appropriate keywords for any particular business. Overture, word tracker and digital point are some of the tools that are capable of finding out appropriate keyword for any site in the web.
Sit and plan out carefully what amount of money you are willing to spend on your pay per click marketing campaign. For pay per click marketing, you will have to bid a certain sum of money on keywords that describe your business. Those particular keywords will be used for advertising your goods in major search engines. Whenever a visitor clicks on your site a pre determined amount will be reduced from your bid amount. It is inevitable that you will get many visitors who will click on your site just because your site happens to be listed at the top of sponsored finds in search engines. This cannot be avoided.
There is very little time to grab the attention of visitors. What you can do to grab visitor attention is to making very compelling landing pages. It is very possible that people will not buy goods from you for the first time they visit, but design the page in such a way that at least the visitor leaves behind his email address so that you can contact them in future and tell them about your products. Your landing page must appeal emotionally to the visitor. If you manage to gather the email address you can create a strong database and send out emails through auto responder.
Competition is something that is inevitable and you cannot avoid this in any field. So any marketing strategy including your pay per click marketing strategy must be made and implemented in such a way that you always stay miles ahead of them. Being successful in business is all about beating the competition and no matter how tough the competition, you will have to beat this at all cost.
Yes, pay per click marketing is the best source to attract the attention of online visitors, but you must also realize that you need to know all you can before you actually start the process for your business. Nothing can be more frustrating then being caught in a situation where you are not aware of what you are doing and what is happening to your business. So make sure that you know in detail all the nitty gritty about pay per click marketing before using pay per click marketing for your business.
Finding out and identifying the proper keywords is the first task for undertaking pay per click marketing. What you need to do is find out what words will be used by online visitors for searching information or the products that are being sold through your business. There are various tools that can be used for finding out the correct and appropriate keywords for any particular business. Overture, word tracker and digital point are some of the tools that are capable of finding out appropriate keyword for any site in the web.
Sit and plan out carefully what amount of money you are willing to spend on your pay per click marketing campaign. For pay per click marketing, you will have to bid a certain sum of money on keywords that describe your business. Those particular keywords will be used for advertising your goods in major search engines. Whenever a visitor clicks on your site a pre determined amount will be reduced from your bid amount. It is inevitable that you will get many visitors who will click on your site just because your site happens to be listed at the top of sponsored finds in search engines. This cannot be avoided.
There is very little time to grab the attention of visitors. What you can do to grab visitor attention is to making very compelling landing pages. It is very possible that people will not buy goods from you for the first time they visit, but design the page in such a way that at least the visitor leaves behind his email address so that you can contact them in future and tell them about your products. Your landing page must appeal emotionally to the visitor. If you manage to gather the email address you can create a strong database and send out emails through auto responder.
Competition is something that is inevitable and you cannot avoid this in any field. So any marketing strategy including your pay per click marketing strategy must be made and implemented in such a way that you always stay miles ahead of them. Being successful in business is all about beating the competition and no matter how tough the competition, you will have to beat this at all cost.
The World of Duplicate Content - Use of a Filter
The World Wide Web is like a running race or marathon where websites compete to reach the finish line first. In this case the finish line is higher ranking. And in this race for supremacy it is important to avoid duplicate content and its penalties.
To facilitate the efficient functioning of directories search engines have been armed with content filters. This removes or filters duplicate content from pages it's indexing. And the most hurtful penalty is lower rankings.
Unfortunately, these filters not only catch rogues but web pages that are genuine too. What webmasters need to do is understand how filters function and know what action is to be taken to avoid being filtered out.
When a search engine sends out spiders the filters leave out or sieve:
• Websites that feature identical content. And when within a site the webmaster includes many copies or versions of pages to cheat the search engines. Filters are also extremely sensitive to "doorway" pages.
• Content masked by different packaging. Known as "scraped content" this duplication of pages with little or no relevant changes falls prey to filters.
• Product descriptions featured by e-commerce sites. Most e-commerce sites publish alongside a product the manufacturer's description of the product and this content then appears on zillions of e-commerce sites falling victim to filters.
• Articles distributed widely over the net. While some engines are programmed to find the origin of the article there are others who may not be able to source the origins.
• Pages that are not duplicates but contain the same core material written by different people.
To get the better of filters you need to:
• Use a tool like the Similar Page Checker http://www.webconfs.com/similar-page-checker.php to ensure that the pages in your site are not mirroring content from elsewhere. In case there are other URLS with similar or identical content the tool will reveal them to you and you will be able to make changes in your pages.
• Be vigilant and know who has "helped" themselves to your content. By using www.copyscape.com you can determine which websites have stolen or copied your work.
• Even if you do use distributed content you can add a commentary or make changes to the page focusing on its relevance to your site. By making any content your own you are making it unique and different and this will ensure that the pages are not filtered by search engines.
• Even if you are running an e-commerce site you must include product descriptions that are distinctively yours and not run of the mill.
Lean as much as you can about duplicate content and its dangers. Read the issues that were discussed at the SES 2006 New York Session and other forums. Remember most search engines, Google, Yahoo, or Open Directory Project do not want to be flooded by duplicate content and web pages.
Jake Baillie, President of TrueLocal listed the duplicate content mistakes to be: circular navigation; printer friendly pages; inconsistent linking; product only pages; transparent serving domains; and bad cloaking.
It is important for sites to get high ranking through fair and not foul means.
To facilitate the efficient functioning of directories search engines have been armed with content filters. This removes or filters duplicate content from pages it's indexing. And the most hurtful penalty is lower rankings.
Unfortunately, these filters not only catch rogues but web pages that are genuine too. What webmasters need to do is understand how filters function and know what action is to be taken to avoid being filtered out.
When a search engine sends out spiders the filters leave out or sieve:
• Websites that feature identical content. And when within a site the webmaster includes many copies or versions of pages to cheat the search engines. Filters are also extremely sensitive to "doorway" pages.
• Content masked by different packaging. Known as "scraped content" this duplication of pages with little or no relevant changes falls prey to filters.
• Product descriptions featured by e-commerce sites. Most e-commerce sites publish alongside a product the manufacturer's description of the product and this content then appears on zillions of e-commerce sites falling victim to filters.
• Articles distributed widely over the net. While some engines are programmed to find the origin of the article there are others who may not be able to source the origins.
• Pages that are not duplicates but contain the same core material written by different people.
To get the better of filters you need to:
• Use a tool like the Similar Page Checker http://www.webconfs.com/similar-page-checker.php to ensure that the pages in your site are not mirroring content from elsewhere. In case there are other URLS with similar or identical content the tool will reveal them to you and you will be able to make changes in your pages.
• Be vigilant and know who has "helped" themselves to your content. By using www.copyscape.com you can determine which websites have stolen or copied your work.
• Even if you do use distributed content you can add a commentary or make changes to the page focusing on its relevance to your site. By making any content your own you are making it unique and different and this will ensure that the pages are not filtered by search engines.
• Even if you are running an e-commerce site you must include product descriptions that are distinctively yours and not run of the mill.
Lean as much as you can about duplicate content and its dangers. Read the issues that were discussed at the SES 2006 New York Session and other forums. Remember most search engines, Google, Yahoo, or Open Directory Project do not want to be flooded by duplicate content and web pages.
Jake Baillie, President of TrueLocal listed the duplicate content mistakes to be: circular navigation; printer friendly pages; inconsistent linking; product only pages; transparent serving domains; and bad cloaking.
It is important for sites to get high ranking through fair and not foul means.
A guide to good Search Engine Optimisation (SEO) tips
Getting your website listed in Search Engines (SE) can sometime be a monumental task in itself, here are my top ten tips to get you started.
1. Page Title
Forget using 'Welcome to my website' as your page title, if you really want to attract target media specify your keywords and list your product keywords separated by an | (hold Shift + backslash key) symbol (eg: Digital Cameras | Video Cameras) will boost the strength of your chosen keywords, in this case Digital and Video Cameras.
2. Page Filenames
Still naming your page filenames as products.htm or aboutus.php, why not add some weight to your website and help the SE distinguish from the multitude of pages with generic names and again utilise your keywords into your filenames (eg: paper_back_novels.htm) for a Book selling site with this link to the list of Paper Back Novels.
3. ALT Tags
Again keywords play a huge part in the design of your site and another area to include these words is in your image 'ALT" tags.
4. Header Tags
Getting back to your Page Title, there is no point in making the heading text "Welcome to my Website" especially if you are selling Garden Tools. Using , and tags to emphasize your Products and Services in order of importance, lets the SE's.
5. Bold Text
Got something to say?, say it in Bold Text, this tells the SE that this text is important and relates strongly to your content and keywords and should be taken notice of.
6. Keywords
Some say they aren't that important anymore to getting results in the SERPS (Search Engine Result Pages) but using them correctly can add to your sites overall effectiveness. Concentrate on 3 - 4 keyword phrases (eg: "custom website design" or "web site design" for web site designers) and make sure they are used in the first and last paragraphs of your home page content.
7. Google Toolbar
Not only a search tool the Google Toolbar displays each sites Page Rank according to Google on it popularity and web presence.
8. Alexa Toolbar
Download the Alexa Toolbar from Amazon and sign up to their affiliate program, the toolbar is an essential tool in gauging the popularity and hit results of how your website ranks in the www..
9. RSS Feeds
Want to increase traffic? well consider starting a RSS Feed on your website with important news items relating to your business and your chosen profession then link these to your articles.
10. Article Writing
Article writing is another way to cross promote your site with helpful information for others and with links back to your site.
In conclusion
There are many facets to Search Engine Optimisation of websites and these 10 tips are merely just a few and a good starting point to get your website promoted in the www.
1. Page Title
Forget using 'Welcome to my website' as your page title, if you really want to attract target media specify your keywords and list your product keywords separated by an | (hold Shift + backslash key) symbol (eg: Digital Cameras | Video Cameras) will boost the strength of your chosen keywords, in this case Digital and Video Cameras.
2. Page Filenames
Still naming your page filenames as products.htm or aboutus.php, why not add some weight to your website and help the SE distinguish from the multitude of pages with generic names and again utilise your keywords into your filenames (eg: paper_back_novels.htm) for a Book selling site with this link to the list of Paper Back Novels.
3. ALT Tags
Again keywords play a huge part in the design of your site and another area to include these words is in your image 'ALT" tags.
4. Header Tags
Getting back to your Page Title, there is no point in making the heading text "Welcome to my Website" especially if you are selling Garden Tools. Using , and tags to emphasize your Products and Services in order of importance, lets the SE's.
5. Bold Text
Got something to say?, say it in Bold Text, this tells the SE that this text is important and relates strongly to your content and keywords and should be taken notice of.
6. Keywords
Some say they aren't that important anymore to getting results in the SERPS (Search Engine Result Pages) but using them correctly can add to your sites overall effectiveness. Concentrate on 3 - 4 keyword phrases (eg: "custom website design" or "web site design" for web site designers) and make sure they are used in the first and last paragraphs of your home page content.
7. Google Toolbar
Not only a search tool the Google Toolbar displays each sites Page Rank according to Google on it popularity and web presence.
8. Alexa Toolbar
Download the Alexa Toolbar from Amazon and sign up to their affiliate program, the toolbar is an essential tool in gauging the popularity and hit results of how your website ranks in the www..
9. RSS Feeds
Want to increase traffic? well consider starting a RSS Feed on your website with important news items relating to your business and your chosen profession then link these to your articles.
10. Article Writing
Article writing is another way to cross promote your site with helpful information for others and with links back to your site.
In conclusion
There are many facets to Search Engine Optimisation of websites and these 10 tips are merely just a few and a good starting point to get your website promoted in the www.
November 24, 2010
freelance seo india : Battle of the Major Search Engines
Search Wars! Battle of the Major Search Engines
It's pretty safe to say that anyone who has a computer has at some point or another used a search engine. Search engines are extremely useful creatures. They have had a major impact on our society, I mean its pretty amazing that you can just go type in anything you want into a search box and get back information about it in about two seconds. Before search engines came along you pretty much had to rely on going to the library to get more information. With that being said the popularity of search has created quite a huge market. The advent of paid advertising has sprung search engines into a multi-billion dollar a year industry, thus creating some pretty stiff competition. Right now we are in the midst of a major war on the internet, with the major players being Yahoo, MSN, Google, and an upcoming strong contender in Ask. So you may ask who is winning this war right now? And why? And who will take the lead in the future? One thing is for sure the reward of being the king of the search mountain will reap billions and billions of dollars annually.
So what are these top gun search engines competing over? The answer is clicks, on the paid advertisements they present every time someone uses their search engine. If you notice when you use Google for example that at the very top of the page and on the right hand side it says sponsored sites. This is where people trying to make money online pay to advertise for their company. These prices range from nickels and dimes per click, all the way up to hundreds of dollars per click, depending on the keyword. So the main objective for a search engine is to get as many people as possible using them to search the internet. Just think about it for a second, the more searches they get, the more chance of people clicking on their paid ads, which is where they make their money. Now of course not everyone is going to click on the paid ads, only a small percentage of the searches they receive ever actually make the search engine money. However, with millions of searches a day it only takes a small percentage to really make a big monetary difference.
So who are the warlords going to battle here? And who is in the lead? The three major competitors are MSN, Google, and Yahoo, and Ask is fighting its way back into the mix of things with some pretty sweet search features.
As of right now Google is in the lead, they receive somewhere in the ballpark of 80% of all search queries on the internet. Google is estimated to gross around 3 billion dollars in 2006, all from just paid advertisement. Now you may ask why is it that Google is so far ahead? Well there are a few reasons. First, Google has the most advanced algorithm, which is the mind boggling mathematical equation that ranks and lists sites depending on the keyword. Trying to understand their algorithm is extremely complicated, Google only hires absolute geniuses to work for them. Second, is the brilliance of Google.com itself, which is their homepage.
Take a look at Google's homepage, all you can do is type your keyword in the search box and hit search. There's really nothing else going on it's pretty clean cut and user friendly, with absolutely no distractions from getting people to do what they want. Which is search
Now take a look at MSN, or Yahoo's homepage. It is just jam packed with all sorts of stuff to do from playing games to reading articles about the news. This stuff is great and all, however it does distract people from typing into the search box and inevitably clicking on a paid ad putting money in their pocket. I believe this is a major part in why Google has such a gigantic lead in the volume of searches they receive compared to the other top guns. .
So I firmly believe that in this case the giant will not be taken down. Even though you see commercials for Yahoo and Ask, you know the ones with the cheesy guy screaming Yahooo and the monkey that Ask is featuring. The bottom line is Google has the best algorithm right now and their site doesn't distract people from searching, which will yield many more search queries. Who knows though just as Google basically came from no where and took over the market, there may be a new kid on the block that will topple them. However as of now though they are the reigning champions.
freelance seo india : SEO Easy Steps
SEO Easy Steps
Search Engine Optimization companies are making a fortune by doing the menial work that is overlooked by many designers. It is ridiculously easy to do most of the work done by most SEO companies, all you have to do is create good habits.There are 9 main points you should focus on:
• Keywords
• URL Text
• Description, Meta tags
• Title tags
• Image Names
• ALT tags
• Heading tags
• Content
• Hyperlinks
The focus of these 8 steps is to load your pages with as many "keywords" as possible.
Keywords
Keywords are the most important aspect of good SEO, this is where you tell the Search Engines what your site is about. Search Engines use an algorithm to determine the "Keyword Density" of your site, this formula is:Total Words ÷ Keywords= Keyword Density
Use this formula on your competitors web site and see how they score, then aim to beat that score.
Choose keywords that best relate to the information, products or services that you are offering. For instance, if I am designing a site about "Web Design", I want my site to include the words "Web Design" as many times as possible.
However, most people don't just search for just one word, they type phrases, so you should consider the phrases that best suit your sites target market. For example, if I am creating a site about "Web Design" in New Orleans, I would include "New Orleans web design" in my keywords. Another way around this is to not separate my keywords with commas, just use spaces, and the Search Engines will make the phrases for you. The most important thing to remember is that the content of each page is different, so only use keywords pertaining to that page.
URL Text
When you name a new page you have the option to call it anything you could possibly think of, why not se a keyword? After all, the URL address is the first things a search engine comes across when indexing your pages. You have to remember content doesn't come easy to everyone, so you gotta slip in your keywords when the process gives you an easy one.Description Meta tags
These tags are dwindling in importance since Search Engines are now looking at content, but every little bit counts.Optimize your meta tags to match your content, products, and services, and the Search Engines that still look at meta data will reward your efforts.
Title Tags
Title tags are the tags that tell the Search Engine the title, or formal description of the document or page. This is the word or phrase that is seen at the top of the browser window. The most important rule about title tags is, don't put anything in the title tags but keywords. Once again this is an easy time to slip in your keywords, so don't miss out.Image Names
As I said before, content doesn't come easy to everyone, so slip in your keywords whenever possible, this applies to image names. If you are saving a picture of a guy working on a computer for your web design web site, don't call it "some_dude.jpg", call it "web_site_design.jpg". The Search engine will look at the code for the site and see the image pertains to the content of the site and this will be another relevant element on that particular page. You have to take the easy ones when you are given a chance.ALT tags
Alt tags are keywords that you can attach to images, giving more weight to the image since Search Engines can't analyze the content of the image itself. Here is a chance to slip in more keywords without writing great content, use it.Heading tags
Heading tags are associated with the bold font that leads into a section of text. Like this:Web Design
Web Design Inc. offers custom web site designs...Your heading tags should only be keywords, and should be presented in the order that your Meta tags follow.
H1= first meta tag, H2= second meta tag...
Try to utilize all 6 heading tags on each page to ensure maximum page optimization.
Content
As every expert will tell you, "Content is King." Each web page should have at least 350 words on it, and the more the better, but keep in mind the formula for keyword density. You don't want to fill a page with 1500 words of jibba-jabba and only 5 keywords in it. Some people get hung-up on how browsers display text, and use images with text in them because they want a cool font, but browsers can't read the text embedded in images, so this content ads no weight to the page in a Search Engines eyes.Linkbaiting is the new trend among high ranking sites. Linkbaiting means writing quality content, or articles that other web sites can display on their pages as long as they give credit, and a link to your site.
You don't have to be a vi or emac expert to write good web content, just be thoughtful of how you word things and incorporate your keywords.
Hyperlinks
Hyperlinks are text links to other pages on your site. The rules of SEO and hyperlinks are easy:• Use hyperlinks so the Search Engine will have a text link to follow to the next page
• Don't use one word links, use long link phrases, preferably keyword phrases
• Use bullets, or some sort of small image that you can attach an ALT tag to, this will ad more importance to the link, and throw in a couple of free keywords for you.
Keep these 9 aspects in mid when designing a site, and you are sure to have a leg up on the competition.
October 20, 2010
freelance seo india :Find out how to Create Your SEO Strategy
As soon as you recognize precisely what is meant by SEO and what are the assorted processes involved in SEO, it's time to decide on an SEO strategy. Getting your website optimized for the search engines to put you higher on the search outcome pages is a long run goal. So that you merely cannot afford to waste your time with confused attempts at doing it right. You should have a plan.
Serps have two kinds of hyperlinks that they serve while you submit a query - paid or sponsored links and organic links. Natural links are what you might be actually preventing for when you find yourself doing SEO. They are necessary as a result of that gives your far more credibility than paid links. Additionally, they're free! So long as you are doing SEO proper, you may be sitting in the high positions of search results for the queries associated to your niche.
Natural results are build up principally from hyperlink popularity. And that no longer signifies that the website with the most hyperlinks directed in direction of it is going to win over the others. Serps now use way more difficult calculations to determine which links are ‘good' links and which are ‘dangerous'. For instance - links from authorities websites and University sites are regarded very extremely whilst adults sites are disregarded and even seen as a negatives.
So a part of your technique needs to be about getting good sites to link back to you. There are a number of ways to do this. You'll be able to buys hyperlinks from sure places. The perfect ones will always be priced the highest. Start networking with other site owners and trade links with them. You may as well begin calling them up and emailing them with link back requests. You'll be shocked how nice some individuals can be.
However link building is only one a part of the game. Search engines like google and yahoo are very sophisticated nowadays they usually can actually tell if the content is read worthy or just rehashed nonsense. They do this via exceedingly sophisticated algorithms. This and the need to have a long run, natural viewers makes it crucial so that you can have actually good content material on your website. Think about it - when you have good rankings, people will come to your site. Then it depends on the content. Good content material will preserve them in your website and can make them share your hyperlink on their social networks. Unhealthy content material will simply drive them away.
The opposite part of your campaign can include paid links, if you have the budget for it. Right here you will have to choose your focused keywords. When these key phrases are queried for, your advert will show. The pricing is predicated on demand. So you need to find out some not so in-demand key phrases that work for you.
Doing these items for a month or two ought to offer you ample data to resolve where to strike the balance. Crunch the numbers and see what worked and what did not. Add all of them up and you will have your technique in entrance of you.
Serps have two kinds of hyperlinks that they serve while you submit a query - paid or sponsored links and organic links. Natural links are what you might be actually preventing for when you find yourself doing SEO. They are necessary as a result of that gives your far more credibility than paid links. Additionally, they're free! So long as you are doing SEO proper, you may be sitting in the high positions of search results for the queries associated to your niche.
Natural results are build up principally from hyperlink popularity. And that no longer signifies that the website with the most hyperlinks directed in direction of it is going to win over the others. Serps now use way more difficult calculations to determine which links are ‘good' links and which are ‘dangerous'. For instance - links from authorities websites and University sites are regarded very extremely whilst adults sites are disregarded and even seen as a negatives.
So a part of your technique needs to be about getting good sites to link back to you. There are a number of ways to do this. You'll be able to buys hyperlinks from sure places. The perfect ones will always be priced the highest. Start networking with other site owners and trade links with them. You may as well begin calling them up and emailing them with link back requests. You'll be shocked how nice some individuals can be.
However link building is only one a part of the game. Search engines like google and yahoo are very sophisticated nowadays they usually can actually tell if the content is read worthy or just rehashed nonsense. They do this via exceedingly sophisticated algorithms. This and the need to have a long run, natural viewers makes it crucial so that you can have actually good content material on your website. Think about it - when you have good rankings, people will come to your site. Then it depends on the content. Good content material will preserve them in your website and can make them share your hyperlink on their social networks. Unhealthy content material will simply drive them away.
The opposite part of your campaign can include paid links, if you have the budget for it. Right here you will have to choose your focused keywords. When these key phrases are queried for, your advert will show. The pricing is predicated on demand. So you need to find out some not so in-demand key phrases that work for you.
Doing these items for a month or two ought to offer you ample data to resolve where to strike the balance. Crunch the numbers and see what worked and what did not. Add all of them up and you will have your technique in entrance of you.
Why SEO is something which should only be done by Experts?
Search engine optimization or SEO is worn for optimization of websites for the clients. The clients need their websites urbanized and invite impending buyers. A SEO practiced is a consultant who performs SEO navy. SEO tactics with web spot development and create perfect the feature and degree of internet transfer. Traffic arose is generated from pursuit engines with the help of organic or algorithmic quest fallout. Searches are based ahead keywords that can help breed more visitors on a website. These embattled keywords may compose of aura quest, diligence-precise or area hunt. Web developers and designers are always looking for ways to enrich the part and attribute of web passage. Targeting keywords or prevalent nook helps a website untaken in the quest fallout or come to the elevated grade. Number of searches made on this keyword or position would help searchers to visit that locate. This will upgrade the issue and profit of the selling man or location holder.
Search engine optimization is a kind of affair plan that is used for increasing the relevance of a website. SEO helps to recognize the prevalent niches and what people explore for. This managed involves coding and presentation of the locate. SEO also helps in fitting the harms allied to the structure to add single matter to the situate and making the locate more appealing to the visitors. This method is called indexing or pallid hat technique and another category of techniques called spam indexing or black hat tends to injury hunt engine customer experience and such websites are soon aloof from hunt engine directory.
Search engine optimization makes a useless website fork into a nifty and most visited website at google ranks. SEO increases the total of incoming transfer via honorary hunt results whereas Search Engine marketing (S E M) deals with rewarded inclusion. SEO skilled helps the client to find the position that is popular and then use many methods such as social book marking, comfort lettering, blogs or forum posting to breed web transfer to his clients website.
Search engine optimization is a kind of affair plan that is used for increasing the relevance of a website. SEO helps to recognize the prevalent niches and what people explore for. This managed involves coding and presentation of the locate. SEO also helps in fitting the harms allied to the structure to add single matter to the situate and making the locate more appealing to the visitors. This method is called indexing or pallid hat technique and another category of techniques called spam indexing or black hat tends to injury hunt engine customer experience and such websites are soon aloof from hunt engine directory.
Search engine optimization makes a useless website fork into a nifty and most visited website at google ranks. SEO increases the total of incoming transfer via honorary hunt results whereas Search Engine marketing (S E M) deals with rewarded inclusion. SEO skilled helps the client to find the position that is popular and then use many methods such as social book marking, comfort lettering, blogs or forum posting to breed web transfer to his clients website.
freelance seo india : Are You Without Mistakes in Your SEO?
Even if this is your first attempt at optimization you need to use more than just pictures in you site menus and headings. They might think the pictures give them a better first impression to visitors. One drawback of not optimizing is that search engines cannot read images. Text based content is read and cataloged by spiders. Search engine spiders liks tags that use h1, h2 and h3 instead of images. The goal here is to bring value to the search engines. Search engines are constantly seeking these tags to improve their service to your customers. Ranking your website is a complicated process that you can make simpler for the search engines. A more appealing headline can be achieved even without using images. Images in such areas do more harm than good.
SEO should begin as soon as possible to avoid waiitng too long. Optimizing your site nowadays is an obvious thing that you need to be aware of. Don't miss grabbing your fair share of search engine traffic. Even if your site is brand new, you need to start working on its search engine optimization part. The earlier you do, the better it is. Your targeted traffic is important so don't procrastinate getting optimization complete. Working towards a high ranking means putting alot of effort into keyword optimization. Without keywords you won't be able to take a share of the targeted traffic they present to your site. Free key word optimization is the way to go.
Keep your content on one domain name. It is necessary to avoid using multiple domain names and sub domains except in certain circumstances. It is a waste of time to think you can dominate the first page with multipe names. A better ranking on your main domain is a more complete concept. Doing this will make your site a priority in seekers minds.
SEO should begin as soon as possible to avoid waiitng too long. Optimizing your site nowadays is an obvious thing that you need to be aware of. Don't miss grabbing your fair share of search engine traffic. Even if your site is brand new, you need to start working on its search engine optimization part. The earlier you do, the better it is. Your targeted traffic is important so don't procrastinate getting optimization complete. Working towards a high ranking means putting alot of effort into keyword optimization. Without keywords you won't be able to take a share of the targeted traffic they present to your site. Free key word optimization is the way to go.
Keep your content on one domain name. It is necessary to avoid using multiple domain names and sub domains except in certain circumstances. It is a waste of time to think you can dominate the first page with multipe names. A better ranking on your main domain is a more complete concept. Doing this will make your site a priority in seekers minds.
Search Engine Optimization Techniques Give Dramatic Results!
As a business owner you have watched other businesses establish themselves online and heard numerous success stories of how they have increased sales substantially with the addition of their Website and search engine optimization techniques.
Bill Gates said "by the end of 2002, there will be only be two kinds of businesses: those with an Internet presence and those with no business at all."
Gates might have been overstating the case but there is no doubt at all, that an effectively marketed Website,and this is the key – effectively marketed – is the most powerful tool you can use for any business to succeed in today's incredibly competitive market.
Is your Website performing and bringing you more business?
If not, why not?
After all, isn't that the reason you purchased a Website as you were led to believe it would definitely improve your customer base and increase sales.
So, what's gone wrong?
It's very simple - the one and only reason your Website is not performing is because it is not being marketed properly.
As Gates indicates in his statement above, the Internet is the most amazing prospecting tool for your business today, if used properly. It has truly revolutionized the term "business networking" and is the means to transform your business in a very short time.
This might sound a little dramatic but it is so important for the ongoing, future success of your business to understand that marketing your business online is not about technology – it's about people.
While the Internet is an inter-related network of computers, it is the way that you inter-act with people that is important. It is about reaching new customers by establishing relationships with them, gaining trust and building integrity – this is what equates to sales, repeat business and the most powerful of them all – word of mouth advertising.
Why? Because you have created and helped to accelerate the know you, like you, trust you aspect all business owners have to achieve if you want your business to be around for a long time.
Your Website is the best communication tool you have to get the information about your products or services out to your existing and potential customers, hundreds of thousands or even millions of them.
As soon as you understand the basic principles of successful online marketing and apply this knowledge in a positive way, you will be positioned strategically, to increase your profits quickly and substantially.
Prospecting for potential customers to find your Website in search engine results is the key.
Think about this – 80 percent of traffic comes via search engines. There are right now more than 4 billion Web pages and Internet traffic doubles every 100 days.
Does this give you some idea of the power of online marketing?
Bill Gates said "by the end of 2002, there will be only be two kinds of businesses: those with an Internet presence and those with no business at all."
Gates might have been overstating the case but there is no doubt at all, that an effectively marketed Website,and this is the key – effectively marketed – is the most powerful tool you can use for any business to succeed in today's incredibly competitive market.
Is your Website performing and bringing you more business?
If not, why not?
After all, isn't that the reason you purchased a Website as you were led to believe it would definitely improve your customer base and increase sales.
So, what's gone wrong?
It's very simple - the one and only reason your Website is not performing is because it is not being marketed properly.
As Gates indicates in his statement above, the Internet is the most amazing prospecting tool for your business today, if used properly. It has truly revolutionized the term "business networking" and is the means to transform your business in a very short time.
This might sound a little dramatic but it is so important for the ongoing, future success of your business to understand that marketing your business online is not about technology – it's about people.
While the Internet is an inter-related network of computers, it is the way that you inter-act with people that is important. It is about reaching new customers by establishing relationships with them, gaining trust and building integrity – this is what equates to sales, repeat business and the most powerful of them all – word of mouth advertising.
Why? Because you have created and helped to accelerate the know you, like you, trust you aspect all business owners have to achieve if you want your business to be around for a long time.
Your Website is the best communication tool you have to get the information about your products or services out to your existing and potential customers, hundreds of thousands or even millions of them.
As soon as you understand the basic principles of successful online marketing and apply this knowledge in a positive way, you will be positioned strategically, to increase your profits quickly and substantially.
Prospecting for potential customers to find your Website in search engine results is the key.
Think about this – 80 percent of traffic comes via search engines. There are right now more than 4 billion Web pages and Internet traffic doubles every 100 days.
Does this give you some idea of the power of online marketing?
The Importance of Correct Link Building
Most website owners search through thousands of how- to- articles to find the most up-to- date information on Search Engine Optimization. Indeed the first question most internet marketing experts are asked is "how do I drive more traffic to my website?" These articles are informative, but they often fail to mention the importance of correct Link Building. There is lots of information on the web about the importance of link building; however, they are contradictory and often scattered. Remember, a well executed link building or link popularity strategy can increase you website ranking. To accomplish this you need a good quantity of links pointing to your site from quality websites.
Link Building process can be difficult and tedious work. Mistakes can place your site in the search engines black listed category, or eliminate your site from their indexes completely. Investing in an online service will pay off in the long run. Most link building online services will create a good link building strategy that will target links from relevant and highly ranked sites. A good online service must ensure that all of your pages are optimized for relevant keyword phrases and contain quality incoming links.
A well executed Link Building Strategy should include the following:
Relevancy: While relevancy is very important, new studies show that having a mix of links covering multiple topics of interest from strong, relevant sites and general family friendly sites is the most effective approach.
Stay steady: Maintain a consistent flow of incoming links to become a trusted source to Google. Google often places a red flag on sites that have a spike in incoming links and all of a sudden stop or slow down. In order for Google to accept a site as credible, you must continue a new campaign for several months for Google to "trust" that the links are natural and organic.
Create deep links: To ensure that the best converting page is what ranks the highest in the search engine result page, and when focusing on specific keywords within link building campaign, it is generally best to link to the most relevant page for the particular keyword. For instance, the homepage or a subpage within your site that has been optimized for that particular term or subject. However, content is still the most important aspect of link building. You need to have informative and relevant content that is of value to the reader in order to be seen as authority on the subject you are trying to be ranked for. If you have pages within your site that Google hasn't indexed, you aren't getting credit for the content on those pages! Ensure you are getting indexed by the search engines by creating "deep links" into each page within your site. This will increase your number of indexed pages and your old content will still appear relevant, which could save you a lot of time and money.
Diversify anchor text: Various people that are naturally linked to your site have different anchor text. Therefore, it is smart to use multiple keywords within your link building strategy and anchor text to create a more natural link. This can be accomplished by using slight variations of keyword phrases and changing them from time to time.
Mix Link Types: Create links that are natural looking as possible with a healthy portfolio of press releases, blogs, articles, directories and bookmarks. Make sure to include some high quality links as well as other "normal "links for a natural looking link portfolio. Your link building strategy will make or break your site. An organic backlink portfolio is diverse and consists of multiple link types. Google designed its algorithm around links and that's how it determines how important a site is. Through links, Google allows the web community to essentially "vote" for each other. Since each link counts as a vote, it's important to ensure your votes are as natural and organic as possible.
Give it time: During recent years Google deems the age of websites as more important due to the problems it has encountered with spammers. An effective link building campaign takes about 3-6 month. Some new links that grow over time will start showing authority and pass value to your site. Link age is one of the most important factors when evaluating the effectiveness of a particular link campaign. Give your links time to grow importance, achieve full indexing and give your site that boost you are looking for.
High Ranking links may not be as important: Google uses a scale called Page Rank (PR) where a numerical value of 0-10 is given to show the importance of the website/page. Sites with higher PR values are generally deemed more valuable in link building. However, there are many other variables in link building that can give value to a website; for instance, the age of the domain, the number of outbound links on that page, daily hits and time on site, number of indexed pages, number of incoming indexed links and other factors. Remember, building links on pages that are SEO friendly and related to your keywords and topics could be more important than what the Google toolbar is telling you.
The most important concept to take away from this article is that when it comes to link building, diversity is the most important factor. Creating a high quality link is important as well; however make it as organic and natural as possible. As a website owner, you need to stay ahead of your competitors. Look into hiring an online service to help you stay above the competition in this ever changing industry.
Link Building process can be difficult and tedious work. Mistakes can place your site in the search engines black listed category, or eliminate your site from their indexes completely. Investing in an online service will pay off in the long run. Most link building online services will create a good link building strategy that will target links from relevant and highly ranked sites. A good online service must ensure that all of your pages are optimized for relevant keyword phrases and contain quality incoming links.
A well executed Link Building Strategy should include the following:
Relevancy: While relevancy is very important, new studies show that having a mix of links covering multiple topics of interest from strong, relevant sites and general family friendly sites is the most effective approach.
Stay steady: Maintain a consistent flow of incoming links to become a trusted source to Google. Google often places a red flag on sites that have a spike in incoming links and all of a sudden stop or slow down. In order for Google to accept a site as credible, you must continue a new campaign for several months for Google to "trust" that the links are natural and organic.
Create deep links: To ensure that the best converting page is what ranks the highest in the search engine result page, and when focusing on specific keywords within link building campaign, it is generally best to link to the most relevant page for the particular keyword. For instance, the homepage or a subpage within your site that has been optimized for that particular term or subject. However, content is still the most important aspect of link building. You need to have informative and relevant content that is of value to the reader in order to be seen as authority on the subject you are trying to be ranked for. If you have pages within your site that Google hasn't indexed, you aren't getting credit for the content on those pages! Ensure you are getting indexed by the search engines by creating "deep links" into each page within your site. This will increase your number of indexed pages and your old content will still appear relevant, which could save you a lot of time and money.
Diversify anchor text: Various people that are naturally linked to your site have different anchor text. Therefore, it is smart to use multiple keywords within your link building strategy and anchor text to create a more natural link. This can be accomplished by using slight variations of keyword phrases and changing them from time to time.
Mix Link Types: Create links that are natural looking as possible with a healthy portfolio of press releases, blogs, articles, directories and bookmarks. Make sure to include some high quality links as well as other "normal "links for a natural looking link portfolio. Your link building strategy will make or break your site. An organic backlink portfolio is diverse and consists of multiple link types. Google designed its algorithm around links and that's how it determines how important a site is. Through links, Google allows the web community to essentially "vote" for each other. Since each link counts as a vote, it's important to ensure your votes are as natural and organic as possible.
Give it time: During recent years Google deems the age of websites as more important due to the problems it has encountered with spammers. An effective link building campaign takes about 3-6 month. Some new links that grow over time will start showing authority and pass value to your site. Link age is one of the most important factors when evaluating the effectiveness of a particular link campaign. Give your links time to grow importance, achieve full indexing and give your site that boost you are looking for.
High Ranking links may not be as important: Google uses a scale called Page Rank (PR) where a numerical value of 0-10 is given to show the importance of the website/page. Sites with higher PR values are generally deemed more valuable in link building. However, there are many other variables in link building that can give value to a website; for instance, the age of the domain, the number of outbound links on that page, daily hits and time on site, number of indexed pages, number of incoming indexed links and other factors. Remember, building links on pages that are SEO friendly and related to your keywords and topics could be more important than what the Google toolbar is telling you.
The most important concept to take away from this article is that when it comes to link building, diversity is the most important factor. Creating a high quality link is important as well; however make it as organic and natural as possible. As a website owner, you need to stay ahead of your competitors. Look into hiring an online service to help you stay above the competition in this ever changing industry.
Content Management System vs. Search Engine Optimization
A great concern of many web site designers is the affect that a content management system (CMS) has on search engine optimization (SEO). In the past, content management system applications published content with drawn out, complicated URLs or often created several copies. Because of this, search engines seldom accepted the URLs and often ranked the web site lower than normal. Fortunately, CMS applications are designed to be more SEO friendly.
Search engine optimization is very important and should be taken seriously with any type of web site. Entrepreneurs and small business owners who may not have a large budget are now considering how they are going to receive high page rankings within search engines. These individuals are educating themselves on SEO and other technological genres.
Nowadays, most content management systems are expected to improve a web site's search engine optimization rather than to hurt it. When shopping around for that perfect CMS, ask yourself the following questions: "How does the software or application help with my SEO?" and "What specific parts of the application or software will help to advance my SEO efforts?"
On the other hand, be sure to pay attention to the structure of the application and how it helps you develop your content. This aspect is very crucial simply because a CMS is meant to maintain your content in an orderly manner.
Below are the six main categories of a Content Management System:
• Enterprise CMS (ECMS)
• Web CMS (WCMS)
• Document management system (DMS)
• Mobile CMS
• Component CMS
• Media content management system
Search engine optimization is very important and should be taken seriously with any type of web site. Entrepreneurs and small business owners who may not have a large budget are now considering how they are going to receive high page rankings within search engines. These individuals are educating themselves on SEO and other technological genres.
Nowadays, most content management systems are expected to improve a web site's search engine optimization rather than to hurt it. When shopping around for that perfect CMS, ask yourself the following questions: "How does the software or application help with my SEO?" and "What specific parts of the application or software will help to advance my SEO efforts?"
On the other hand, be sure to pay attention to the structure of the application and how it helps you develop your content. This aspect is very crucial simply because a CMS is meant to maintain your content in an orderly manner.
Below are the six main categories of a Content Management System:
• Enterprise CMS (ECMS)
• Web CMS (WCMS)
• Document management system (DMS)
• Mobile CMS
• Component CMS
• Media content management system
September 20, 2010
SEO Tips for Internet Marketing Agencies Do as you offer
If you’re an internet marketing agency, one of the prime things your existing and potential clients will evaluate is how well your website ranks in the search engines. It makes perfect sense that as an agency offering search marketing services, your web site’s online search rankings reflect your capabilities….right?
It is wrong.
In reality there are thousands of agencies offering internet marketing services, each battling against you to be placed in Google’s top organic listings. These agencies distribute just as many optimized releases and articles as you (and shame on you if you are not!), continually refresh their website copy, acquiring quality links, and the list goes on.
But don’t fret, there are a few strategies that a large percentage of agencies still haven’t grasped, mastered, or initiated – strategies that can help you achieve quality organic results, such as:
Blog Marketing
Yes, we know, you probably already have a blog. But is it integrated within your website’s domain so that every time you add a blog entry your entire website gets ‘credit’ for it? For instance, my company’s website is www.bluelinerny.com and its blog is located on www.bluelinerny.com/blog. Integrating a CMS like Wordpress within your website can do wonders for your ranking, especially if the blog content is displayed in real time on various pages of your website. For search engines, content is king, and blogs are a great way to provide quality-controlled content feeds while improving your rankings.
For feed content to get picked up by search engines, you generally have to be using any server-side script to grab feeds (php, .asp, or java). Standard Java script can appear to accomplish the same thing as far as user experience goes, but unfortunately, there are no SEO benefits because Java script is "client side". By leveraging your blog’s content within your corporate domain, you save the hassle of having to constantly generate new content for your home and sub pages.
There are also hundreds of blog directories that you can submit your blog domain to, which will inherently increase the overall link popularity of your main domain. If your blog is highly active and has good content, then you may also want to explore participating in a blog carnival.
Video Podcasting
If you haven’t already invested in online videos for your site, join the thousands who have. Developing quality videos for your website is a great way to connect the bridge between your core management team, prospects, and clients.
From an SEO perspective, you can utilize these videos and distribute them to hundreds of video sites and search engines. By tagging them with targeted keywords, users searching for internet marketing related videos have a better chance of finding and viewing your video while also garnering one-way links back to your site. A few of the main video sites are Google Video, digg and YouTube.
Create and Leverage Your Web Properties
It’s always favorable to have more than one method for promoting your services, so why settle for just one website? If you’re a full service agency, why not create a few different websites that highlight individual services or multiple services within one division – for instance, search marketing, web design and digital media.
By developing multiple web properties, you also get the opportunity to cross-link your websites to each other improving your chances of being found through targeted keywords, potentially tripling your business!
During this economic upheaval, when budgets are getting cut and advertisers are placing more emphasis on ROI, it’s crucial for agencies to find creative ways to identify, maintain, and leverage new business. By obtaining prime positioning in the search engines, and integrating social media features like online videos and blogs, agencies can generate new business while proving their capabilities through action and results.
It is wrong.
In reality there are thousands of agencies offering internet marketing services, each battling against you to be placed in Google’s top organic listings. These agencies distribute just as many optimized releases and articles as you (and shame on you if you are not!), continually refresh their website copy, acquiring quality links, and the list goes on.
But don’t fret, there are a few strategies that a large percentage of agencies still haven’t grasped, mastered, or initiated – strategies that can help you achieve quality organic results, such as:
Blog Marketing
Yes, we know, you probably already have a blog. But is it integrated within your website’s domain so that every time you add a blog entry your entire website gets ‘credit’ for it? For instance, my company’s website is www.bluelinerny.com and its blog is located on www.bluelinerny.com/blog. Integrating a CMS like Wordpress within your website can do wonders for your ranking, especially if the blog content is displayed in real time on various pages of your website. For search engines, content is king, and blogs are a great way to provide quality-controlled content feeds while improving your rankings.
For feed content to get picked up by search engines, you generally have to be using any server-side script to grab feeds (php, .asp, or java). Standard Java script can appear to accomplish the same thing as far as user experience goes, but unfortunately, there are no SEO benefits because Java script is "client side". By leveraging your blog’s content within your corporate domain, you save the hassle of having to constantly generate new content for your home and sub pages.
There are also hundreds of blog directories that you can submit your blog domain to, which will inherently increase the overall link popularity of your main domain. If your blog is highly active and has good content, then you may also want to explore participating in a blog carnival.
Video Podcasting
If you haven’t already invested in online videos for your site, join the thousands who have. Developing quality videos for your website is a great way to connect the bridge between your core management team, prospects, and clients.
From an SEO perspective, you can utilize these videos and distribute them to hundreds of video sites and search engines. By tagging them with targeted keywords, users searching for internet marketing related videos have a better chance of finding and viewing your video while also garnering one-way links back to your site. A few of the main video sites are Google Video, digg and YouTube.
Create and Leverage Your Web Properties
It’s always favorable to have more than one method for promoting your services, so why settle for just one website? If you’re a full service agency, why not create a few different websites that highlight individual services or multiple services within one division – for instance, search marketing, web design and digital media.
By developing multiple web properties, you also get the opportunity to cross-link your websites to each other improving your chances of being found through targeted keywords, potentially tripling your business!
During this economic upheaval, when budgets are getting cut and advertisers are placing more emphasis on ROI, it’s crucial for agencies to find creative ways to identify, maintain, and leverage new business. By obtaining prime positioning in the search engines, and integrating social media features like online videos and blogs, agencies can generate new business while proving their capabilities through action and results.
SEO Tips and Steps
Title: Make a title which will explain the Page! Keep your title short and to the point. Use your keywords in the page title.
Keywords: Do not waste your time on useless Keywords, Be sure you are targeting the right keywords.
Meta Tags: There are two things in Meta Tags one is "Keywords" and other is "Description" Put the keywords of the page in the "Keywords" and put the Description of page in the "Description".
Meta Keywords: Meta Keywords is to define what keywords apply to your page. There are Many Search Engines which does not Read this Tag. but some search engine do! so you should have to add this "Meta Keywords" within the .
Meta Description: Meta Description tag will be Displayed in the Search Results to the users. Its helps in High Ranking, and also Attract Users of Search Result to your site.
Qualitiy Content - Using Text Instead of Using Images to Describe the Page is good way. Use Anchor in your pages, because it will also helps you in High Ranking.
Links Popularity : Links Popularity is Very Important in High Ranking, if you have High Link Popularity then you will be at the TOP if you have less then you will be Down. Making Link Popularity High is not so hard its Easy. Read the Next Step!
Exchanging Links with Partners: Its Easy to Exchange Links with other partners, and Links Exchange will Help you in Increasing your Links Popularity. Make a Links Page and Link it From the Home Page.
ASk other Webmasters send them an email to have a Reciprocal Link with you! The easy way is that just put "Links Exchange" in the Search in (Google), you will get list of Partners!
Keywords: Do not waste your time on useless Keywords, Be sure you are targeting the right keywords.
Meta Tags: There are two things in Meta Tags one is "Keywords" and other is "Description" Put the keywords of the page in the "Keywords" and put the Description of page in the "Description".
Meta Keywords: Meta Keywords is to define what keywords apply to your page. There are Many Search Engines which does not Read this Tag. but some search engine do! so you should have to add this "Meta Keywords" within the .
Meta Description: Meta Description tag will be Displayed in the Search Results to the users. Its helps in High Ranking, and also Attract Users of Search Result to your site.
Qualitiy Content - Using Text Instead of Using Images to Describe the Page is good way. Use Anchor in your pages, because it will also helps you in High Ranking.
Links Popularity : Links Popularity is Very Important in High Ranking, if you have High Link Popularity then you will be at the TOP if you have less then you will be Down. Making Link Popularity High is not so hard its Easy. Read the Next Step!
Exchanging Links with Partners: Its Easy to Exchange Links with other partners, and Links Exchange will Help you in Increasing your Links Popularity. Make a Links Page and Link it From the Home Page.
ASk other Webmasters send them an email to have a Reciprocal Link with you! The easy way is that just put "Links Exchange" in the Search in (Google), you will get list of Partners!
SEO Tips for Search Engine Optimization
"Search Engine Optimization" or SEO is a very specialized field and takes time to excel at. Search Engine optimization is not easy and cheap. It requires analysis and logical thinking by search engine experts. You design your website and submit it to search engines but no one will visit your website until it is well optimized by search engine experts.
There are many companies in the market who provide search engine optimization and submission services but some of them provide this service in a non-ethical way which can lead to spamming of your website into the search engines.
Once your website is on a list for spamming a search engine, you will never get listed on the search engines. New Delhi Digital Works provides an ethical Search Engine positioning service which drives genuine traffic to your website.
An optimization objective for any online business is essential to keep a competitive edge in today’s marketplace. The aim of our Search Engine Optimization proposal is to present you with a competitive solution to increase the traffic to your website through Search Engines and thereby attract new clients. New Delhi Digital Works uses its own unique Search Engine Placement Techniques. We can help you get better search engine positioning, optimization and placement at low pricing.
The SEO tips below should assist the reader in forming a basic understanding of how to create human friendly web pages which are easily understood by the most popular search engines.
1. Insert keywords within the title tag so that search engine robots will know what your page is about. The title tag is located right at the top of your document within the head tags. Inserting a keyword or key phrase will greatly improve your chances of bringing targeted traffic to your site.
2. Make sure that the title tag contains text which a human can relate to. The text within the title tag is what shows up in a search result. Treat it like a headline.
3. Use the same keywords as anchor text to link to the page from different pages on your site. This is especially useful if your site contains many pages. The more keywords that link to a specific page the better.
4. Make sure that the text within the title tag is also within the body of the page. It is unwise to have keywords in the title tag which are not contained within the body of the page. Adding the exact same text for your h1 tag will tell the reader who clicks on your page from a search engine result that they have clicked on the correct link and have arrived at the page where they intended to visit. Robots like this too because now there is a relation between the title of your page and the headline. Also, sprinkle your keywords throughout your article. The most important keywords can be bolded or colored in red. A good place to do this is once or twice in the body at the top of your article and in the sub-headings.
5. Do not use the exact same title tag on every page on your website. Search engine robots might determine that all your pages are the same if all your title tags are the same. If this happens, your pages might not get indexed. Always use the headline of the pages as the title tag to help the robots know exactly what the page is about. A good place to insert the headline is within the h1 tag. So the headline is the same as the title tag text.
6. Do not spam the description or keyword meta tag by stuffing meaningless keywords or even spend too much time on this tag. SEO pros all agree that these tags are not as important today as they once were. Just place the headline once within the keywords and description tags.
7. Do not link to link-farms or other search engine unfriendly neighborhoods. A good rule of thumb is if your pages do not contain any words that reflect the content of the site you are linking to, do not link to it.
8. Do not use doorway pages. Doorway pages are designed for robots only, not humans. Search engines like to index human friendly pages which contain content which is relevant to the search.
9. Title tags for text links. Insert the title tag within the HTML of your text link to add weight to the link and the page where the link resides. This is like the alt tag for images.
10. Describe your images with the use of the alt tag. This will help search engines that index images to find your pages and will also help readers who use text only web browsers.
11. Submit to the search engines yourself. Do not use a submission service or submission software. Doing so could get your site penalized or even banned.
There are many companies in the market who provide search engine optimization and submission services but some of them provide this service in a non-ethical way which can lead to spamming of your website into the search engines.
Once your website is on a list for spamming a search engine, you will never get listed on the search engines. New Delhi Digital Works provides an ethical Search Engine positioning service which drives genuine traffic to your website.
An optimization objective for any online business is essential to keep a competitive edge in today’s marketplace. The aim of our Search Engine Optimization proposal is to present you with a competitive solution to increase the traffic to your website through Search Engines and thereby attract new clients. New Delhi Digital Works uses its own unique Search Engine Placement Techniques. We can help you get better search engine positioning, optimization and placement at low pricing.
The SEO tips below should assist the reader in forming a basic understanding of how to create human friendly web pages which are easily understood by the most popular search engines.
1. Insert keywords within the title tag so that search engine robots will know what your page is about. The title tag is located right at the top of your document within the head tags. Inserting a keyword or key phrase will greatly improve your chances of bringing targeted traffic to your site.
2. Make sure that the title tag contains text which a human can relate to. The text within the title tag is what shows up in a search result. Treat it like a headline.
3. Use the same keywords as anchor text to link to the page from different pages on your site. This is especially useful if your site contains many pages. The more keywords that link to a specific page the better.
4. Make sure that the text within the title tag is also within the body of the page. It is unwise to have keywords in the title tag which are not contained within the body of the page. Adding the exact same text for your h1 tag will tell the reader who clicks on your page from a search engine result that they have clicked on the correct link and have arrived at the page where they intended to visit. Robots like this too because now there is a relation between the title of your page and the headline. Also, sprinkle your keywords throughout your article. The most important keywords can be bolded or colored in red. A good place to do this is once or twice in the body at the top of your article and in the sub-headings.
5. Do not use the exact same title tag on every page on your website. Search engine robots might determine that all your pages are the same if all your title tags are the same. If this happens, your pages might not get indexed. Always use the headline of the pages as the title tag to help the robots know exactly what the page is about. A good place to insert the headline is within the h1 tag. So the headline is the same as the title tag text.
6. Do not spam the description or keyword meta tag by stuffing meaningless keywords or even spend too much time on this tag. SEO pros all agree that these tags are not as important today as they once were. Just place the headline once within the keywords and description tags.
7. Do not link to link-farms or other search engine unfriendly neighborhoods. A good rule of thumb is if your pages do not contain any words that reflect the content of the site you are linking to, do not link to it.
8. Do not use doorway pages. Doorway pages are designed for robots only, not humans. Search engines like to index human friendly pages which contain content which is relevant to the search.
9. Title tags for text links. Insert the title tag within the HTML of your text link to add weight to the link and the page where the link resides. This is like the alt tag for images.
10. Describe your images with the use of the alt tag. This will help search engines that index images to find your pages and will also help readers who use text only web browsers.
11. Submit to the search engines yourself. Do not use a submission service or submission software. Doing so could get your site penalized or even banned.
SEO Tips for On-page and Off-page Optimization
The Internet is the next new frontier as a virtual marketplace for both the potential sellers and buyers. The face of your business online is your website should be effectively optimized to rank well in the major search engines. In this regard no one can overstress the efficacy of search engine optimization services regarding the same. SEO services include both on page optimization and off page optimization which contribute equally in website promotion. One can never rely heavily on one at the expense of the other.
On Page Optimization: As the title speaks for itself, On page optimization refers to the techniques that can be employed on the pages of a website to increase its worth in the search engines. When conducting on page optimization, the search engine optimization specialist chiefly deals with the factors related to the content and build up of the website. Although this branch of SEO does consist of pages written in the HTML it also applies to other document formats that are evaluated by the search engines. A major part of on page optimization includes incorporating the standard keyword frequency in the URL, content, Meta tags, headings, hypertext links, and body text. Make certain that you do not overuse SEO services to optimize your web site and have the search engines consider your site surreptitious.
Off Page Optimization: Your search engine optimization specialist also has to handle number of things off page to improve your search engine ranking and drive targeted visitor traffic to your website. This is the area known as off-page optimization which is commonly used for the purpose of leveraging the advantage of inbound and outbound links. While carrying out website promotion work using off page optimization techniques, thorough knowledge about anchor text is must. Over time, anchor texts have been much abused by search engine optimization specialists but now their competence in adding value to the website promotion cannot be overstressed. As advised in case of the on page optimization, off page optimization techniques should also be carefully implemented. A little leniency can give your page negative points thereby resulting in a loss of a good Page rank.
On Page Optimization: As the title speaks for itself, On page optimization refers to the techniques that can be employed on the pages of a website to increase its worth in the search engines. When conducting on page optimization, the search engine optimization specialist chiefly deals with the factors related to the content and build up of the website. Although this branch of SEO does consist of pages written in the HTML it also applies to other document formats that are evaluated by the search engines. A major part of on page optimization includes incorporating the standard keyword frequency in the URL, content, Meta tags, headings, hypertext links, and body text. Make certain that you do not overuse SEO services to optimize your web site and have the search engines consider your site surreptitious.
Off Page Optimization: Your search engine optimization specialist also has to handle number of things off page to improve your search engine ranking and drive targeted visitor traffic to your website. This is the area known as off-page optimization which is commonly used for the purpose of leveraging the advantage of inbound and outbound links. While carrying out website promotion work using off page optimization techniques, thorough knowledge about anchor text is must. Over time, anchor texts have been much abused by search engine optimization specialists but now their competence in adding value to the website promotion cannot be overstressed. As advised in case of the on page optimization, off page optimization techniques should also be carefully implemented. A little leniency can give your page negative points thereby resulting in a loss of a good Page rank.
Blogging for SEO Success
The rise and rise of blogging as part of the web 2.0 phenomenon has taken the Internet by storm. Savvy web marketers are now using blogs as an additional weapon to generate leads, add credibility and improve their search engine rankings. Here are six reasons why you should consider blogging.
Blogging is gret fun! Yes, blogging can be great fun. Just open you posting window and go for it without the restrictions of corporate style guides and other impediments to creativity. Got something to say? Just say it. The other fun aspect of blogging is that people can post comments about your blog posts. You posts plus reader comments all become valuable food for the search engines.
Blogging is dirt cheap. The most powerful blogging systems are free. Wordpress seems to be the blogging standard and now comes standard with many cheap web hosting packages. For less than $100 per year anyone can get their own domain with blogging included.
I wouldn't use one of the free blogging services unless you are really desperate. You can't be sure if they will always remain free and your posts will be building up someone else' asset rather than your own.
Blogging is fast and easy. If you can use notepad you can blog. The user interface is very intuitive and allows you to add and edit, text, pictures, videos, whatever you want. Want to change the look and layout of your blog? There's literally hundreds of themes available that take less than a minute to upload and install.
It gives you products and services personality. People like to do business with people they like. By blogging you show your target market that there is a real person behind the company you represent. By reading you blog posts thet get an idea of what you're all about - warts and all. The personal aspect of blogging is one of it's most powerful characteristics.
Your blog becomes another Internet asset. Some blog sites get thousands and thousands of readers each day. This traffic can be converted to hard, cold cash through Google Adsense advertising, affiliate programs and straight advertising space sale. Once you blog increases it's Google PageRank, you also get the benefit of linking out from your blog site to other web sites you want to promote.
Search engines just love blogs. It is said in many SEO forums that Google staff are great bloggers and subsequently Google spiders and indexes blogs more frequently that normal web sites. This may just be a rumour, but I have found it to be true in my case. If you blog every day there's a good chance Google and the other major search engines will spider your blog every day looking for that new content.
Blogging is gret fun! Yes, blogging can be great fun. Just open you posting window and go for it without the restrictions of corporate style guides and other impediments to creativity. Got something to say? Just say it. The other fun aspect of blogging is that people can post comments about your blog posts. You posts plus reader comments all become valuable food for the search engines.
Blogging is dirt cheap. The most powerful blogging systems are free. Wordpress seems to be the blogging standard and now comes standard with many cheap web hosting packages. For less than $100 per year anyone can get their own domain with blogging included.
I wouldn't use one of the free blogging services unless you are really desperate. You can't be sure if they will always remain free and your posts will be building up someone else' asset rather than your own.
Blogging is fast and easy. If you can use notepad you can blog. The user interface is very intuitive and allows you to add and edit, text, pictures, videos, whatever you want. Want to change the look and layout of your blog? There's literally hundreds of themes available that take less than a minute to upload and install.
It gives you products and services personality. People like to do business with people they like. By blogging you show your target market that there is a real person behind the company you represent. By reading you blog posts thet get an idea of what you're all about - warts and all. The personal aspect of blogging is one of it's most powerful characteristics.
Your blog becomes another Internet asset. Some blog sites get thousands and thousands of readers each day. This traffic can be converted to hard, cold cash through Google Adsense advertising, affiliate programs and straight advertising space sale. Once you blog increases it's Google PageRank, you also get the benefit of linking out from your blog site to other web sites you want to promote.
Search engines just love blogs. It is said in many SEO forums that Google staff are great bloggers and subsequently Google spiders and indexes blogs more frequently that normal web sites. This may just be a rumour, but I have found it to be true in my case. If you blog every day there's a good chance Google and the other major search engines will spider your blog every day looking for that new content.
Useful SEO tips
Search Engine Optimization or SEO as you call it is an ideal way to promote your website and get higher rankings in the search engines. Search engine optimization is all about patience and resistance to see your website on the topmost position in the search engine. If you ever wondered that SEO is a one-day dilemma then you better get off this idea. SEO is all about dedication and hard work and lot of research on your part to see your website through to the top.
Here are some Useful SEO tips that can help you in understanding more about Search Engine Optimization:
1. Ethical Search engine Optimization
Search Engine Optimization basically consists of White Hat SEO tricks and Black hat SEO tricks. There is no doubt that the unethical method will see you through more faster. But hang on here let me ask you something before you actually decide to follow unethical Search engine optimization. Are you willing to see your website on top of the search engines at the cost of you getting banned from the search engines. Well, the choice is certainly yours whether you would like to be recognized in the search engines forever or just for a span of time. It is very easy to be smart but very difficult to overcome a "Ban"
2. Increase the back links of your websites
Search Engine Optimization is all about one way links pointing at your website. The more number of back links the higher are your chances to be recognized by the search engines and see yourself at the top. You can say that increase in number of back links is the basic funda of any website to get higher traffic and higher search engine rankings.
3. Consider Content to be the king of your website
You must have heard this statement innumerable number of times that "Content is the king of any website". The more content to your website the higher are your chances of getting recognized in the search engines.
4. No Plagiarism content
If you are here to rob other website content and post it in your website then I am afraid you better give up this idea. Search Engines hate plagiarism and duplicate content. It makes no sense to have duplicate contents; it would be better to write something new and unique.
5. Proper Keyword Analysis
Keywords is the key for any website. You can take it this way "No keywords No SEO" So now you can understand how important keywords are for a given website. You need to make sure to use related keywords on every web page content. You need to maintain a proper keyword density based on Search Engines techniques.
Here are some Useful SEO tips that can help you in understanding more about Search Engine Optimization:
1. Ethical Search engine Optimization
Search Engine Optimization basically consists of White Hat SEO tricks and Black hat SEO tricks. There is no doubt that the unethical method will see you through more faster. But hang on here let me ask you something before you actually decide to follow unethical Search engine optimization. Are you willing to see your website on top of the search engines at the cost of you getting banned from the search engines. Well, the choice is certainly yours whether you would like to be recognized in the search engines forever or just for a span of time. It is very easy to be smart but very difficult to overcome a "Ban"
2. Increase the back links of your websites
Search Engine Optimization is all about one way links pointing at your website. The more number of back links the higher are your chances to be recognized by the search engines and see yourself at the top. You can say that increase in number of back links is the basic funda of any website to get higher traffic and higher search engine rankings.
3. Consider Content to be the king of your website
You must have heard this statement innumerable number of times that "Content is the king of any website". The more content to your website the higher are your chances of getting recognized in the search engines.
4. No Plagiarism content
If you are here to rob other website content and post it in your website then I am afraid you better give up this idea. Search Engines hate plagiarism and duplicate content. It makes no sense to have duplicate contents; it would be better to write something new and unique.
5. Proper Keyword Analysis
Keywords is the key for any website. You can take it this way "No keywords No SEO" So now you can understand how important keywords are for a given website. You need to make sure to use related keywords on every web page content. You need to maintain a proper keyword density based on Search Engines techniques.
Methods to Augment SEO Google
Search engine optimization is the methodology of advancing search listings in order to force clients to a website. The greater a web page ranks in the search listings, the greater traffic it would receive. A number of thriving internet vendors have long discovered the efficacy of organic search engine optimization in making deals online. They say that customers originating from the search engines could be straightforwardly changed into paying consumers. That is because they’re at this point possibilities - i.e. vigorously looking for information, goods or services.
Today, thousands of Internet dealers and webmasters make use of affordable search engine optimization methodologies in an endeavor to inflate their rankings in main search engines. They do this by improving on page features and by creating links to their sites. This blending makes it painless for the search bots to determine the overall topic of the webpage. For instance, if you contain a website regarding money making, you can effect your webpage so that the bots will lap up each and every site that you post via the internet.
First, begin with on page factors. These are elements that you’ve full control over. Check that you incorporate your aimed keywords in your web page title, your Meta tags, and your article body. This will assist in search engine optimization. Do not fill your site content with needless keywords. Merely drop it everywhere, like what you’d typically do if there are no search engines about. Basically, write down openly. You must keep in mind it’s not merely the bots that are reading the content. You have to store your human readers in mind additionally. This would allow you to better Google listing. But on page search engine optimization is merely some of the procedure. The other side of the coin, is little more complicated, for it engages link building. Affordable search engine optimization can do this. The difficulty is, you don’t have possession of these webpages, and you’ve no jurisdiction over other websites. So how do you get them to link back to you?
An awfully popular mechanism is to sub contract your link building crusades. There are lots of processes to form relations to a web page. For instance, you could utilize article marketing, social bookmarking, blog commenting, or propose your URLs to a group of web indexes. But all these processes require you to put in a bit of time and endeavors. To allocate a solitary article to hundreds of article indexes can take some hours. This is the most proficient ways for search engine promotion and better search engine optimization. SEO specialists realize what it requires to do the work well. A few yet offer to take all the work off your hands for only quite a few hundred dollars per quarter. This is a minute price to pay to augment SEO Google.
To maintain the listings, link building should prolong consistently. A little websites are destroyed as the website proprietors did not care for the sites, and back links discontinue. If you wish for a continuous gush of traffic, try to exercise a little affordable search engine promotion optimization plans with your service provider. That will keep your website at the zenith of the search listings.
Today, thousands of Internet dealers and webmasters make use of affordable search engine optimization methodologies in an endeavor to inflate their rankings in main search engines. They do this by improving on page features and by creating links to their sites. This blending makes it painless for the search bots to determine the overall topic of the webpage. For instance, if you contain a website regarding money making, you can effect your webpage so that the bots will lap up each and every site that you post via the internet.
First, begin with on page factors. These are elements that you’ve full control over. Check that you incorporate your aimed keywords in your web page title, your Meta tags, and your article body. This will assist in search engine optimization. Do not fill your site content with needless keywords. Merely drop it everywhere, like what you’d typically do if there are no search engines about. Basically, write down openly. You must keep in mind it’s not merely the bots that are reading the content. You have to store your human readers in mind additionally. This would allow you to better Google listing. But on page search engine optimization is merely some of the procedure. The other side of the coin, is little more complicated, for it engages link building. Affordable search engine optimization can do this. The difficulty is, you don’t have possession of these webpages, and you’ve no jurisdiction over other websites. So how do you get them to link back to you?
An awfully popular mechanism is to sub contract your link building crusades. There are lots of processes to form relations to a web page. For instance, you could utilize article marketing, social bookmarking, blog commenting, or propose your URLs to a group of web indexes. But all these processes require you to put in a bit of time and endeavors. To allocate a solitary article to hundreds of article indexes can take some hours. This is the most proficient ways for search engine promotion and better search engine optimization. SEO specialists realize what it requires to do the work well. A few yet offer to take all the work off your hands for only quite a few hundred dollars per quarter. This is a minute price to pay to augment SEO Google.
To maintain the listings, link building should prolong consistently. A little websites are destroyed as the website proprietors did not care for the sites, and back links discontinue. If you wish for a continuous gush of traffic, try to exercise a little affordable search engine promotion optimization plans with your service provider. That will keep your website at the zenith of the search listings.
SEO Strategies for High Rankings
Many SEO firms are available to meet the demands of online business marketing. These companies offer a variety of successful SEO strategies for high rankings in search engines.
Highly effective SEO strategy
In online marketing SEO strategy is the most important factor. Creating SEO strategies for high rankings is the only way to become successful in online business, be it small or medium-sized. Article marketing, bookmarking, press release distribution, blogging and social media marketing are some of the highly effective SEO strategies to increase your incoming links. Creating a website with good content is a SEO strategy that generates the targeted traffic.
White hat search engine optimization techniques
Based on the results of our market research, SEO professionals in these firms execute a comprehensive SEO strategy to make your site work for you. Utilizing the white hat SEO strategies and off-site techniques, they incorporate the following procedures:
• Keyword research
• Content research and creation
• Structuring content within the site
• SEO copywriting
• Development of link popularity campaign
• Submission of website in search engines and directories
• Article submission
• Positioning
• Verification
• Evaluation and tracking
• Building inbound links
• Maintenance
Search engine optimization strategy - benefits
These SEO strategies for high rankings have provided top placement for websites in search engines such as Yahoo, Direct Hit, Excite, FAST Search, Lycos, AltaVista, Ask Jeeves, AOL Search, Netscape Search, MSN Search, Google, HotBot, Inktomi and LookSmart. Increasing search engine visibility results in increased traffic and increased conversions. By gaining and retaining more targeted traffic and conversions, you get a more favorable return on investment.
You require the services of a SEO firm for developing comprehensive, outcome-driven SEO strategies for high rankings for your website. Carry out a comparative study about various service providers to find and select the right SEO company.
Highly effective SEO strategy
In online marketing SEO strategy is the most important factor. Creating SEO strategies for high rankings is the only way to become successful in online business, be it small or medium-sized. Article marketing, bookmarking, press release distribution, blogging and social media marketing are some of the highly effective SEO strategies to increase your incoming links. Creating a website with good content is a SEO strategy that generates the targeted traffic.
White hat search engine optimization techniques
Based on the results of our market research, SEO professionals in these firms execute a comprehensive SEO strategy to make your site work for you. Utilizing the white hat SEO strategies and off-site techniques, they incorporate the following procedures:
• Keyword research
• Content research and creation
• Structuring content within the site
• SEO copywriting
• Development of link popularity campaign
• Submission of website in search engines and directories
• Article submission
• Positioning
• Verification
• Evaluation and tracking
• Building inbound links
• Maintenance
Search engine optimization strategy - benefits
These SEO strategies for high rankings have provided top placement for websites in search engines such as Yahoo, Direct Hit, Excite, FAST Search, Lycos, AltaVista, Ask Jeeves, AOL Search, Netscape Search, MSN Search, Google, HotBot, Inktomi and LookSmart. Increasing search engine visibility results in increased traffic and increased conversions. By gaining and retaining more targeted traffic and conversions, you get a more favorable return on investment.
You require the services of a SEO firm for developing comprehensive, outcome-driven SEO strategies for high rankings for your website. Carry out a comparative study about various service providers to find and select the right SEO company.
September 16, 2010
SEO India :- Traffic from Social Bookmarking Sites
Sites like propeller.com, digg.com, stumbleupon.com and other social bookmarking sites can give you a huge traffic. How about having 30,000 or more visitors everyday when your website is on the front page. Here are some useful tips on how to get huge traffic from these social bookmarking sites:
* Catchy Headlines – There are many articles got ignored on social bookmarking site because of their headlines. Your title should always be catchy because people first see the title of your article. If the headline or title is not that catchy, expect a small traffic from that article.
*Short but Meaningful Description – Write a short but meaningful description about your article. The description should be intriguing to catch more attention but don't use false facts just to get the interest. If you want to have long description paragraph to describe your story, always remember that people usually don't read above 100 characters. Plus, other social bookmarking site have character limit in description, so you need to think a short but meaningful description about your article.
*Outstanding First Paragraph – It is important that you have great first paragraph with your article on social bookmarking sites. If you already have successful headlines and description to have the User's interest, don't forget to create great first paragraph for them to visit your site or else they'll not going to visit it because of your awful first paragraph.
*Content is Everything – If your article is a junk, social bookmarking is useless. Your site can also get banned on social bookmarking sites if you continue to post junk articles.
*Right Time to Submit – Most of social bookmarking sites only have 24 hours for your article to stay there in front page. So it is not advisable that you post when Users are still sleeping. Weekdays is also a right time to post in terms of traffic because you can have more competitors on weekends.
*Right Category – Some sites might not have the right category for you. If you find that there no right category for you, you can submit to Miscellaneous, General etc. where all uncategorized matter goes.
*Build a Good Profile – If you have an old profile user in social bookmarking sites that posted hundreds of interesting stuff, there is a chance that you'll receive a notice on what you submit. Many social bookmarking prohibited to add links to the interesting articles because it like self-promotion. The worst part of it, you could get banned to their site.
*Cooperate with other Users – There are many articles that made it to the front page of the social bookmarking site because they have networks of friends. If you have at least 15 votes from your group of friends chances are other user might also vote for you. On Digg.com, if have 50 votes your story is on the top of their page.
*Submit in English – Majority of the users are English speaking. So, social bookmarking sites only accept English language. Using different language is not recommended. If you really need to submit your story in different language, make sure that you include English translation.
*Don't submit Old Stories – If you really need to submit old news, make sure that you have updated story related to that.
*Check your Facts and Spelling – You could have negative votes if other user found that you haven't got the right facts about your story. There are some social bookmarking sites that that don't permit to edit your post after you posted it. If you misspell your keyword, title or even your URL, it will stay forever when you posted it. So before posting your story, check your facts and spelling first.
*Have Related Articles – One of the technique to keep your visitor longer on your site is to have related or similar article so that they'll read more articles on your site.
*No no to Automated submitters – Submitting stories on different social bookmarking sites takes a lot of time and you could think that automated submitters is the answer. It is not advisable to use this because it has malware that steal passwords and you could get banned on social bookmarking sites if you use this.
*Responds to Comments – Always respond to the comments on your article. It is possible that you could make more friends and have a top-profile if your story has many comments.
*Prepare your server for a Huge Traffic – If your articles gets the interest of many user to visit your site, thats a great news because of huge traffic you have but if you have a so-so server you need to changer your server that can handle huge amount of traffic
* Catchy Headlines – There are many articles got ignored on social bookmarking site because of their headlines. Your title should always be catchy because people first see the title of your article. If the headline or title is not that catchy, expect a small traffic from that article.
*Short but Meaningful Description – Write a short but meaningful description about your article. The description should be intriguing to catch more attention but don't use false facts just to get the interest. If you want to have long description paragraph to describe your story, always remember that people usually don't read above 100 characters. Plus, other social bookmarking site have character limit in description, so you need to think a short but meaningful description about your article.
*Outstanding First Paragraph – It is important that you have great first paragraph with your article on social bookmarking sites. If you already have successful headlines and description to have the User's interest, don't forget to create great first paragraph for them to visit your site or else they'll not going to visit it because of your awful first paragraph.
*Content is Everything – If your article is a junk, social bookmarking is useless. Your site can also get banned on social bookmarking sites if you continue to post junk articles.
*Right Time to Submit – Most of social bookmarking sites only have 24 hours for your article to stay there in front page. So it is not advisable that you post when Users are still sleeping. Weekdays is also a right time to post in terms of traffic because you can have more competitors on weekends.
*Right Category – Some sites might not have the right category for you. If you find that there no right category for you, you can submit to Miscellaneous, General etc. where all uncategorized matter goes.
*Build a Good Profile – If you have an old profile user in social bookmarking sites that posted hundreds of interesting stuff, there is a chance that you'll receive a notice on what you submit. Many social bookmarking prohibited to add links to the interesting articles because it like self-promotion. The worst part of it, you could get banned to their site.
*Cooperate with other Users – There are many articles that made it to the front page of the social bookmarking site because they have networks of friends. If you have at least 15 votes from your group of friends chances are other user might also vote for you. On Digg.com, if have 50 votes your story is on the top of their page.
*Submit in English – Majority of the users are English speaking. So, social bookmarking sites only accept English language. Using different language is not recommended. If you really need to submit your story in different language, make sure that you include English translation.
*Don't submit Old Stories – If you really need to submit old news, make sure that you have updated story related to that.
*Check your Facts and Spelling – You could have negative votes if other user found that you haven't got the right facts about your story. There are some social bookmarking sites that that don't permit to edit your post after you posted it. If you misspell your keyword, title or even your URL, it will stay forever when you posted it. So before posting your story, check your facts and spelling first.
*Have Related Articles – One of the technique to keep your visitor longer on your site is to have related or similar article so that they'll read more articles on your site.
*No no to Automated submitters – Submitting stories on different social bookmarking sites takes a lot of time and you could think that automated submitters is the answer. It is not advisable to use this because it has malware that steal passwords and you could get banned on social bookmarking sites if you use this.
*Responds to Comments – Always respond to the comments on your article. It is possible that you could make more friends and have a top-profile if your story has many comments.
*Prepare your server for a Huge Traffic – If your articles gets the interest of many user to visit your site, thats a great news because of huge traffic you have but if you have a so-so server you need to changer your server that can handle huge amount of traffic
September 08, 2010
SEO India: Are You Getting Enough Visitors To Your Website?
Many website owners wish that they could entice more people to visit their websites. It's not hard to see why this should be a common concern. It's obvious that more visitors can lead to an increase in sales, generating more income for the website owner.
But it's not just about getting more visitors. It's also about getting the right type of people to visit your site. There's absolutely no point getting 10,000 new visitors to your website if none of them are going to be prepared to purchase the product or service that you have to offer.
A good Search Engine Optimisation (SEO) expert should certainly realise this. If you're looking to employ such an expert then it's worth thinking about who your target customers are. It's likely that you'll be in the best possible position to think about such considerations. You'll have a detailed knowledge of your business, customers and future plans.
So spend some time considering what sort of customers you currently have. Do you products appeal to people living in a particular area? Maybe you've found that you have been particularly successful in finding products that are right for certain age groups. All of this information can be useful when you come to think about getting more people to visit your website.
Crucially, you should be aiming to attract more potential customers. If you work closely with an SEO consultant then you should be able to develop a strategy that's perfect for your own needs. Don't make the mistake of believing that the methodology involved in driving online traffic should be the same for all websites. In reality, there may be considerable variations.
Concentrate on getting the right people to your site and on ensuring that you convert them into paying customers. You'll find this easier to do if you've targeted the right individuals from the outset.
Some SEO companies will make promises about how many extra people they can get to your website each day, or each week. Try not to become too focused on such promises. Remember that your goal is ultimately to increase your profitability. Having more people visit your website will be good news for your vanity, but think about how much it will really help your bank balance.
The right SEO strategy should ensure that you get more of the right type of visitors to your site. It's achievable and will help you to produce impressive results.
But it's not just about getting more visitors. It's also about getting the right type of people to visit your site. There's absolutely no point getting 10,000 new visitors to your website if none of them are going to be prepared to purchase the product or service that you have to offer.
A good Search Engine Optimisation (SEO) expert should certainly realise this. If you're looking to employ such an expert then it's worth thinking about who your target customers are. It's likely that you'll be in the best possible position to think about such considerations. You'll have a detailed knowledge of your business, customers and future plans.
So spend some time considering what sort of customers you currently have. Do you products appeal to people living in a particular area? Maybe you've found that you have been particularly successful in finding products that are right for certain age groups. All of this information can be useful when you come to think about getting more people to visit your website.
Crucially, you should be aiming to attract more potential customers. If you work closely with an SEO consultant then you should be able to develop a strategy that's perfect for your own needs. Don't make the mistake of believing that the methodology involved in driving online traffic should be the same for all websites. In reality, there may be considerable variations.
Concentrate on getting the right people to your site and on ensuring that you convert them into paying customers. You'll find this easier to do if you've targeted the right individuals from the outset.
Some SEO companies will make promises about how many extra people they can get to your website each day, or each week. Try not to become too focused on such promises. Remember that your goal is ultimately to increase your profitability. Having more people visit your website will be good news for your vanity, but think about how much it will really help your bank balance.
The right SEO strategy should ensure that you get more of the right type of visitors to your site. It's achievable and will help you to produce impressive results.
SEO India :The Website Heat Map and Other Analytics
A website heat map is a tool that allows you to see what parts of your pages are most frequently scanned by your visitors. Numerous vendors provide software that allows you to make use of this tool and other web analytics.
The tools help internet marketers and website publishers judge the performance of their websites. You must be able to accept constructive criticism in order to use these tools.
Computer programs cannot take your feelings into consideration. They can only give you the facts. You might be disappointed sometimes.
Of course, webmasters that feel their sites are perfect don't make use of these tools anyway. They are confident that what they have built is the best performing site on the internet.
The rest of us would like an unbiased "eye" (so to speak) to tell us how we are doing. A website heat map could tell us if people are looking at the portion of our websites where the ads are located. That could be important.
The maps can also help us decide where to place ads. After publishing a site and attracting some visitors, the maps direct us to locations where our visitors spend the most time.
It's not exact of course. No web analytics are exact. It's not a good idea to rely on any tool too heavily or even to worry about them too much. They are just good to have around.
Other web analytics can be used to gauge where your traffic is coming from. 80% of your traffic might come directly from the search engines. 10% might come from referrals. 3% might come from an email marketing campaign.
These are very important considerations, because it tells you where your advertising dollars are best spent. Knowing that the majority of your traffic comes from the search engines might make you decide to become one of the "sponsored results".
On the other hand, it could make you even more determined to improve your referral rate or try other marketing campaigns. You might find out that most of your traffic comes from the search engines, but that most of your buyers come from other sources.
Web analytics can also tell you where your visitors are located, based on the location of their IP address. This is not a street address, of course. You can see the cities or countries that your visitors reside in. This would help you decide if you need to add a second language, among other things.
What's the bottom line? It's worth your time to take a look at a website heat map, as well as the other analytical tools available today.
The tools help internet marketers and website publishers judge the performance of their websites. You must be able to accept constructive criticism in order to use these tools.
Computer programs cannot take your feelings into consideration. They can only give you the facts. You might be disappointed sometimes.
Of course, webmasters that feel their sites are perfect don't make use of these tools anyway. They are confident that what they have built is the best performing site on the internet.
The rest of us would like an unbiased "eye" (so to speak) to tell us how we are doing. A website heat map could tell us if people are looking at the portion of our websites where the ads are located. That could be important.
The maps can also help us decide where to place ads. After publishing a site and attracting some visitors, the maps direct us to locations where our visitors spend the most time.
It's not exact of course. No web analytics are exact. It's not a good idea to rely on any tool too heavily or even to worry about them too much. They are just good to have around.
Other web analytics can be used to gauge where your traffic is coming from. 80% of your traffic might come directly from the search engines. 10% might come from referrals. 3% might come from an email marketing campaign.
These are very important considerations, because it tells you where your advertising dollars are best spent. Knowing that the majority of your traffic comes from the search engines might make you decide to become one of the "sponsored results".
On the other hand, it could make you even more determined to improve your referral rate or try other marketing campaigns. You might find out that most of your traffic comes from the search engines, but that most of your buyers come from other sources.
Web analytics can also tell you where your visitors are located, based on the location of their IP address. This is not a street address, of course. You can see the cities or countries that your visitors reside in. This would help you decide if you need to add a second language, among other things.
What's the bottom line? It's worth your time to take a look at a website heat map, as well as the other analytical tools available today.
Search Engine Marketing Tool - Off Page Competition Analysis
SEO Competition Analysis--in order to be complete, must always be undertaken in two equally important steps. Step One, is the Off-Page Competition Analysis. Step Two, is the On-Page Competition Analysis. This article will cover the first step--in the context of assessing your competitors' websites.
Off-Page Elements
As can be deduced from the term, these are the website qualities that do not directly occur within the site itself. The concept of the words "do not directly occur within" can be a bit baffling, so I will proceed with a bit of elucidation.
Let me do it with the use of a different element. Let me relate these Off-Page qualities to--time. Almost all off-page elements are strengthened through the passage of time--the more time your competitor's pages have been online--the higher they rank. But it should be important to clarify that the passage of time alone is most useful only to the first element (domain age), and will matter less with the others. Backlinks likewise rely on time and are eventually attained as a domain grows older; enhances its presence, creates integrity for itself and attains its backlinks. The more important criterion for backlinks is not time, but the level of authority the websites have.
The Seven Off-Page Elements
DA - Domain Age
The age of your competitor's domain. Relies solely on how long their website have been in existence--the older, the better. Did you know that Google and the others search engines "know" exactly how old all website are? This is done thorough the use of "web crawlers"--programs that are constantly in search of new websites to document their contents and give them ratings, and assess page rank.
PR - Page Rank
A measure of the overall quantity and quality of your competitor's web page links. Google has its confidential system of PageRank algorithms. Nobody (expect Google) knows exactly what these algorithms measure. But SEO enthusiast constantly guess these to be directly linked to the elements included on this list.
BLP - Page Backlinks
Number of links pointing to a web-page from outside of the website. Note that this is one link that points to one web page.
BLD - Domain Backlinks
Total number of links pointing to an entire domain (the whole site) from outside of a website. In contrast to the preceding, this is one link that point to the whole site.
BLEG - Government or Educational Backlinks
The total number of links pointing to a web-page from Government (.gov) and educational (.edu) sources that are external to the web site itself. Here, the concept of high-authority domains come into play. One BLEG-link from a highly respected.edu site can become the equivalent of 100 BLD-links of low authority.
DMZ - DMOZ Listing
Whether your competitor's site is listed in the Open Directory Project's Directory.
YAH - Yahoo! Listing
Whether your competitor's site is listed in the Yahoo! Directory.
When done with your SEO Competition analysis, you must objectively look at your chances in making it in the niche you are considering. If your competitors are too strong--because they have gained a major dominance over your niche--your best option will actually be to find another one which is not "ruled over" by competitors.
A thorough analysis of both Off-page and On-Page elements can be difficult or almost impossible to do without the proper tools. One of the easiest and fastest way for this is to use the SEO Competition Module of the Market Samurai software.
With it, a complete and authoritative analysis of your niche's top competitors can be available for your study after one mouse click.
Off-Page Elements
As can be deduced from the term, these are the website qualities that do not directly occur within the site itself. The concept of the words "do not directly occur within" can be a bit baffling, so I will proceed with a bit of elucidation.
Let me do it with the use of a different element. Let me relate these Off-Page qualities to--time. Almost all off-page elements are strengthened through the passage of time--the more time your competitor's pages have been online--the higher they rank. But it should be important to clarify that the passage of time alone is most useful only to the first element (domain age), and will matter less with the others. Backlinks likewise rely on time and are eventually attained as a domain grows older; enhances its presence, creates integrity for itself and attains its backlinks. The more important criterion for backlinks is not time, but the level of authority the websites have.
The Seven Off-Page Elements
DA - Domain Age
The age of your competitor's domain. Relies solely on how long their website have been in existence--the older, the better. Did you know that Google and the others search engines "know" exactly how old all website are? This is done thorough the use of "web crawlers"--programs that are constantly in search of new websites to document their contents and give them ratings, and assess page rank.
PR - Page Rank
A measure of the overall quantity and quality of your competitor's web page links. Google has its confidential system of PageRank algorithms. Nobody (expect Google) knows exactly what these algorithms measure. But SEO enthusiast constantly guess these to be directly linked to the elements included on this list.
BLP - Page Backlinks
Number of links pointing to a web-page from outside of the website. Note that this is one link that points to one web page.
BLD - Domain Backlinks
Total number of links pointing to an entire domain (the whole site) from outside of a website. In contrast to the preceding, this is one link that point to the whole site.
BLEG - Government or Educational Backlinks
The total number of links pointing to a web-page from Government (.gov) and educational (.edu) sources that are external to the web site itself. Here, the concept of high-authority domains come into play. One BLEG-link from a highly respected.edu site can become the equivalent of 100 BLD-links of low authority.
DMZ - DMOZ Listing
Whether your competitor's site is listed in the Open Directory Project's Directory.
YAH - Yahoo! Listing
Whether your competitor's site is listed in the Yahoo! Directory.
When done with your SEO Competition analysis, you must objectively look at your chances in making it in the niche you are considering. If your competitors are too strong--because they have gained a major dominance over your niche--your best option will actually be to find another one which is not "ruled over" by competitors.
A thorough analysis of both Off-page and On-Page elements can be difficult or almost impossible to do without the proper tools. One of the easiest and fastest way for this is to use the SEO Competition Module of the Market Samurai software.
With it, a complete and authoritative analysis of your niche's top competitors can be available for your study after one mouse click.
SEO India :Search Engine Marketing Tool - On-Page Competition Analysis
SEO Competition Analysis--in order to be complete, must always be undertaken in two equally important steps. Step One, is the Off-Page Competition Analysis. Step Two, is the On-Page Competition Analysis. This article will cover the the second step--in the context of assessing your competitors' websites.
On-Page Elements
As evident from the term, these are the website qualities that can be found within the web pages of your competitors site.
The best way to explain these is to relate them to HTML; the acronym for HyperText Markup Language. HTML is the most dominant computer language used for web pages. Its system relies in the use of component portions of text that are structured into headings, paragraphs, lists, quotes, and other items. HTML pages come with a hierarchical structure with elements called as "tags"--surrounded by angle brackets within the files and web pages they occur in.
Below is a short sample HTML code from a strong (hypothetical) competitor's website on Rabbit Care--myrabbitcare.com; where the keyword "rabbit care" is used. To illustrate an ideal scenario--where three tags and the domain name all contain the keyword. Note that in HTML, left and right angle brackets (which cannot be shown faithfully here) are used. Substitute accordingly for each occurrence of the left and right parentheses on all of the 12 numbered lines that follow.
01 (!doctype html)
02 (html)
03 (head)
04 (title)Rabbit Care at its Best!(/title)
05 (meta name="Description" content="Rabbit Care at its Best")
06 (/head)
07 (body)
08 (h1)Rabbit Care Basics(/h1)
09 (p)Lorem ipsum Rabbit Care dolor sit emet...(/p)
10 (p)Rabbit Care consecteteur adipiscing elit...(/p)
11 (/body)
12 (/html)
The Five On-Page Elements
Title - Keyword in Title Tags--see line 04 in our example
Whether your competitor's web page Title tag contains the keyword.
URL - Keyword in URL--contained in "myrabbitcare.com"
Whether your competitor's URL contains the keyword.
Desc - Keyword in META Description--see line 05 in our example
Whether the keyword appears in your competitor's web page meta description tag.
Head - Keyword in Header Tags--see line 08 in our example
Whether the keyword appears in your competitor's web page h1, h2, h3, etc. tags.
CA - Google Cache Age
The number of days since Google last indexed the page listed.
When done with your SEO Competition analysis, you must objectively look at your chances in making it in the niche you are considering. If your competitors are too strong--because they have gained a major dominance over your niche--your best option will actually be to find another one which is not "ruled over" by competitors.
A thorough analysis of both Off-page and On-Page elements can be difficult or almost impossible to do without the proper tools. One of the easiest and fastest way for this is to use the SEO Competition Module of the Market Samurai software.
With it, a complete and authoritative analysis of your niche's top competitors can be available for your study after one mouse click.
On-Page Elements
As evident from the term, these are the website qualities that can be found within the web pages of your competitors site.
The best way to explain these is to relate them to HTML; the acronym for HyperText Markup Language. HTML is the most dominant computer language used for web pages. Its system relies in the use of component portions of text that are structured into headings, paragraphs, lists, quotes, and other items. HTML pages come with a hierarchical structure with elements called as "tags"--surrounded by angle brackets within the files and web pages they occur in.
Below is a short sample HTML code from a strong (hypothetical) competitor's website on Rabbit Care--myrabbitcare.com; where the keyword "rabbit care" is used. To illustrate an ideal scenario--where three tags and the domain name all contain the keyword. Note that in HTML, left and right angle brackets (which cannot be shown faithfully here) are used. Substitute accordingly for each occurrence of the left and right parentheses on all of the 12 numbered lines that follow.
01 (!doctype html)
02 (html)
03 (head)
04 (title)Rabbit Care at its Best!(/title)
05 (meta name="Description" content="Rabbit Care at its Best")
06 (/head)
07 (body)
08 (h1)Rabbit Care Basics(/h1)
09 (p)Lorem ipsum Rabbit Care dolor sit emet...(/p)
10 (p)Rabbit Care consecteteur adipiscing elit...(/p)
11 (/body)
12 (/html)
The Five On-Page Elements
Title - Keyword in Title Tags--see line 04 in our example
Whether your competitor's web page Title tag contains the keyword.
URL - Keyword in URL--contained in "myrabbitcare.com"
Whether your competitor's URL contains the keyword.
Desc - Keyword in META Description--see line 05 in our example
Whether the keyword appears in your competitor's web page meta description tag.
Head - Keyword in Header Tags--see line 08 in our example
Whether the keyword appears in your competitor's web page h1, h2, h3, etc. tags.
CA - Google Cache Age
The number of days since Google last indexed the page listed.
When done with your SEO Competition analysis, you must objectively look at your chances in making it in the niche you are considering. If your competitors are too strong--because they have gained a major dominance over your niche--your best option will actually be to find another one which is not "ruled over" by competitors.
A thorough analysis of both Off-page and On-Page elements can be difficult or almost impossible to do without the proper tools. One of the easiest and fastest way for this is to use the SEO Competition Module of the Market Samurai software.
With it, a complete and authoritative analysis of your niche's top competitors can be available for your study after one mouse click.
September 06, 2010
SEO India:Methods I Used To Double Traffic In 4 Months
Read to bottom of article to see what SEO tool I utilize to get fast targeted traffic.
SEO is the finest form of Internet marketing for any online business. It aids all the companies to have a recognized presence on the massive network of Internet. A Search Engine Optimization service brings substantial web traffic on to the website. When there is no traffic on a site, SEO technique is exercised with the purpose of generating or bringing maximum traffic and achieving increased business productivity. Service providers of this field pledge to enhance the ranking of your website and institute business identity worldwide.
With qualified Professional SEO services, your site will attain a superior rank in almost all the major search engines, including Yahoo, Google, MSN or Alta Vista. You can always stay competitive through increasing the presence of your product over the world of web. You also advantage from ROI, improved brand visibility, web traffic along with higher productivity for business.
Only professionals having proven expertise as well as in depth knowledge within this field can execute the process of SEO proficiently. They employ online ad campaigns, maintain reports plus build up SEO friendly site. The SEO professionals in an extremely skilled manner will discern the weak features of your site and cerate excellent solutions using their expert practices of Internet marketing. Keywords with high popularity, well written content and eye catching design also are some areas on which Professional SEO services focus upon to make your site accessible for the search engine spiders.
1. There are several factors that SEO Services providers take care of. Some of these have a huge impact in the way the website turns out in the end.
2. Strategic and analysis planning.
3. Keywords, key phrase research analysis.
4. Content/ website optimization.
5. Link building approach.
6. PPC advertising.
7. Search engine submission.
8. SEO consulting.
9. SEO reports.
10. Developing search engine friendly sites.
11. Remunerated submissions to the search engines.
12. SEO editing/ copywriting.
Some other techniques mainly used are creation of Meta tags, HTML codes optimization, blog creation, article submissions, regular analysis of website plus maintenance of ranking reports. The SEO service you pick is imperative while searching for specialized SEO services, which ensure increased business and qualified traffic. You can also compare the services and prices presented by different SEO services and select the right one that can competently meet your necessities.
If you are confused as how to select Professional SEO services, which are effective, keep in mind the following points. Most importantly, while selecting
SEO Services make sure that the professionals who will make your site search engine optimized holds expertise in exercising the newest tools. This will assist you to score good ranking in search engines. Furthermore, adequate amount of search work is pivotal to achieve desired outcomes, thus the professionals should perform that as well. To attain desired ranking, it takes around 4-5 weeks or even months for the search engines to index your website and get higher ranking. India is a pioneer in providing this service and accomplishes the same with a lot of passion and fervor.
If your like me, you want to be in charge of what, where, and how your website is advertised to visitors. I have been using a radical new SEO tool for the last 4 months as an experiment and the results were an absolute shock. My conversions/profits have more than DOUBLED.
SEO is the finest form of Internet marketing for any online business. It aids all the companies to have a recognized presence on the massive network of Internet. A Search Engine Optimization service brings substantial web traffic on to the website. When there is no traffic on a site, SEO technique is exercised with the purpose of generating or bringing maximum traffic and achieving increased business productivity. Service providers of this field pledge to enhance the ranking of your website and institute business identity worldwide.
With qualified Professional SEO services, your site will attain a superior rank in almost all the major search engines, including Yahoo, Google, MSN or Alta Vista. You can always stay competitive through increasing the presence of your product over the world of web. You also advantage from ROI, improved brand visibility, web traffic along with higher productivity for business.
Only professionals having proven expertise as well as in depth knowledge within this field can execute the process of SEO proficiently. They employ online ad campaigns, maintain reports plus build up SEO friendly site. The SEO professionals in an extremely skilled manner will discern the weak features of your site and cerate excellent solutions using their expert practices of Internet marketing. Keywords with high popularity, well written content and eye catching design also are some areas on which Professional SEO services focus upon to make your site accessible for the search engine spiders.
1. There are several factors that SEO Services providers take care of. Some of these have a huge impact in the way the website turns out in the end.
2. Strategic and analysis planning.
3. Keywords, key phrase research analysis.
4. Content/ website optimization.
5. Link building approach.
6. PPC advertising.
7. Search engine submission.
8. SEO consulting.
9. SEO reports.
10. Developing search engine friendly sites.
11. Remunerated submissions to the search engines.
12. SEO editing/ copywriting.
Some other techniques mainly used are creation of Meta tags, HTML codes optimization, blog creation, article submissions, regular analysis of website plus maintenance of ranking reports. The SEO service you pick is imperative while searching for specialized SEO services, which ensure increased business and qualified traffic. You can also compare the services and prices presented by different SEO services and select the right one that can competently meet your necessities.
If you are confused as how to select Professional SEO services, which are effective, keep in mind the following points. Most importantly, while selecting
SEO Services make sure that the professionals who will make your site search engine optimized holds expertise in exercising the newest tools. This will assist you to score good ranking in search engines. Furthermore, adequate amount of search work is pivotal to achieve desired outcomes, thus the professionals should perform that as well. To attain desired ranking, it takes around 4-5 weeks or even months for the search engines to index your website and get higher ranking. India is a pioneer in providing this service and accomplishes the same with a lot of passion and fervor.
If your like me, you want to be in charge of what, where, and how your website is advertised to visitors. I have been using a radical new SEO tool for the last 4 months as an experiment and the results were an absolute shock. My conversions/profits have more than DOUBLED.
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